Running News Daily

In a bold move to reshape the future of distance running, Bob Anderson, the legendary founder of Runner’s World and lifelong runner, has launched a groundbreaking initiative that’s taking root across Kenya. What began in 2019 with the Kenyan Athletics Training Academy (KATA) in Thika, and expanded to Portugal earlier this year, is now flourishing into a national movement—with eight KATA Running Camps already confirmed, and ten expected by July 1, plus two full-service KATA Retreats in Thika and Monforte da Beira, Portugal.

photos: 1. Edwin's KATA team reporting to his camp today in Kericho.  2. Eric's KATA in Molo will be planting their first acre of KATA potatoes tomorrow.   

"As far as I know, there’s nothing like what we are doing,” says Bob Anderson. “My team and I believe we’re going to make a big difference in the running world. We’ll have nearly 200 KATA athletes by July. We have so much talent, and with strong leadership and support, we can help them become world-class stars

A Sustainable Model with a Powerful Vision

What sets KATA apart is its innovative self-sustaining model that combines elite athletic training with agriculture and community building.

Each KATA Running Camp:

• Supports 3 acres of KATA potato farms

• Requires athletes to work 25 hours per week on the farm

• Asks athletes to contribute 15% of any prize money earned to support their camp

In return, every KATA athlete receives:

• Free lodging

• Three nutritious meals daily

• World-class coaching

“Within six months, all camps will be fully self-sustaining,” Anderson says. “This is not just a running camp—it’s a lifestyle, a community, and a path to opportunity.

Powered by Champions

Two of KATA’s confirmed camp operators are Olympic medalists who bring unmatched experience to the program:

• Edwin Soi, bronze medalist in the 5000m at the 2008 Olympics, now leads KATA Kericho. He’s still racing—and proving his form. On June 15, he clocked a blazing 27:30 for 10,000 meters on the track.

• Paul Kipsiele Koech, bronze medalist at the 2004 Olympics in the 3000m steeplechase, heads KATA Sotik, bringing leadership, discipline, and deep tactical knowledge.

A Vision for 50 Camps, 1,000 Athletes

Anderson’s vision is as ambitious as it is inspiring:

“We hope to build a network of 50 KATA Running Camps to train nearly 1,000 athletes. At the same time, we’re working closely with local communities to promote healthier lifestyles through running, nutrition, and education.”

Each camp is embedded within its local area—supporting food security through farming, developing young talent, and strengthening communal ties.

More Than a Camp. A Movement.

KATA is not just about producing the next world record holder. It’s about giving hundreds of athletes the opportunity to reach their full potential—on the track, in life, and within their communities.

By combining sport with sustainability, and elite training with grassroots outreach, Bob Anderson’s KATA is poised to become one of the most impactful distance running projects in the world.