Running News Daily
Running News Daily is edited by Bob Anderson in Mountain View, California USA and team in Thika Kenya, La Piedad Mexico, Bend Oregon, Chandler Arizona and Monforte da Beira Portugal. Send your news items to bob@mybestruns.com Advertising opportunities available. Over one million readers and growing. Train the Kenyan Way at KATA Running Retreat Kenya. (Kenyan Athletics Training Academy) in Thika Kenya. Opening in june 2024 KATA Running retreat Portugal. Learn more about Bob Anderson, MBR publisher and KATA director/owner, take a look at A Long Run the movie covering Bob's 50 race challenge.
Index to Daily Posts · Sign Up For Updates · Run The World Feed
The billions Michael Johnson has received ahead of launching his track league in 2025
Michael Johnson has received a financial boost of billions as he seeks to launch his track league next year, with more details concerning the same to be revealed in June.
American sprint legend Michael Johnson has received massive backing as he looks to launch a track league next year with more details concerning the same scheduled for June.
As per the Sports Business Journal, Johnson has so far secured more than Ksh 4 billion (about $30 million) from investors and strategic partners who plan to support his initiative for the track league.
Expressing his elation on his X (Twitter) handle, Johnson said: “Working to change the game for athletes and fans! League details coming this June.”
arlier this year, the four-time Olympic champion announced his partnership with Winners Alliance, the for-profit arm of the Professional Tennis Players Association. The Alliance was the lead investor and will be the league's operating partner.
During the partnership announcement, the American announced that they have a plan to launch a track series in 2025 aimed at promoting the sport meeting the needs of all track and field athletes, and bringing back the spark.
The league is set to include a series of events from April to September and will have a limited number of athletes and offer very lucrative prize money. It will also aim to renew rivalries between them while catering to fan interests.
As preparations ramp up, the league has also hired Doubleday & Cartwright, a creative studio that specializes in sports, music, art, and culture. The agency has a proven track record, having worked with the world’s leading brands including Apple and Nike among others.
Johnson's league has also signed Two Circles and SRK Strategies, a data-driven sports marketing agency. Two Circles has worked with World Athletics and the International Olympic Committee. The firm will advise the league on how to generate new fans and motivate the existing ones in support of the league.
(04/24/2024) Views: 113 ⚡AMPby Abigael Wuafula
