Running News Daily

Chinese TikToker earns millions running in high heels

A 41-year-old TikToker and salesman from Sichuan, China, Wu Nan, has found a niche way to sell women’s high heels. The man’s marketing strategy involves sprinting in stilettos–and he has reportedly generated a staggering six million yuan (CAD $1,100,000) in monthly sales.

After years of struggling to sell cakes, and then curtains, Nan found running in heels a great technique to boost his online sales.

In Nan’s videos, he can be seen sprinting aggressively on the treadmill, track or outdoors while wearing big black boots or dazzling stilettos, showcasing how sturdy the heels are. Apparently many women face this trouble with heels and need a durable pair to get around in.

Nan is also very descriptive with his marketing. In one clip, he refers to the softness of the sheepskin and the shoe’s “special feeling” when sprinting in it.

According to the South China Post, Wu began selling women’s shoes in 2008 when he opened his first shop. He began posting videos online in March 2020 and has gained over 1.2 million subscribers on TikTok.

Wu told Chinese news that his expectations were low at first. He thought he’d only sell around 500 pairs a year. After he made his first video, he sold over 100 pairs, raking in $10,000; now he makes more than a million dollars per month.

The prices of his shoes ranges from $40 to $200 CAD (US$150).

His videos have gone viral in China, as locals express their admiration for grown men who can run in high heels.