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Stanbic Bank Kenya unveil marathon queen Brigid Kosgei as brand ambasaddor
Stanbic Bank Kenya have engaged world marathon record holder Brigid Kosgei as their brand ambassador for a period of two years.
Kosgei, the reigning London and Chicago Marathon champion, will now drive Stanbic Bank's new brand positioning and campaign dubbed “It Can Be,” aimed at inspiring and encouraging both the internal and external stakeholders to dream big and achieve their goals.
While unveiling Kosgei at a ceremony at Kempinski Hotel, Nairobi on Thursday, Stanbic Bank Kenya chief executive officer, Charles Mudiwa, said that they will engage the 2019 and 2020 London Marathon champion in many fields to enhance delivery and performance at their bank.
Mudiwa said their partnership with Kosgei is also in line with Stanbic Bank’s commitment to empower women.
“Through its women proposition DADA, the bank continues to proactively invest in women and their businesses for a more equitable and progressive society,” explained Mudiwa, adding that through various financial and non-financial offerings, the bank has managed to bring on board over 10,000 women, and the numbers keep growing.
“Brigid is a fitting international athlete and has achieved a great deal at such a young age and is a true reflection of the brand. Her determination and focus portrays the very essence of It Can Be,” said Mudiwa. “It Can Be speaks to the philosophy of who we are and where we are going as a Kenyan Bank.”
The 26-year-old Kosgei said that he was humbled by Stanbic Bank’s gesture and vowed to use the opportunity to sensitize the girl-child on the importance of education and sports.
“I dropped out of school since my parents were unable to pay my school fees and that is why I shall endeavor to give my children good education as well as push them into sports,” said Kosgei, adding that everyone faces challenges in life, but it should not deter us from going forth and achieving our goals.
Kosgei said Stanbic Bank has been there to support her journey and helped her realize her dreams.
(02/04/2021) Views: 1,105 ⚡AMPby Ayumba Ayodi
