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Big Performances at the Nairobi City Marathon — Wilson Bii and Zakariah Shine for KATA

Nairobi, Kenya — July 6, 2025

The streets of Kenya’s capital came alive this morning with the running of the Nairobi City Marathon, Half Marathon, and Expressway 10K. With elite competition, a scenic city course, and massive public support, the event once again showcased the depth of talent in the world’s running capital.

Among the standout performances were two remarkable athletes of from KATA Running Camps, continuing to make their mark on Kenya’s competitive distance running scene.

Wilson Bii Dominates Para Half Marathon

Wilson Bii (4th photo), a visually impaired runner training at a KATA Running Camp, delivered a stunning performance in the Para Half Marathon division, winning in a time of 1:07:50. Known for his resilience and smooth stride, Bii proved once again that no obstacle can hold back a champion spirit.

“We are so proud of Wilson,” said Bob Anderson, Founder of the KATA (Kenyan Athletics Training Academy) initiative. “His dedication, grit, and belief inspire all of us.”

Bii, who has represented Kenya at multiple international events, continues to sharpen his fitness under KATA’s structured training model, which combines elite coaching with holistic athlete support.

Zakariah Breaks Through in the 10K

In the Expressway 10K, Zakariah (first photo) one of KATA Thika’s earliest and most consistent athletes, put together the race of his life. He clocked a personal best of 27:00 flat, finishing third overall in a stacked elite field.

This marks a major breakthrough for the rising star, whose consistency in training over the past year is now paying off in a big way.

“Zakariah has been with us since the very beginning,” Anderson added. “He works hard every day and keeps improving. Today was a huge moment for him and for the entire KATA movement.  When he first came to KATA he way running a 10k in 34 minutes.  His 27 minutes today at altitude says he is ready to run faster at sea level.  He was only two seconds behind the winner."

Nairobi Marathon Elevates All Levels

While elite runners headlined each race, the Nairobi City Marathon continues to grow as a celebration of endurance and unity. From full marathoners tackling 42.195 kilometers through the city to recreational 10K runners testing their limits on the Expressway, thousands took part in what is becoming one of East Africa’s most important road racing events.

KATA: A New Chapter in Kenyan Running

With more than a dozen training camps and potato farms across Kenya — and a flagship retreat in Portugal — the KATA movement is changing the narrative. It’s not just about producing fast times, but building complete athletes, nurturing character, and providing real economic sustainability.

Today’s results in Nairobi prove that the vision is working.

(07/06/2025) Views: 132 ⚡AMP
by Boris Baron
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From Dirt Roads to Global Dreams: Inside Kenya’s Fastest-Growing Running Movement

In the heart of Kenya’s Rift Valley and beyond, a quiet revolution in athletics is underway. What began as a modest idea has grown into a dynamic movement that now spans 19 KATA Running Camps and Potato Farms across Kenya—plus two international retreats, including one at the historic Anderson Manor in Monforte da Beira, Portugal.

And it’s happening fast.

“We never planned to expand this quickly,” says Bob Anderson, founder of KATA and a lifelong advocate for long-distance running. “But the momentum of this movement just couldn’t be slowed down. We’ll be confirming one more camp shortly, and additional locations will follow in early 2026.”

KATA—short for Kenyan Athletics Training Academy—is unlike anything else in the world of distance running. It blends elite training with economic empowerment, giving young athletes not only the tools to run fast, but also a system that sustains them—and their communities—beyond the track.

“This is not just sports development,” says Brigid Chebet, a Kenyan journalist who has closely followed the program. “It’s a model of rural transformation through athletics. And Kenya may finally have found a winning formula for generations to come.”

From a Vision to a Movement

KATA was founded by Bob Anderson, an accomplished American runner who created Runner’s World magazine and later My Best Runs. After visiting Kenya in 2014, he was deeply inspired by the raw talent scattered throughout rural communities—athletes with potential but no pathway.

“He saw a path that few others in athletic management had envisioned—a system that not only trains champions but empowers them economically,” writes Chebet.

That system became KATA: a network of running camps, each paired with a three-acre potato farm. Each camp receives an interest-free loan from KATA to establish operations. In exchange, athletes train full-time and contribute 25 hours a week to the farm. Revenue from the potato harvest supports camp expenses, housing, and meals—creating a self-sustaining ecosystem.

A Growing National Network

The first KATA retreat opened in Thika in 2019. Today, the initiative includes 19 camps spread across Kenya, each run by an experienced operator—many of them former elite athletes.

Location

Operator

Kapcherop

Philemon Kipruto

Molo

Eric Chepkwony

Kurengat

Sammy Dismas

Nyandarua

Peter Njoroge

Kericho

Edwin Soi

Sotik

Paul Kipsiele Koech

Sachangwan

Amos Chirchir

Iten

David Kellum

Tenden

Philemon Kipruto

Eldoret

Ruth Chumo

Njerian Bomet

Paul Kipsiele Koech

Olenguruone

Charles Ngeno

Kapkembu 

Kipyegon Nehemiah

Gasharrarge

Job Langat

Kaptagat

Joseph Ngure

Kiambu 

Julius Gacheru Migwi

Kangundo

Jimmy Muindi

Moiben

Hillary Kiplagat

Kiptoror

Caleb Rut

In addition to these camps, two retreats serve as international training hubs: the KATA Running Retreat Thika, operated by Chris Muiruri, and the KATA Running Retreat Portugal, operated by Alberto Santos. Guests from around the world come to the two KATA retreats to train the Kenyan Way.  

Elite Experience, Grassroots Impact

At the heart of KATA’s success is its leadership team. Olympic medalist Edwin Soi, now managing the Kuresoi Camp, brings both credibility and experience. Legendary steeplechaser Paul Kipsiele Koech, who has run under 8:10 in the 3000m steeplechase over 110 times, oversees two KATA camps/farms.  

Veteran coach Charles Ngeno, known for his early work with Olympic champion Faith Kipyegon, now heads the Olenguruone camp, ensuring that young athletes from even the most remote villages receive structured training and economic opportunity.

“The new vision embraces sustainability, resilience, and empowerment,” writes Chebet. “It ensures that our athletes thrive both on and off the field.”

Looking Ahead

Anderson and the KATA team have ambitious plans: confirming one more camp this month and preparing for even more in 2026. The goal is clear—build up to 50 self-sustaining running camps across  Kenya and replicate the model in other parts of the world.

“We’re not just chasing medals,” says Anderson. “We’re building lives.”

For partnership opportunities or more information, contact Bob Anderson on WhatsApp: +1-650-400-6643

(07/03/2025) Views: 203 ⚡AMP
by Brigid Chebet with Boris Baron
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KATA to Launch Eight New Running Camps and Potato Farms Across Kenya by October

Bob Anderson, the visionary founder of KATA (Kenyan Athletics Training Academy) and long-time champion of Kenyan running, and lifetime runner, has announced a bold expansion plan: eight new KATA Running Camps and Potato Farms will open across Kenya by October 1, 2025.

“We want to confirm our next eight camps by August 15,” says Bob Anderson, KATA Director and Founder.

Each new site will combine high-performance athlete training with sustainable agriculture, centering around a 3-acre KATA Potato Farm. The initiative aims to create self-sustaining camps where runners not only train at a high level but also contribute to the farm operations that help support the entire program.

At the heart of every KATA Running Camp is a dedicated operator—often a former elite athlete or experienced coach—who oversees day-to-day operations and athlete development. Our operators are more than just managers; they are mentors, motivators, and community builders. Each operator is carefully selected for their deep understanding of training at altitude, their passion for helping athletes succeed, and their ability to lead with integrity. Many of them have raced at the international level or coached athletes to major victories, bringing invaluable knowledge to the camps. Whether it’s organizing daily workouts, managing food and lodging, or fostering a winning culture, our KATA Running Camp operators are the backbone of our success.

Currently, KATA Running Camps are thriving across Kenya under the leadership of 11 outstanding operators. In Kapcherop, Philemon Kipruto manages a vibrant group of emerging athletes. Eric Chepkwony runs our camp in Molo, and Sammy Dismas leads the program in Kurenget.

Over in Nyandarua, Peter Njoroge is building a strong training culture, while Edwin Soi, Olympic bronze medalist, brings elite-level experience to our Kericho camp. Paul Kipsiele Koech, an iiOlympic medalist, leads not one but two camps—Sotik and Njerian Bomet—where he shares his wealth of knowledge and competitive insight. In Sachangwan, experienced coach Amos Chirchir oversees daily operations and athlete growth, while in the legendary running hub of Iten, former elite runner David Kellum provides mentorship and structure. 

David Kirui heads up the team in Tenden, and in Eldoret, Ruth Chumo—a respected coach of both abled and para-athletes—brings technical excellence and inclusivity to her camp. Rounding out our leadership team is Charles Ngeno, who directs the Olenguruone camp and plays a vital role in shaping future champions.

How the Program Works:

Each selected operator will receive:

•An interest-free loan of 350,000 KES as startup capital to establish the camp.

•An additional 300,000 KES interest-free loan to cover the costs of renting and preparing 3 acres of land, fertilizing, spraying, planting, harvesting, and selling the potatoes.

The model is built on long-term sustainability: once established, revenue from the potato farm is expected to fully support each KATA Camp year-round, without additional outside funding.

Work and Training:

KATA athletes must commit to:

•25 hours of farm work per week, in addition to their structured training schedules.

This balance of physical labor and elite coaching is designed to build discipline, character, and community resilience—while helping runners achieve their full athletic potential.

The KATA Running Camps and KATA Potato Farms are headquartered at the Anderson Manor of Portugal, home to the KATA Running Retreat, located in Monforte da Beira in central Portugal. This historic and beautiful estate serves as the ideal European base for KATA. Athletes come here to sharpen their fitness and prepare for peak performances, whether they’re targeting personal bests or major competitions.

The location is perfect for training—quiet, scenic, and inspiring—and it’s conveniently positioned just 2.5 hours from Lisbon and about 4 hours from Madrid by car. KATA also maintains a local office in Thika, Kenya—site of the original KATA Running Retreat opened in 2019—which supports the growing network of KATA camps across the country.

Interested in Becoming a KATA Camp Operator?

If you’re passionate about athletics, have experience in farming or business management, and want to make a lasting difference in your community, this could be your opportunity.

Contact Bob Anderson directly on WhatsApp (650-400-6643) to apply (text only at this point): 

Please include:

•Your full name

•The town where you’d like to establish a KATA camp

•Your background in running, coaching, or athletics

•Experience running a business

•Any potato or farming experience you have

This is more than a training camp. It’s a movement to empower Kenyan runners through purpose, performance, and sustainable agriculture.

(06/28/2025) Views: 196 ⚡AMP
by Boris Baron
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Too Many Pacers and a Missed Opportunity: Why Faith’s Sub-Four Mile Attempt Fell Short

By Bob Anderson

I watched with high hopes as Faith Kipyegon attempted to become the first woman to break four minutes for the mile—this time on the track in Paris. Nike clearly spent millions putting this event together. The lights, the controlled environment, the precision pacing system, the high-tech spikes—it was all there. Faith is one of the greatest middle-distance runners in history. If anyone could do it, she could. But what unfolded wasn’t the historic breakthrough it could have been. It was, frankly, a case study in poor execution.

Let’s talk about the pacers. Whoever made the decision to assign thirteen of them made a fundamental error. A great runner doesn’t want five or six athletes stacked in front of her. It’s not just about drafting—it’s about mental clarity, rhythm, and feeling in control. Instead of creating an ideal pacing setup, they created visual and physical chaos. It didn’t feel like Faith was on the hunt for history—it felt like she was caught in someone else’s traffic jam.

The strategy should have been simple: three pacers. That’s it. Three men capable of running 3:58 for the mile. One slightly ahead of her to cut the wind and manage the pace. One at her side to maintain tempo. One behind to steady and support. And critically, with 400 meters to go, they should have faded and let her take the lead—let her own the moment and drive the finish.

This wasn’t a Diamond League race or a championship final. It was a fully staged time trial. Nike had total control over every variable—from the lighting system and pacing software to Faith’s state-of-the-art shoes, designed to give her the maximum mechanical advantage. The shoes themselves—part of Nike’s elite spike line—were made for moments like this. But even the best gear in the world can’t fix a flawed race plan.

Faith needed to feel like the leader. She needed space to surge and the right psychology. Instead, it looked and felt more like a corporate production than a runner-centric event. Too many distractions, too little intuition.

After the race, I reached out to Charles Ngeno, Faith’s former childhood coach and now a KATA Running Camp operator in Olenguruone, Kenya. He said it best:

“Faith is one of the most disciplined and gifted athletes I’ve ever worked with. She has what it takes to run under four minutes. But this wasn’t the way. She needs a setup that gives her space, rhythm, and control—not distraction. I believe she can do it, but next time the race must be for her, not for the cameras.”

He’s right. Faith will have more chances. She’s too talented not to. But next time, I hope the planners listen—to athletes, to coaches, to those who understand what’s required to break barriers. High-tech shoes and flashing lights don’t make history. Precision, psychology, and smart pacing do.

This was a missed opportunity. Let’s not miss the next one.

(06/26/2025) Views: 2,629 ⚡AMP
by Bob Anderson
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Great analysis - Elam wangwero 6/26 12:51 pm
I still don’t think she would have run under 4 minutes but probably 4:02 or more and it would have been so much better to watch. - Bob Anderson 6/26 1:10 pm


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Charles Ngeno Joins KATA to Help Build Kenya’s Next Champions

With more than 15 years of experience coaching distance runners at the highest level, Charles Ngenohas dedicated his life to unlocking the potential of Kenyan athletes. Now, as a KATA Running Camp operator, he brings that expertise to one of the country’s most innovative athletic development programs—combining elite coaching with a sustainable, community-driven model.

“I’m thrilled to join the KATA Running Camp program, where I’ll share my expertise and passion for athletics with talented young runners,” Ngeno says. “With over 15 years of coaching experience and a proven track record of developing world-class athletes, I’m confident in my ability to contribute to the program’s success. I’m excited to work with the KATA team to identify and nurture emerging talent, and to help athletes achieve their full potential. Together, we’ll take Kenyan athletics to new heights and inspire a new generation of runners.”

Ngeno’s coaching career has included mentoring both junior and senior athletes—many of whom have risen to national and international prominence. One of the most notable names he worked with early on is Faith Kipyegon, now a two-time Olympic champion and world record holder in the 1500m. Ngeno played a role in her formative development, helping guide her at a key moment in her youth when she was discovered near Keringet Township.

That early influence continues to resonate. Kipyegon is now attempting to do what no woman has ever done—break the four-minute barrier for the mile. The historic run is scheduled for June 26 in Paris as part of Nike’s “Breaking4” project, with the global running world watching closely. Ngeno, meanwhile, is back where his heart has always been: coaching on the ground in Kenya and building future champions.

The KATA model is unlike any other. Each camp is linked with a three-acre potato farm, where athletes work part-time—25 hours a week—in exchange for full room, board, and expert coaching. The combination of structured training and sustainable agriculture allows athletes to focus entirely on their development, while also contributing to the local economy.

As a camp operator in Olenguruone, Ngeno oversees not only the athletic training but also the day-to-day structure of the farm program. His hands-on approach, deep knowledge, and commitment to discipline and consistency make him the ideal leader for this environment.

“This isn’t just another training camp,” he says. “This is a platform for real opportunity. We’re giving athletes who might otherwise be overlooked the chance to build something—to compete, to grow, and to give back. I’ve seen what’s possible when someone believes in you. I want to be that person for these runners.”

With camps already in operation across Kenya, and more launching every month, KATA is expanding rapidly under the leadership of founder Bob Anderson, who launched the original KATA in Thika in 2019. All camps follow the same guiding philosophy: develop talent locally, create economic opportunity, and prepare runners for the world stage.

Charles Ngeno’s presence adds serious strength to that mission. His career, his values, and his passion align perfectly with the vision of KATA. And for the athletes training under his guidance today, the path forward has never looked more promising.

(06/26/2025) Views: 211 ⚡AMP
by Boris Baron
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Support Athletes. Uplift Communities. Help Shape the Future of Kenyan Running

.For decades, Bob Anderson—founder of Runner’s World and a lifelong champion of distance running—has believed in the transformative power of athletics. In 2019, inspired by visits to Kenya dating back to 1987, he launched the Kenyan Athletics Training Academy (KATA) in Thika to give promising athletes the opportunity to rise. In 2024, Anderson expanded the vision internationally, opening a second training retreat in Portugal.

Until now, every KATA camp and retreat has been fully funded by Bob himself. But as momentum builds, he’s extending an invitation: become a KATA Partner and help expand this game-changing model—while earning a meaningful return on your investment.

“We’ve proven the model works,” says Anderson. “Now we want visionary partners to help take KATA to the next level. This isn’t charity—it’s an investment in performance, purpose, and people.”

What Is the KATA Partner Program?

The KATA Partner Program offers a ground-floor opportunity to support elite athlete development and rural progress through a unique model that combines world-class coaching with sustainable agriculture.

Each KATA Running Camp is paired with a three-acre KATA Potato Farm. Athletes live, train, and work part-time on the farm—25 hours per week—in exchange for full room and board plus expert coaching. In return, they contribute 15% of any prize money they earn back to their camp. The rest is theirs to keep.

As a KATA Partner, you help fund and launch a new camp. In return, you:

• Earn a share of revenue from potato farm sales and athlete prize winnings

• Gain naming rights to the camp (e.g., [Your Name or Organization Name] KATA Running Camp)

• Empower athletes and uplift local communities through long-term partnership

Two Pathways to Partnership

International Partner Program

• One-time KATA membership fee: $5,000 USD in 2025

• Fee increases to $6,500 USD starting January 1, 2026

• Annual dues: $1,000 USD (starting year two)

• Share of revenue:

• 15% of potato farm revenue

• 15% of athlete prize money

Kenyan National Partner Program

• One-time KATA membership fee: KES 900,000

• Annual dues: KES 50,000 (starting year two)

• Each additional acre: KES 100,000 (plus KES 25,000 in annual dues)

• Share of revenue:

• 10% of potato farm revenue

• 10% of athlete prize money

This is not a donation—it’s a purpose-driven investment with a guaranteed revenue share. You’re helping athletes succeed and communities thrive, while building your own legacy.

KATA Handles Everything

Whether you want to be hands-on or prefer a passive role, KATA takes care of:

• Finding and securing land and housing

• Recruiting qualified operators (often Olympic medalists and elite coaches)

• Setting up the farm and camp

• Managing all agricultural operations and logistics

Current camps are operated by respected figures like Olympic medalists Paul Kipsiele Koech and Edwin Soi, coaching veterans such as Charles Ngeno, and long-time team members like Elam Wangerwo, who has worked with KATA since 2014.

Why It Matters

This program isn’t just about running—it’s about changing lives. KATA gives talented young runners the platform to pursue greatness while bringing food security and economic opportunity to rural Kenya.

“If you’ve ever wanted to be part of something that matters—something that delivers both impact and return—this is your moment,” says Anderson.

Join the KATA Movement

To learn more or become a KATA Partner, contact:

Bob Anderson via WhatsApp: +1 (650) 400-6643

The next great Kenyan runner is already out there. Let’s make sure they have a place to grow—on the track and in their community.

(06/25/2025) Views: 195 ⚡AMP
by Bob Anderson
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Become a KATA Running Camp Operator

Are you a passionate coach or committed athlete ready to lead the next generation of distance running talent in Kenya?

KATA (Kenyan Athletics Training Academy) is looking for motivated individuals to operate their own KATA Running Camp—a purpose-driven program that helps young athletes thrive both on the track and in the community.

As the operator of your KATA Running Camp, you will:

• Run the daily operations of your camp

• Coach your athletes directly or work alongside a head coach

• Oversee a 3-acre potato farm (rain-fed, no irrigation needed)

• Manage the camp’s budget and resources

• Ensure athletes work 25 hours per week on the farm

• Help shape champions while building a self-sustaining program

To help jump-start your camp, KATA provides an interest-free loan to cover the initial setup—housing, food, beds, utensils, planting, and basic operations—so you can focus on building a strong foundation from day one.

This is a revenue-sharing program: in return for the support provided, KATA receives 15% of any prize money earned by athletes from your camp. The remaining prize money belongs to the athletes themselves.

You’ll receive ongoing support, visibility, and the chance to lead a long-term performance and development initiative.

This is more than a coaching job—it’s your camp, your team, and your opportunity to make a real impact.

Join KATA. Lead with purpose. Grow with us.

Preferred Contact: WhatsApp

If you’re interested, message Bob Anderson directly on WhatsApp at +1 650-400-6643. text only right now 

(06/19/2025) Views: 203 ⚡AMP
by Boris Baron
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KATA Running Camps Expand to 10 Locations in Kenya with Ruth Chumo Leading New Site in Eldoret

The Kenyan Athletics Training Academy (KATA) has reached a major milestone with the launch of its 10th KATA Running Camp, as the movement continues to grow rapidly across Kenya. This bold initiative, which blends elite athletic training with sustainable agriculture, is transforming the future of distance running.

The two newest camps are now confirmed:

• KATA Camp 9 in Kamoi, led by coach David Kirui

• KATA Camp 10 in Eldoret, operated by Coach Ruth Chumo

Coach Ruth Chumo brings exceptional experience to the program. Based in Eldoret—the heart of Kenyan distance running—she has built her reputation training both abled and para-athletes at the highest level. Her deep commitment to athlete development and her proven leadership make her a vital addition to the KATA family.

“I am so excited about the group of operators we have put together,” says KATA Director Bob Anderson, founder of Runner’s World magazine. “Each of our operators is fully committed to the program and understands the importance of our KATA Potato Farm component. This provides year-round revenue that allows us to sustain and grow. Every camp already includes top-level athletes, and we’re going to achieve big things.”

Two of the current camps have already planted their first acre of KATA potatoes, marking an important step forward in the program’s sustainability model. These three-acre farms, tied to each running camp, are a core part of the KATA mission—providing food, responsibility, and revenue that keep the entire system running year-round.

The program is also delivering results on the track. Just last weekend, Olympic bronze medalist Edwin Soi, operator of the Kericho KATA Camp, ran an astonishing 27:30 for 10,000 meters, dominating his race and sending a strong message about the level of athletes being developed within the KATA system.

KATA’s leadership includes two Olympians:

• Edwin Soi, 5000m bronze medalist from the Beijing Olympics

Paul Kipsiele Koech, one of the most accomplished steeplechasers in history, now operating the KATA Camp in Sotik

Their presence brings unmatched experience, mentorship, and international credibility.

At the heart of KATA is a powerful, dual-purpose model: athletes receive world-class training while also helping manage a working farm. The result is a program that builds champions and sustains itself through community-driven agriculture.

Round Two Begins October 1

The momentum is building. On October 1, KATA will launch Round Two of its program, aiming to establish 10 additional camps by November 1—doubling the total to 20.

“This is only the beginning of our aggressive, unique program,” says Anderson.

The long-term vision: 50 fully operational KATA Running Camps within three years, directly supporting nearly 1,000 elite Kenyan runners.

The KATA Partner Program

To help reach that goal, KATA is inviting select partners to be part of the movement and make a lasting impact.

Each partner:

• Can have their name on a camp.  You too can now have your own training camp in Kenya under the umbrella of KATA.  

• May choose to be actively involved (like coaching and selecting your own athletes) or take a passive role. (KATA will set everything up.)

• Will share in the gross revenue from the sale of KATA potatoes

• Will also participate in a percentage of prize money earned by athletes at their partnered camp

This is a rare opportunity to support a program built on performance, purpose, and sustainability—while being directly connected to the success of the next generation of Kenyan champions.

Want to get involved?

WhatsApp Bob Anderson at +1-650-400-6643 to learn how you can support or partner with KATA today.

Photos: Paul Kipsiele Koech KATA team in Sofia 2. Ruth Chumo 3. Ruth's KATA Camp outside of Eldoret 4. KATA athletes planting potatoes in Molo under the direction of camp operator Eric 5. KATA ten camps 6. KATA athletes in Iten 7. Preparing potatoes in Kapcherop 8. Paul Kipsiele Koech coaching his KATA athletes in Sotik.

(06/18/2025) Views: 432 ⚡AMP
by Boris Baron
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KATA Running Camps Launch a Bold New Era for Distance Running in Kenya

In a bold move to reshape the future of distance running, Bob Anderson, the legendary founder of Runner’s World and lifelong runner, has launched a groundbreaking initiative that’s taking root across Kenya. What began in 2019 with the Kenyan Athletics Training Academy (KATA) in Thika, and expanded to Portugal earlier this year, is now flourishing into a national movement—with eight KATA Running Camps already confirmed, and ten expected by July 1, plus two full-service KATA Retreats in Thika and Monforte da Beira, Portugal.

photos: 1. Edwin's KATA team reporting to his camp today in Kericho.  2. Eric's KATA in Molo will be planting their first acre of KATA potatoes tomorrow.   

"As far as I know, there’s nothing like what we are doing,” says Bob Anderson. “My team and I believe we’re going to make a big difference in the running world. We’ll have nearly 200 KATA athletes by July. We have so much talent, and with strong leadership and support, we can help them become world-class stars

A Sustainable Model with a Powerful Vision

What sets KATA apart is its innovative self-sustaining model that combines elite athletic training with agriculture and community building.

Each KATA Running Camp:

• Supports 3 acres of KATA potato farms

• Requires athletes to work 25 hours per week on the farm

• Asks athletes to contribute 15% of any prize money earned to support their camp

In return, every KATA athlete receives:

• Free lodging

• Three nutritious meals daily

• World-class coaching

“Within six months, all camps will be fully self-sustaining,” Anderson says. “This is not just a running camp—it’s a lifestyle, a community, and a path to opportunity.

Powered by Champions

Two of KATA’s confirmed camp operators are Olympic medalists who bring unmatched experience to the program:

Edwin Soi, bronze medalist in the 5000m at the 2008 Olympics, now leads KATA Kericho. He’s still racing—and proving his form. On June 15, he clocked a blazing 27:30 for 10,000 meters on the track.

Paul Kipsiele Koech, bronze medalist at the 2004 Olympics in the 3000m steeplechase, heads KATA Sotik, bringing leadership, discipline, and deep tactical knowledge.

A Vision for 50 Camps, 1,000 Athletes

Anderson’s vision is as ambitious as it is inspiring:

“We hope to build a network of 50 KATA Running Camps to train nearly 1,000 athletes. At the same time, we’re working closely with local communities to promote healthier lifestyles through running, nutrition, and education.”

Each camp is embedded within its local area—supporting food security through farming, developing young talent, and strengthening communal ties.

More Than a Camp. A Movement.

KATA is not just about producing the next world record holder. It’s about giving hundreds of athletes the opportunity to reach their full potential—on the track, in life, and within their communities.

By combining sport with sustainability, and elite training with grassroots outreach, Bob Anderson’s KATA is poised to become one of the most impactful distance running projects in the world.

(06/16/2025) Views: 311 ⚡AMP
by Boris Baron
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Edwin Soi Blazes 27:30 for 10,000m at South Rift Regional Meet in Nakuru

Veteran Olympian Edwin Soi made a powerful statement in Nakuru County on June 15, dominating the 10,000m at the South Rift Region athletics qualification meet with a stunning time of 27:30. The race, held at Afraha Stadium, served as a regional qualifier for the Kenyan National Trials, which take place July 9 in Nairobi and will determine the team for the World Championships.

Soi, the newly appointed operator of the KATA Running Camp and KATA Potato Farm in Kericho, blew away the field with his performance—remarkable not only for the result but for the circumstances behind it.

“I’m pleased with my time,” Soi said. “I’ve only been doing marathon training and no speed work. When Bob [Anderson], our KATA Running Camps founder and director, asked me a few days ago what I thought I could run, I told him sub-28—and I did.”

Soi’s effort drew praise from Bob Anderson, the founder of Runner’s World and director of the KATA Running Camps initiative. “Edwin just signed on to operate KATA Running Camp - Kericho and has been preparing to officially open his camp on Monday,” Anderson said. “I was very excited to hear of his time this morning. He will be ready to make the Kenya national team.”

Photo five is Edwin visiting with Job at the KATA Running Camp - Molo. Photo six is Edwin transporting beds to his camp in Kericho earlier in the week.  

Soi, who won the bronze medal in the 5,000m at the 2008 Beijing Olympics, has been transitioning to longer distances in recent years, including the marathon. His performance in Nakuru indicates he still has world-class speed and may be poised for another major appearance on the global stage.

(06/15/2025) Views: 181 ⚡AMP
by Boris Baron
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Olympic Medalist Paul Kipsiele Koech to Lead KATA Running Camp in Sotik

Paul Kipsiele Koech, one of Kenya’s most decorated distance runners, has officially joined the growing KATA Running Camp network as the operator of the new satellite camp in Sotik, Kenya.

Koech won the bronze medal in the 3000m steeplechase at the 2004 Olympic Games in Athens and remains one of the most accomplished athletes in the history of the event. His personal best of 7:54.31 still ranks as the 4th fastest time ever run in the 3000m steeplechase.

Even more impressively, Paul has run more sub-8:10 steeplechase races than any other athlete in history, with 110 such performances—a level of consistency that showcases his incredible fitness and longevity in one of the sport’s most grueling disciplines.

Now a world-class masters runner, Koech continues to train and inspire. But his talents extend beyond the track: he’s a successful dairy farmer with his own milk company and has extensive experience growing potatoes across the Rift Valley.

His deep agricultural background makes him the perfect fit for KATA’s innovative model, which combines elite running with sustainable farming. The KATA Running Camp Sotik will provide athletes with top-tier coaching and facilities, as well as hands-on experience in potato farming—a dual focus designed to build both athletic and life skills.

“I am so excited to be part of the KATA Running Camp program Bob has put together,” says Paul. “We are going to make a difference.”

Top five all-time best times for 3000m Steeplechase:

With Paul Kipsiele Koech at the helm, the Sotik camp becomes a powerful addition to the KATA mission: helping uncover new talent, supporting athlete development, and strengthening local communities—one stride at a time.

(06/14/2025) Views: 244 ⚡AMP
by Boris Baron
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Blind Champion Wilson Bii to Open 2025 Season at KATA Time Trial

Four-time Paralympian Wilson Bii will launch his 2025 racing season at the KATA Monthly 10K Time Trial, scheduled for June 11 at the KATA Running Retreat in Thika, Kenya. Though Bii now trains at the newly opened KATA Running Camp in Molo, he’ll return to Thika to test his fitness in a race setting for the first time this year.

A T11-class athlete (completely blind), Bii has represented Kenya in four Paralympic Games, earning multiple medals and worldwide recognition. He won bronze in the 5000m T11 at the Rio 2016 Paralympics and remains one of Kenya’s most accomplished para-athletes.

Aiming High: Sub-35 in the 10K, Sub-2:30 in the Marathon

This 10K time trial marks an important checkpoint as Bii builds toward his ambitious goal of running a sub-2:30 marathon, with a possible target at the Chicago Marathon later this year. For this first effort of the year, he’s aiming to break 35 minutes for 10K—a notable time given the altitude.

Bii will be guided by Job Kiprono Langat, who also serves as Assistant Coach at the KATA Molo Camp. Job has trained closely with Wilson and previously paced him in workouts, making their partnership on race day smooth and deeply synchronized.

“We are very proud to have Wilson now training with us in Molo,” said KATA Director Bob Anderson. “He is hoping to run a sub-35 minute 10K. This is the start of what we believe will be an exciting year for him.”

From Molo to Thika: Racing at Altitude

While Molo is located at a higher elevation, Thika still sits at approximately 5,000 feet (1,525 meters)—offering the kind of thin air that tests an athlete’s endurance and grit. A sub-35-minute 10K at this altitude would show that Bii is on track for a strong marathon season.

The KATA Molo camp, where Bii now trains, is designed for altitude adaptation and athlete development. With Job serving as both assistant coach and guide, Bii has found the structure and support needed to thrive.

Looking Ahead

With elite guidance, the backing of the KATA community, and his own determination, Wilson Bii is ready to make 2025 a breakout year. The June 11 time trial in Thika is more than a rust-buster—it’s a statement that one of Kenya’s most inspiring runners is back on the road, chasing new goals.

(06/08/2025) Views: 238 ⚡AMP
by Boris Baron
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Olympic 5000m medalist Edwin Soi joins new KATA Running Camp in Kericho — a unique Kenyan training program blending elite coaching and community impact.

From Olympic bronze to farming for the future, Edwin Soi’s journey reflects both speed and sustainability.

In the world of distance running, Edwin Soi is a name etched in excellence. At the 2008 Beijing Olympics, Soi captured the bronze medal in the 5000 meters, finishing with a time of 13:06.22behind Kenenisa Bekele and Eliud Kipchoge—an iconic race that cemented his place among the greats of Kenyan running.

Now, over 15 years later, Soi continues to perform at an elite level. In early 2025, he placed on the podium at a major half marathon in Poland, proving that his speed and endurance have stood the test of time. But the accomplished Olympian is now expanding his impact beyond the track.

This year, Soi has teamed up with Bob Anderson, the founder of Runner’s World and the visionary behind the Kenyan Athletics Training Academy (KATA). Together, they are launching a unique initiative in Kericho, Kenya that combines world-class training with sustainable farming.

“I am very excited to be working with Bob Anderson on this new, unique program,” says Soi. “Bob has created something very special for athletes, and combining it with his ideas about farming KATA Potatoes gives us the opportunity to be sustainable. It’s perfect.”

A Vision Rooted in History

Bob Anderson’s connection to Kenyan running spans nearly four decades.

“I first traveled to Kenya in 1987 and saw and met many runners. I knew then that a program like what we have now set up was needed,” Anderson explains. “I returned with my wife Catherine in 2014 and met Elam and Joel. That’s when the idea for the Kenyan Athletics Training Academy (KATA) in Thika really started to take shape.”

KATA officially opened in 2019, offering elite Kenyan athletes a base to train and grow. But the vision didn’t stop there.

In 2023, Anderson and longtime friend Brock Hinzmann (last photo) a 2:19 marathoner from Los Altos Hills, California, piloted the first KATA farm. The goal was to integrate agriculture into athlete development—creating a model where training and sustainability go hand in hand.

“We established a KATA farm in 2023 working with Brock, but the program needed some refinements. I finalized our new format in May of 2025. I told Edwin Soi about our program and he told me he loved the idea and jumped right on it,” says Anderson.

Kuresoi: A New Chapter

Now, with Soi’s leadership, the KATA Running Camp and Potato Farm in Kuresoi is set to become a flagship model for the future. Athletes will not only receive top-level training from one of the greatest distance runners of his generation, but they’ll also participate in sustainable farming practices—planting, maintaining, and harvesting KATA-branded potatoes.

The program provides housing, coaching, food, and competition opportunities—with the added benefit of long-term revenue from agriculture. It’s a model designed not just to develop athletes, but to support their lives beyond running.

“Edwin Soi brings credibility, passion, and wisdom to this project,” says Anderson. “It’s not just about winning races anymore—it’s about building something that lasts.”

Looking Ahead

With KATA camps now expanding across Kenya—including recent launches in Kapcherop, Molo, Nyandarua, and Kuresoi—the partnership between Bob Anderson and Edwin Soi represents a new chapter in Kenyan running. One where elite performance and local empowerment go hand in hand.

Soi’s journey—from Olympic bronze to coaching, mentoring, and planting the seeds of a new future—demonstrates what’s possible when world-class talent meets a visionary purpose.

(06/07/2025) Views: 268 ⚡AMP
by Boris Baron
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KATA Expands Global Footprint with Five New Running Camps Opening in June 2025

The Kenyan Athletics Training Academy (KATA) is advancing its mission to develop world-class runners and uplift rural communities by launching five new KATA Running Camps across Kenya in June 2025. These new satellite locations build upon KATA’s two well-established international retreats—in Thika, Kenya, and Monforte da Beira, Portugal—forming a growing global network grounded in endurance, discipline, and opportunity.

Five New Camps Opening in June

Each new camp will be led by accomplished athletes and coaches who deeply understand the training demands of distance running:

• Kericho, Kenya (~2,500m / 8,200 ft) – Operated by Edwin Soi, Olympic 5000m bronze medalist (2008) and road racing legend. The location offers quiet roads and soft dirt trails, ideal for interval training and long runs.

• Molo, Kenya (~2,440m / 8,000 ft) – Operated by Eric Chepkwony, a seasoned distance runner and coach. The terrain features hilly roads and scenic countryside paths that simulate real race conditions.

• Keringet, Kenya (~2,600m / 8,530 ft) – Operated by Sammy Dismas, a world-class runner and proven coach with numerous victories to his name. The camp features a mix of flat and rolling terrain ideal for tempo and progression workouts.

• Kapcherop, Kenya (~2,400m / 7,875 ft) – Operated by Philemon Kipruto, a respected local coach. Athletes benefit from forest trails and undulating village roads perfect for aerobic development.

• Nyandarua, Kenya (~2,300m / 7,550 ft) – Operated by Peter Njoroge, a dedicated coach with strong community roots. The camp includes grassy trails and high-elevation road loops ideal for base building.

Each of these camps blends elite training with mentorship, while also promoting sustainability through the KATA Potatoes project, a unique initiative that connects athletics to local agriculture and economic growth.

Established KATA Retreats in Kenya and Portugal

KATA’s flagship retreat in Thika, Kenya (~1,530m / 5,020 ft) continues to serve as a high-performance training hub. Managed by Christopher Muiruri, the retreat features a mix of paved loops, dirt roads, and peaceful paths—making it ideal for both elite athletes and visiting guests. KATA head coach John currently trains 20 KATA athletes and works closely with guest runners of all levels.

In 2024, KATA expanded into Europe with a retreat in Monforte da Beira, Portugal (~470m / 1,540 ft). Managed by Alberto Santos, the retreat is located at the historic Anderson Manor, just one hour from the Spanish border. The setting features technical trails, scenic roads, and a wellness-focused environment. Bob Anderson and his wife Catherine now spend about 35% of their time at this location, which serves as a perfect base to teach the Kenyan training philosophy. At least one accredited Kenyan coach is on-site at all times.

A Vision Rooted in Training and Transformation

KATA was founded by Bob Anderson, creator of Runner’s World and a lifelong runner—he has been running since February 19, 1962. His vision goes beyond athletic excellence. It’s about building stronger communities through sport and shared purpose.

“This is not just about running fast,” says Anderson. “It’s about building strong roots—on the track, in the field, on the road, and within the community.”

Looking ahead, Anderson adds:

“We’re planning to open another five KATA Running Camps in Kenya by the end of the year. This is a new concept, and the feedback so far has been overwhelmingly positive.”

(06/06/2025) Views: 402 ⚡AMP
by Boris Baron
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It's a new dawn for kata. Kata is the best training camp to be - Elam wangwero 6/6 8:40 am
This idea of KATA started with a dream I shared with Elam back in 2014. - Bob Anderson 6/6 11:26 am


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The Power of Hills: How Incline Training Builds Strength and Speed

If you’ve ever struggled through a hilly race or felt your legs burn on a steep climb, you know hills can be your toughest opponent—or your greatest ally. Kenyan runners, renowned for their dominance in distance running, have long embraced slope training, turning the natural landscapes of the Kenyan highlands into their personal training grounds.

Why Train on Hills?

Hill running isn’t just a test of strength—it’s a proven method for improving:

• Muscle Power: Climbing uphill engages more muscle fibers, particularly in the glutes, hamstrings, and calves, building strength and resilience.

• Cardiovascular Fitness: The extra effort pushes your heart and lungs, improving aerobic capacity.

• Running Efficiency: Hills train your body to use energy more efficiently, crucial for conserving strength during long races.

• Mental Toughness: Conquering steep slopes conditions your mind to handle race-day challenges with confidence.

Slope Training in Kenya: The Secret Weapon

In Kenya, slope training isn’t an occasional workout—it’s a cornerstone of success. Many Kenyan camps, including those in Eldoret, Thika and Kapcherop, incorporate:

✅ Short, steep hill repeats for explosive power.

✅ Longer, moderate inclines for sustained strength and stamina.

✅ Natural slopes, like farm paths and ridges, which combine technical footing with challenging elevation gains.

At KATA Running Camp Kapcherop, for example, athletes train on slopes weekly. Led by Philemon Kipruto, these sessions mimic race surges and build mental resilience, a key factor in competitive racing.

Hill Workouts to Boost Your Running

Ready to take on the hills? Try these Kenyan-inspired sessions:

1️⃣ Short Hill Repeats (8–12 reps)

• Sprint hard for 30–60 seconds uphill.

• Jog or walk back to recover.

2️⃣ Long Incline Runs (3–5 reps)

• Maintain a strong, steady effort for 2–4 minutes uphill.

• Jog or walk back down.

3️⃣ Mixed Hill Fartlek (40 min total)

• Alternate between hard efforts uphill and easy runs on flat terrain, simulating race conditions with varied pacing.

Where to Train

While Kenya boasts an abundance of natural hills, you can replicate the experience anywhere:

• Urban parks with paved or dirt trails.

• Long inclines in city neighborhoods.

• Mountain trails and high-altitude paths.

• Treadmills with incline settings if no hills are nearby.

Make Hills Your Training Partner

Hill training isn’t just for elites—it’s a universal tool that builds strength, endurance, and mental grit. By incorporating slope work into your routine, you’ll not only run stronger on race day but also connect with the time-tested methods of Kenya’s greatest runners.

Next time you see a hill, don’t avoid it—embrace it. It might just be your key to a new personal best.

(05/29/2025) Views: 298 ⚡AMP
by Boris Baron
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