From Dirt Roads to Global Dreams: Inside Kenya’s Fastest-Growing Running Movement

In the heart of Kenya’s Rift Valley and beyond, a quiet revolution in athletics is underway. What began as a modest idea has grown into a dynamic movement that now spans 19 KATA Running Camps and Potato Farms across Kenya—plus two international retreats, including one at the historic Anderson Manor in Monforte da Beira, Portugal.

And it’s happening fast.

“We never planned to expand this quickly,” says Bob Anderson, founder of KATA and a lifelong advocate for long-distance running. “But the momentum of this movement just couldn’t be slowed down. We’ll be confirming one more camp shortly, and additional locations will follow in early 2026.”

KATA—short for Kenyan Athletics Training Academy—is unlike anything else in the world of distance running. It blends elite training with economic empowerment, giving young athletes not only the tools to run fast, but also a system that sustains them—and their communities—beyond the track.

“This is not just sports development,” says Brigid Chebet, a Kenyan journalist who has closely followed the program. “It’s a model of rural transformation through athletics. And Kenya may finally have found a winning formula for generations to come.”

From a Vision to a Movement

KATA was founded by Bob Anderson, an accomplished American runner who created Runner’s Worldmagazine and later My Best Runs. After visiting Kenya in 2014, he was deeply inspired by the raw talent scattered throughout rural communities—athletes with potential but no pathway.

“He saw a path that few others in athletic management had envisioned—a system that not only trains champions but empowers them economically,” writes Chebet.

That system became KATA: a network of running camps, each paired with a three-acre potato farm. Each camp receives an interest-free loan from KATA to establish operations. In exchange, athletes train full-time and contribute 25 hours a week to the farm. Revenue from the potato harvest supports camp expenses, housing, and meals—creating a self-sustaining ecosystem.

A Growing National Network

The first KATA camp opened in Thika. Today, the initiative includes 19 camps spread across Kenya, each run by an experienced operator—many of them former elite athletes or seasoned coaches:

In addition to these camps, two retreats serve as international training hubs: the KATA Running Retreat Thika, operated by Chris Muiruri, and the KATA Running Retreat Portugal, operated by Alberto Santos. Guests from around the world come to the KATA retreats to train the Kenyan Way.  

Elite Experience, Grassroots Impact

At the heart of KATA’s success is its leadership team. Olympic medalist Edwin Soi, now managing the Kuresoi Camp, brings both credibility and experience. Legendary steeplechaser Paul Kipsiele Koech, who has run under 8:10 in the 3000m steeplechase over 110 times, oversees multiple camps while continuing his work with the Injerian Athletics Club.

“Kipsiele brings not only world-class experience but a deep commitment to athlete welfare and rural empowerment,” Chebet notes.

Veteran coach Charles Ngeno, known for his early work with Olympic champion Faith Kipyegon, now heads the Olenguruone camp, ensuring that young athletes from even the most remote villages receive structured training and economic opportunity.

“The new vision embraces sustainability, resilience, and empowerment,” writes Chebet. “It ensures that our athletes thrive both on and off the field.”

Looking Ahead

Anderson and the KATA team have ambitious plans: confirming one more camp this month and preparing for even more in 2026. The goal is clear—build up to 50 self-sustaining running campsacross Kenya and replicate the model in other parts of the world.

“We’re not just chasing medals,” says Anderson. “We’re building lives.”

For partnership opportunities or more information, contact Bob Anderson on WhatsApp: +1-650-400-6643

posted Thursday July 3rd
by Brigid Chebet with Boris Baron