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Articles tagged #Global Ambassador
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Eliud Kipchoge has spent more than two decades chasing greatness on the world’s biggest stages. Now, the Kenyan marathon legend is taking on a different kind of challenge — helping shape the athletes who could one day follow in his footsteps.
The two-time Olympic marathon champion has been appointed a Global Ambassador for the Dakar 2026 Youth Olympic Games, where he will use his experience at the highest level of sport to connect with and mentor young athletes from around the world.
Kipchoge will share the ambassadorial role with Brazilian skateboarding star Rayssa Leal, while also taking on a special mentoring role with the Refugee Olympic Team, which will make its first appearance at a Youth Olympic Games in Dakar.
For Kipchoge, the appointment represents a shift from competing for medals to investing in the future of sport.
“I’ve been in the sport for 24 years; it’s my time to give back to the next generation,” Kipchoge said.
The 41-year-old has already begun that work, meeting members of the Refugee Olympic Team at their training camp in Kaptagat, Kenya. His message has extended beyond running and competition, focusing on discipline, education, personal values and what success means both in sport and in life.
“When I go to Dakar, I’ll make sure I meet young athletes from across the world — meet them, have an honest talk, mentor them, and look at what the future of sport, and the world, looks like,” Kipchoge said.
The assignment carries enormous significance for Africa. Dakar 2026 will be the first Olympic sporting event ever staged on African soil, with the Youth Olympic Games bringing together approximately 2,700 young athletes across Dakar, Diamniadio and Saly.
It will also mark a historic moment for young refugee athletes, with the Refugee Olympic Team making its Youth Olympic Games debut. World Athletics has confirmed that young athletes hosted by the National Olympic Committees of Kenya and Uganda will form part of the team competing in Senegal.
For Kipchoge, Dakar is therefore about much more than ceremonies, appearances and titles. It is an opportunity to share the lessons accumulated through an extraordinary career and encourage a new generation to believe in its own potential.
“Dakar 2026 is a huge event on our young continent — something we’ve long waited for here,” Kipchoge said. He added that being part of the first Olympic sporting event in Africa would leave a lasting impression on young people across the continent.
From Athens 2004, where he won his first Olympic medal, to his marathon triumphs at Rio 2016 and Tokyo 2020, Kipchoge has experienced virtually every level of Olympic competition. His next contribution will not be measured in seconds, medals or records.
This time, his impact will be measured by the young athletes he inspires.
The man who spent years showing the world how far a human being can push the limits is now preparing to help the next generation discover how far they can go.
Kipchoge is no longer simply chasing history. In Dakar, he will be helping the next generation write its own.
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One year ago, the world watched the final race of one of the greatest sprinters in athletics history.
On September 21, 2025, Shelly-Ann Fraser-Pryce stepped onto the track for the final time as a professional athlete. At 38, after an extraordinary 18-year career defined by Olympic triumphs, world titles, remarkable comebacks and unmatched longevity, the Jamaican sprinting icon brought her competitive journey to a close at the World Athletics Championships in Tokyo.
Her final appearance came in the women’s 4x100m relay. Running the opening leg for Jamaica, Fraser-Pryce helped her team secure a silver medal in 41.79 seconds behind the United States. It was a fitting conclusion to a career that had produced an extraordinary collection of global medals and established her among the most decorated sprinters of all time.
Her final individual race had come earlier in the championships, when she finished sixth in the 100m final in 11.03 seconds. Although she was unable to add another individual world title to her remarkable record, simply reaching another global final at the age of 38 was another demonstration of the extraordinary longevity that had defined her career.
A few weeks later, on October 7, Fraser-Pryce officially announced her retirement from professional track and field, closing the book on an era that had stretched across nearly two decades.
Her journey had begun with Olympic gold in the 100m at Beijing 2008, where she announced herself as one of the world's most explosive sprinters. Four years later in London, she successfully defended her Olympic 100m title, becoming only the third woman in history to accomplish that feat.
But Fraser-Pryce's greatness was never defined by one race or one championship.
She went on to win three Olympic gold medals and eight Olympic medals overall, while collecting 10 World Championships titles. She became the first woman to win five individual world 100m titles, a record that perfectly illustrates her remarkable consistency at the highest level.
Her career also became a story of resilience. After becoming a mother, Fraser-Pryce returned to elite competition and continued challenging the world's best sprinters, proving that motherhood and sporting excellence could exist side by side at the highest level.
Yet statistics only tell part of the Shelly-Ann Fraser-Pryce story.
There was the explosive start from the blocks, the fierce determination through every metre of a race and the unmistakable confidence that made her presence instantly recognisable. There was also the smile that often followed her performances and the pride with which she represented Jamaica on the biggest stages in world athletics.
Beyond the track, she built an influence that extended far beyond her medals and records. Through the Pocket Rocket Foundation, she has supported young Jamaican student-athletes by helping provide opportunities in education and sport.
Retirement, therefore, has not meant walking away from athletics.
In 2026, Fraser-Pryce took on a new role as a Global Ambassador for Laureus, continuing to use her experience, platform and voice to inspire young people and contribute to positive change through sport.
The starting line may no longer be part of her daily life, but her influence remains firmly embedded in the sport she helped shape.
A year after that final evening in Tokyo, women's sprinting has entered a new chapter. New athletes are carrying the sport forward, new rivalries are emerging and new records are waiting to be written.
But the standard Shelly-Ann Fraser-Pryce established will remain.
The Pocket Rocket has left competitive track and field, but the legacy she built over 18 remarkable years is still very much alive.
A year after her final race, which part of Shelly-Ann Fraser-Pryce do you miss the most?
Was it her explosive reaction from the blocks, her relentless competitive spirit, that unmistakable smile after a race, or the pride and passion with which she represented Jamaica?
Or perhaps it is simply the sight of Shelly-Ann Fraser-Pryce standing in the starting blocks, ready to give everything one more time.
One final race. One final medal. Eighteen extraordinary years.
The Pocket Rocket may have left the track, but her legacy will continue to inspire generations to come.
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Some moments transcend sport, reminding fans that greatness recognizes greatness.
That was the scene during the FIFA World Cup semifinal between Spain and France, where American sprint star Noah Lyles and Jamaican icon Usain Bolt delighted fans with a memorable courtside encounter. Lyles seized the opportunity to snap a selfie with the fastest man in history, creating a picture that instantly resonated across the sporting world.
While football commanded the spotlight on the pitch, two of track and field's biggest names stole a memorable moment off it. The photograph brought together two athletes whose careers have helped shape different eras of sprinting—Bolt, the undisputed legend who redefined speed with his eight Olympic gold medals and world records in the 100m and 200m, and Lyles, the world record holder in 150m and modern-day sprint sensation carrying the sport into a new generation.
For Lyles, the selfie represented more than a simple photograph. It symbolized respect for the man who inspired countless young sprinters around the globe, including many of today's elite athletes. Bolt's dominance transformed athletics, while Lyles has emerged as one of the sport's biggest personalities, combining world-class performances with charisma and confidence.
The meeting served as a powerful reminder of the bond that exists among champions. Although they belong to different competitive eras, both have become global ambassadors for athletics, drawing new audiences to the sport through their achievements and larger-than-life presence.
As Spain and France battled for a place in the World Cup final, fans were equally captivated by the sight of sprinting royalty sharing a light-hearted moment. It was a celebration of excellence, mutual admiration, and the enduring legacy of athletics.
When legends meet, the result is more than just a selfie—it becomes a timeless image that connects generations of greatness.
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“The time has come.”
Those words carried enormous weight as marathon legend Eliud Kipchoge stepped onto the streets of South Africa for the Sanlam Cape Town Marathon, officially launching his ambitious quest to complete seven marathons across seven continents.
What followed was not the victory many fans anticipated, but another compelling chapter in the extraordinary career of one of athletics’ greatest icons.
Kipchoge finished 16th in a time of 2:13:29 in Cape Town, enduring a difficult morning against a strong field and a demanding course. Yet despite the result, the race carried significance far beyond finishing position or stopwatch numbers.
The Kenyan superstar arrived in Cape Town surrounded by global anticipation as supporters from around the world tuned in to witness the beginning of his newest challenge — a worldwide marathon journey designed to further inspire runners across every continent.
From the early stages, the pace was relentless as the lead pack surged through the scenic city streets beneath perfect marathon conditions. Kipchoge initially looked relaxed and controlled, moving comfortably among the contenders before the intensity of the race gradually began to show in the later kilometres.
While the outcome may appear unusual for an athlete whose career has been built on dominance, discipline and record-breaking excellence, marathon running has always remained one of sport’s most unforgiving disciplines. Even legends are tested.
Still, Kipchoge’s presence transformed the Cape Town Marathon into a globally celebrated event. Thousands lined the course hoping to catch a glimpse of the man who famously broke the two-hour marathon barrier during the INEOS 1:59 Challenge — a performance that redefined perceptions of human endurance and long-distance running.
His latest mission — seven marathons on seven continents — adds yet another remarkable dimension to an already historic legacy. At 41, Kipchoge is using the challenge as a platform to inspire people across the world to embrace running, fitness and the limitless possibilities of human potential, further cementing his status as a global ambassador for the sport.
Although Cape Town did not deliver the triumphant opening many expected, the race symbolised something deeper: the beginning of another daring journey from a man who has spent his entire career proving that limits exist only to be challenged.
For many athletes, a 2:13 marathon would represent the performance of a lifetime. For Kipchoge, it simply becomes another moment in a career that has already changed the sport forever.
And as his seven-continent adventure now moves forward, the world will continue watching — not only for victories, but for the enduring spirit of a champion who keeps pushing beyond the imaginable.
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Eliud Kipchoge, the marathon icon and global ambassador of distance running, has officially launched a new app — Kotcha Run — designed to share his legendary training methods with runners everywhere.
Developed in partnership with the NN Running Team, the app provides athletes of all levels with access to the very strategies, tools, and insights that have powered Kipchoge’s record-breaking career and two Olympic gold medals.
“People always ask me about my secret. Today, I’m offering a way to share it,” Kipchoge explained.
Through Kotcha Run, users can follow customized training programs, explore practical tips, and gain daily motivation directly inspired by the world’s greatest marathoner. Whether you’re preparing for your first 5K or your next marathon, the app helps runners apply Kipchoge’s disciplined yet philosophical approach — centered on patience, consistency, and belief.
Runners can now pre-register on the App Store to be among the first to experience it.
With this launch, Eliud Kipchoge once again proves his commitment to democratizing elite training, helping every runner — from beginner to professional — discover their own “No Human Is Limited” potential.
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