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Adidas reveals 2023 Boston Marathon jacket
Made from 70 per cent recycled materials, this is the most sustainable Boston Marathon jacket to date.
With the 2023 Boston Marathon just over two months away, Adidas revealed this year’s race Celebration Jacket design on Wednesday. For the 2023 design, Adidas focused on sustainability, and each jacket is made from 70 per cent recycled materials. This year will mark the 127th running of the Boston Marathon, and the race is set for April 17. The Celebration Jacket will be available as of Feb. 15.
Adidas has been the official manufacturer and distributor of Boston Marathon apparel for more than 30 years, and the company is constantly working to bring new and innovative ideas to the Celebration Jacket and other race clothing. In recent years, sustainability has been a key factor for the design teams at Adidas, and this year is no different.
“As we developed this year’s iteration, we prioritized sustainable design, all while maintaining the high-performance quality adidas is known for,” said Jennifer Thomas, Adidas’s vice president of global sports marketing. “We’re proud to provide best-in-class sustainable running apparel that supports and empowers our athletes in making their dreams come true: chasing records and personal bests while participating in the Boston Marathon.”
The 2023 jacket is made in part from Parley Ocean Plastic, an original Adidas creation that the company says is “re-imagined plastic waste intercepted on remote islands, beaches, coastal communities and shorelines to prevent it from polluting [the oceans].”
The Adidas team also notes that the jackets colours are intentional, with the “natural tones inspired by sand and stones as a twist on the traditional blue and yellow colors of the Boston Marathon.” In addition to the celebration jacket, Adidas will provide the race’s 10,000-plus volunteers with different jackets, along with official Boston Marathon participant shirts for the more than 30,000 racers.
The 2023 Boston Marathon celebration jacket will retail for US$120.
(02/10/2023) Views: 1,132 ⚡AMPby Running Magazine
Boston Marathon
Among the nation’s oldest athletic clubs, the B.A.A. was established in 1887, and, in 1896, more than half of the U.S. Olympic Team at the first modern games was composed of B.A.A. club members. The Olympic Games provided the inspiration for the first Boston Marathon, which culminated the B.A.A. Games on April 19, 1897. John J. McDermott emerged from a...
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