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Boston Marathon's logo refresh leaves some unhappy

Back in 1890, the Boston Athletic Association chose the mythical unicorn to be its symbol. Later named Spike, that unicorn saw several redesigns in the ensuing century, before eventually finding its way to prominent placement on the Boston Marathon medal. For years, Spike faced leftward, its horn jutting into the banner type of Boston Athletic Association (B.A.A.). Then in early June, Spike changed course.

The B.A.A. unveiled a new logo for the Boston Marathon, and people are not happy about it.

On its face, the redesign is small: Spike’s orientation is flipped, and he’s made a bit more menacing. The marathon logo, along with the new Spike, sports a fresh Bank of America sponsorship tag. Despite the small tweaks, the community response has been staggering: a recent Boston.com reader poll found 55% not liking the new logo, compared to just 14% loving it and 32% expressing indifference. 

Why the backlash? The B.A.A. proves just how hard it is to stay fresh (and funded) while maintaining a sprawling, legacy-minded audience. Change, for some proud marathoners, is hard. 

SMALL CHANGES, BIG REACTIONS

The most obvious change in Spike’s design is his orientation. Where the unicorn mascot used to look left, now he looks right. The B.A.A. calls this looking “forward,” pointing towards the miles ahead. 

“We are looking forward, looking towards the future of the Boston Marathon, looking towards the future of running in general,” says Scott Stover, chief marketing officer at B.A.A. “Turning Spike around seemed natural as we were entering this next era.” 

More controversial is Spike’s “athletic jawline,” which curves into the chin where it previously ran smooth. It creates the brief illusion of muscles—which the B.A.A. says represents the “athletic and gritty nature of Boston.” Coupled with a more “determined eye,” the unicorn may just be a fiercer version of his former self. Alex Cyr, a sports journalist covering marathons, finds this change laughable.

“The unicorn looks like it went from Pony[ta] to Rapidash,” Cyr says, referencing the Pokemon evolution. “You just see a unicorn that’s gotten a lot meaner.” 

Stover contests the claim that Spike has gotten meaner, instead noting that they instituted these design changes to make Spike “serious and intentional.” 

THE QUESTION OF CORPORATE BRANDING

Alongside the redesigned Spike, the new Boston Marathon logo also features a stamp of corporate marketing: the big “Bank of America” subtext, as well as the bank’s logo. While the fiercer appearance has some runners confused, the corporate branding has incited more anger. 

Back in 1890, the Boston Athletic Association chose the mythical unicorn to be its symbol. Later named Spike, that unicorn saw several redesigns in the ensuing century, before eventually finding its way to prominent placement on the Boston Marathon medal. For years, Spike faced leftward, its horn jutting into the banner type of Boston Athletic Association (B.A.A.). Then in early June, Spike changed course.

The B.A.A. unveiled a new logo for the Boston Marathon, and people are not happy about it.

On its face, the redesign is small: Spike’s orientation is flipped, and he’s made a bit more menacing. The marathon logo, along with the new Spike, sports a fresh Bank of America sponsorship tag. Despite the small tweaks, the community response has been staggering: a recent Boston.com reader poll found 55% not liking the new logo, compared to just 14% loving it and 32% expressing indifference. 

Why the backlash? The B.A.A. proves just how hard it is to stay fresh (and funded) while maintaining a sprawling, legacy-minded audience. Change, for some proud marathoners, is hard. 

Alongside the redesigned Spike, the new Boston Marathon logo also features a stamp of corporate marketing: the big “Bank of America” subtext, as well as the bank’s logo. While the fiercer appearance has some runners confused, the corporate branding has incited more anger. 

Just look at the Instagram comments under the announcement: “The big difference is adding Bank of America to the logo which clearly no one likes,” comments one marathoner. “Makes me less likely to bank with BoA,” comments another. Clearly, there is some ire for this emblazoned corporate sponsorship. 

“Bank of America is invested in helping us continue to make the Boston Marathon and all of our events greater and greater every year,” Stover says. “So we’re proud of that partnership, and it is also very standard in sports marketing for brands to be included.”

This isn’t the first time the B.A.A. found themselves in hot water for the Bank of America branding. Back in April, the Boston Marathon debuted a new medal, featuring the bank’s logo on each and every medallion. The criticism was immediate. 

Cyr was in Boston for the new medal’s premiere, and notes that there were “a few complaints.” He chalks this up to the race’s legacy: “[When] a race that’s been around for a long time, comes out with a rebrand, it is met with a bit of resistance by the traditionalists.”

The challenge that comes with rebranding an institution as beloved as the Boston Marathon is. balancing pride with progress. Marathoners complain of Spike’s fiercer look not because of any apparent flaw, but because they’ll have outdated tattoos. They complain of the Bank of America-themed logo not because they want to run the B.A.A. dry, but because they want to keep it pure. Eventually, the redesigned logo will become a piece of the Boston Marathon’s legacy; until then, the B.A.A. might have to endure some angry comments.

(07/01/2024) Views: 1,736 ⚡AMP
by henry Chandonnet
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Boston Marathon

Boston Marathon

Among the nation’s oldest athletic clubs, the B.A.A. was established in 1887, and, in 1896, more than half of the U.S. Olympic Team at the first modern games was composed of B.A.A. club members. The Olympic Games provided the inspiration for the first Boston Marathon, which culminated the B.A.A. Games on April 19, 1897. John J. McDermott emerged from a...

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Jakob Ingebrigtsen Caps Comeback Season With Hometown Victory in Sandnes

Jakob Ingebrigtsen brought his remarkable 2026 season to a fitting close on home soil, winning the men’s street 1500m at the inaugural Runfest Norway in Sandnes on Friday.

Competing in front of an enthusiastic hometown crowd, the Olympic and world champion took control of the race from the early stages and maintained his authority through the finish, stopping the clock at 3:40.7.

Andreas Fjeld Halvorsen followed in second in 3:43.3, while Sigurd Tveit completed the podium in 3:47.8.

The unusual street race added another dimension to the occasion, with 273 runners taking part on the same road and sharing the course with one of Norway’s most accomplished distance runners. For the recreational participants, it offered a rare opportunity to compete alongside Ingebrigtsen in an event that brought elite athletics and mass participation together.

The victory also provided a fitting final chapter to a season that began with significant uncertainty for Ingebrigtsen. After undergoing major Achilles surgery in February, the Norwegian was forced to miss a substantial portion of the summer campaign as he worked his way back to full fitness.

His return, however, quickly developed into another championship-winning chapter. In Birmingham, Ingebrigtsen captured European 5,000m gold before adding another major title at the inaugural World Athletics Ultimate Championship in Budapest, where he won the 5,000m.

Those performances transformed what could have been a disrupted season into another year defined by championship success and a determined return to the highest level.

Now, with the Sandnes victory added to his 2026 record, Ingebrigtsen closes the year exactly where it began in spirit — overcoming adversity, rebuilding his form and once again competing at the front.

From Achilles surgery in February to major championship victories and finally a 1500m win before his hometown crowd, the Norwegian has given his 2026 season a memorable final scene.

(10/03/2026) Views: 13 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Masai Russell Announces Engagement to Longtime Partner Robbie Springfield

Olympic 100m hurdles champion Masai Russell has announced her engagement to longtime partner Robert “Robbie” Springfield, adding a major personal milestone to the remarkable journey of one of America’s leading track and field stars.

Russell shared the news with her followers, revealing that Springfield had proposed and that she had accepted. Reflecting on their relationship, the Olympic champion described him as her best friend and expressed her excitement about spending the rest of her life with him.

The couple’s relationship dates back to their college years at the University of Kentucky, where both were student-athletes and competed in track and field. Russell established herself as a standout hurdler, while Springfield competed in the long jump, giving them a shared understanding of the demands, sacrifices and pressures that come with pursuing success in athletics.

Springfield has since transitioned from competition into coaching. A former collegiate long jumper, he is now part of the coaching staff at Morehead State University, where he works with the programme’s sprinters and jumpers.

Their relationship has developed alongside Russell’s rise to the top of the sport. The defining moment of her career came at the Paris 2024 Olympic Games, where she captured gold in the women’s 100m hurdles, securing her place among the sport’s Olympic champions.

Away from competition, Springfield has remained a familiar part of Russell’s journey, sharing in the demanding periods of training and competition that accompanied her pursuit of Olympic success. Their connection has consequently grown from a college athletics relationship into a long-term partnership.

The engagement now marks another significant chapter for Russell, this time away from the track. After reaching the pinnacle of her sporting career in Paris, the 100m hurdles champion is beginning a new phase of her personal life alongside a partner who has been part of her journey since their university days.

From competing on the same collegiate stage to building a future together, Russell and Springfield’s story has evolved alongside two careers shaped by track and field. The Olympic champion will now balance this new personal chapter with her continuing ambitions in athletics

(10/03/2026) Views: 33 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Amsterdam Marathon Women’s Field Set for High-Class Showdown as Four Ethiopians Target 2:20 Barrier

The women’s race at the 2026 TCS Amsterdam Marathon is shaping up to be one of the most competitive editions in recent years, with a deep international field set to take on the fast Dutch course on Sunday, October 18.

At the centre of the contest will be four Ethiopian athletes who have already broken the 2:20 barrier, creating the prospect of a fascinating battle for victory and a possible assault on the course record of 2:16:52.

Defending champion Aynalem Desta will return to Amsterdam looking to retain her title after producing the biggest performance of her career at last year’s 50th edition. Desta won in a personal best of 2:17:37, establishing herself among the leading marathoners in the field and setting the benchmark for this year’s contenders.

Standing in her way will be fellow Ethiopian Meseret Belete Tola, a former Amsterdam champion who knows exactly what it takes to succeed on the course. Belete Tola captured the 2023 edition in 2:18:21, and her return adds another layer of experience and proven quality to an already formidable lineup.

The field also includes Mestawut Fikir Truneh, who arrives with an impressive marathon pedigree. Truneh finished runner-up at the 2024 Berlin Marathon in 2:18:48, demonstrating her ability to compete at the highest level on one of the world's major marathon stages.

Completing the quartet of sub-2:20 Ethiopians is Buze Diriba, whose personal best of 2:19:34 places her firmly among the leading contenders. With four athletes possessing credentials below 2:20, the race is likely to develop into a tightly contested battle from the opening kilometres.

The depth extends well beyond the leading quartet. Desi Jisa Mokonin, representing Bahrain, Yeshi Kalayu Chekole of Ethiopia and Nazret Weldu Gebrehiwet of Eritrea have all established themselves as serious marathon competitors with performances approaching the 2:20 mark.

Another major name to watch is Abeba Aregawi, the former 1500m world champion representing Sweden. Aregawi has successfully transferred her talents to the marathon and made headlines earlier this year by setting a Swedish national record of 2:23:12 on her debut. Her presence adds another intriguing dimension to an already high-quality field.

Amsterdam’s marathon course has consistently provided an opportunity for elite athletes to produce fast times, and this year’s women’s lineup has the depth to turn the race into a genuine test of both championship racing and outright speed.

With four athletes already inside 2:20, two former Amsterdam champions returning to the start line and several other accomplished marathoners ready to challenge them, the battle is expected to remain open deep into the race.

The ultimate target will be the Amsterdam women’s course record of 2:16:52. Whether the leading contenders can threaten that mark remains to be seen, but the quality assembled for October 18 ensures that the record will be firmly in the spotlight when the race reaches its spectacular finish inside the Olympic Stadium.

(10/03/2026) Views: 53 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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TCS Amsterdam Marathon

TCS Amsterdam Marathon

Do you want to enjoy Amsterdam in October and all that the city has to offer you? Want to feel a real athlete and start and finish in the historic Olympic stadium? Or run across the widely discussed passage under the beautiful National Museum? Then come to Amsterdam for the annual TCS Amsterdam Marathon in October! The TCS Amsterdam Marathon...

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Rodrigue Kwizera Leads Stellar Valencia Half Marathon Field as Ebenyo, Yimer and Matata Prepare for a Fierce Battle

The 2026 Valencia Half Marathon is shaping up to be a thrilling contest of speed, endurance and tactical brilliance, with some of the world’s finest road runners set to converge in Spain on October 25.

Kenya’s Daniel Ebenyo and Alex Matata will be among the leading contenders, facing a formidable Ethiopian challenge spearheaded by Jemal Yimer and Tadese Worku. The field also features Rodrigue Kwizera, who boasts the fastest personal best among the leading entrants at 58:16.

Ebenyo arrives with a personal best of 59:04, placing him firmly among the athletes capable of sustaining a demanding pace over the 21.1-kilometre distance. Matata, who owns a 59:11 best, adds further Kenyan strength, while Andrea Kiptoo brings another sub-60-minute credential to the race.

Yimer has already established himself as one of the fastest athletes in the field with a 58:33 personal best, while Worku has clocked 58:35. Kenya’s Owen Korir, with a best of 58:58, further underlines the remarkable depth of the men's lineup.

Valencia Half Marathon 2026 Entries

1. Rodrigue Kwizera (Spain) — 58:16

2. Jemal Yimer (Ethiopia) — 58:33

3. Tadese Worku (Ethiopia) — 58:35

4. Owen Korir (Kenya) — 58:58

5. Daniel Ebenyo (Kenya) — 59:04

6. Alex Matata (Kenya) — 59:11

7. Andrea Kiptoo (Kenya) — 59:11

8. Thierry Ndikumwenayo (Spain) — 59:42

9. Said Mechaal (Spain) — 1:00:24

10. Adel Mechaal (Spain) — 1:02:30

Kwizera, who finished second in Valencia last year, leads the field on paper and will be seeking another standout performance on the famously fast Valencia course. With several athletes carrying sub-60-minute credentials, the race has the ingredients for an aggressive battle from the opening kilometres.

Beyond the headline names, the men’s field is deep and highly competitive, bringing together a strong collection of experienced international athletes with proven ability over the half-marathon distance. With so much quality packed into the lineup, the race promises an intriguing battle in which tactics, endurance, positioning and finishing speed could all play a crucial role in determining the eventual champion.

Yet personal bests will count for little once the gun goes off. The title could ultimately be decided by patience, positioning and the ability to respond when the pace begins to rise in the closing stages. Every surge, every tactical move and every second saved could prove decisive on the road to the finish.

With Kenya, Ethiopia and Spain represented by athletes of exceptional quality, Valencia promises a high-octane men's showdown in which the leaders are likely to be separated by only a handful of seconds. The final kilometres could provide the defining moments of a race packed with speed, ambition and anticipation.

On October 25, the question will be simple: who has the strength to command the streets of Valencia and claim the coveted half-marathon crown?

 

(10/02/2026) Views: 127 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Valencia Half Marathon

Valencia Half Marathon

The Trinidad Alfonso Valencia Half Marathon has become one of the top running events in the world. Valencia is one of the fastest half marathon in the world. The race, organized by SD Correcaminos Athletics Club, celebrated its silver anniversary in style with record participation, record crowd numbers, Silver label IAAF accreditation and an atmosphere that you will not find...

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The Duel In The Sun: When Salazar Beat Beardsley By Two Seconds At Boston

April 19, 1982. The Boston Marathon unfolded under unusually warm, sunny conditions, and by the closing stages, the race had become a private battle between two very different American runners: Alberto Salazar, already one of the biggest names in distance running, and Dick Beardsley, the Minnesota runner who had emerged as a serious marathon contender.

For roughly nine miles, from the Newton Hills toward the finish, Beardsley did much of the leading, with Salazar tucked close behind. Neither man could shake the other. They ran deep into Boston locked together, trading surges and refusing to surrender an inch as the crowds along the course grew louder.

Salazar finally made his decisive move with less than a mile remaining. He opened a small gap, but Beardsley refused to disappear. The Minnesota runner chased him through the final streets, closing again as they approached the finish.

Then came the final sprint.

Salazar held his form and reached the finish first in 2:08:52, with Beardsley only two seconds behind in 2:08:54. It was an extraordinary result: both men broke 2:09 in the same Boston Marathon, and both shattered the previous course record.

The race became known as the “Duel in the Sun,” and it remains one of the most celebrated head-to-head battles in Boston Marathon history. Beardsley had not won, but his performance established him as one of America's elite marathoners.

For Salazar, however, victory came at an enormous physical cost. Immediately after crossing the finish line, he collapsed and required emergency treatment, including several litres of intravenous saline. The combination of heat, dehydration and an all-out effort had pushed his body to the limit.

Salazar's marathon career would never again produce quite the same kind of performance. His celebrated 1981 New York City Marathon victory had produced what was initially considered a world record, although the course was later found to be short. His Boston triumph therefore became one of the defining victories of his career.

Beardsley's story would take an even more difficult turn. Injuries disrupted his career, and after returning to the highest level, he suffered a devastating farm accident in 1989. Further accidents, surgeries and severe physical pain followed, eventually leading to a long battle with painkiller addiction.

He eventually overcame that struggle and transformed the darkest chapters of his life into a story of recovery, resilience and redemption.

That is what makes the 1982 Boston Marathon more than a two-second victory.

For one extraordinary afternoon, Salazar and Beardsley produced a marathon duel in which neither man was willing to give way. One crossed the finish line first. The other finished only two seconds behind him.

Two seconds separated them at Boston. Decades later, their legendary duel remains one of the greatest chapters in marathon history.

(10/02/2026) Views: 97 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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