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Golden Payday in London: Sebastian Sawe Turns Marathon Glory Into $330,000 Windfall

Sebastian Sawe delivered a performance of immense class and composure at the 2026 London Marathon, storming to victory in the men’s race and securing one of the richest rewards in road racing. With the winner’s purse, bonuses, and world-record incentives combined, the Kenyan star is set to leave the British capital with an astonishing $330,000.

It was not merely a race win—it was a statement. Sawe conquered one of the strongest marathon fields assembled this season, mastering the pace, pressure, and prestige that define London’s famous streets. From the early miles to the decisive closing stages, he ran with the confidence of a man fully aware that greatness was within reach.

The financial reward only adds another layer to an unforgettable day. Spread across the 26.2-mile journey, Sawe’s earnings equate to roughly $7,857 per mile—a remarkable figure that underlines the scale of elite marathon success at the highest level.

Sebastian Sawe’s magnificent victory could prove just as rewarding financially as it was historically on the road. After delivering a sensational sub-two-hour performance, the Kenyan star is expected to pocket more than Ksh 40 million through a combination of prize money and performance bonuses. The champion’s purse is valued at $55,000, while an additional $150,000 incentive is attached to breaking the 2:02:00 barrier, turning his brilliance into an extraordinary payday.

Should his stunning 1:59:30 also qualify for the world-record reward, a further $125,000 would be added to his total earnings. That would lift the combined package to approximately $330,000 — over Ksh 42 million based on 2026 exchange rates. The figure does not yet account for appearance fees or any course-record bonuses, meaning the final sum could be even greater, although taxes and other standard deductions would still apply.

Yet beyond the prize money lies the deeper significance of the moment. London has long been a theatre where legends are made, and Sawe’s triumph places his name firmly among the newest stars of the distance. To win there requires far more than speed; it demands courage, intelligence, and flawless execution.

For Kenyan athletics, it was another proud chapter in a rich distance-running tradition. For Sawe himself, it may prove the race that elevates him from contender to global marathon force.

One race. One unforgettable victory. One life-changing payday. Sebastian Sawe left London with far more than money—he left with history.

(04/26/2026) Views: 228 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Everything you need to know about Nike’s newly-released plated spikes

Nike has quietly been working on two pairs of spikes that every runner will want to get their hands on – they’re called the Dragonfly and the Air Zoom Victory and were released earlier this summer and have since sold out worldwide. The shoes are lightweight but more padded with the addition of ZoomX foam, the same material first used in the Vaporfly and perfected in subsequent models. 

The Dragonfly is what Mohammed Ahmed wore to break his own Canadian 5,000m record and run one of the fastest times over the distance in history, and what Joshua Cheptegei wore to break the 5,000m world record on Friday. That’s two top-10 5,000m times in the space of one month in this particular pair of shoes. 

How does this compare to Nike’s road shoes?

The Dragonfly shoe seems to be everything that the Vaporfly is on the road. After companies were going more and more minimal for years (with the exception of Hoka) Nike started going maximal. While restrictions will limit how high this spike can go, its softer material and bigger stack height set it apart from the other shoes on the market. 

Before the Dragonfly, spikes had almost no cushioning. Now, with the addition of the full-length plate and a decent amount of ZoomX foam, the shoe will feel plush relative to spikes most middle distance runners are used to. 

While this shoe is more expensive than other spikes on the market, it isn’t shockingly priced. Most runners will spend around C$150 on a pair of good spikes and the Dragonfly sets you back $195 – a price increase but much more affordable than the $330 sticker on the NEXT%. 

Designed for events ranging from the 1,500m to 10,000m, this shoe will be on the feet of many runners through winter 2020 and summer 2021.

The Dragonfly isn’t the only Nike shoe that dropped this summer. The Air Zoom Victory is also built for middle distance running, but this shoe has an air bag and carbon-plate along with ZoomX foam. Slightly more expensive than the Dragonfly (coming in at $230), this shoe can be worn for any event from the 800m through to the 5,000m. 

These shoes are going fast and are currently sold out in almost every size except for men’s 13 and 14. Much like Nike’s road shoes, if runners want to get their hands on these spikes, they’ll need to watch for a re-release date and act quickly. 

(08/18/2020) Views: 2,514 ⚡AMP
by Madeleine Kelly
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A New York Times study finds the Nike Next% and Vaporfly could lead runners to improved odds of a personal best

The New York Times repeated, with a larger sample size, the study of the Nike Vaporfly that they conducted in 2018. Their updated study included the Nike Next% and the findings were surprising. We knew the Vaporfly and Next% were arguably some of the best shoes on the market, but the NYT finds that their current dominance is undeniable.

The New York Times repeated, with a larger sample size, the study of the Nike Vaporfly that they conducted in 2018. Their updated study included the Nike Next% and the findings were surprising. We knew the Vaporfly and Next% were arguably some of the best shoes on the market, but the NYT finds that their current dominance is undeniable.

The study founds that, “The Zoom Vaporfly 4% or ZoomX Vaporfly Next% — ran 4 to 5 percent faster than a runner wearing an average shoe, and 2 to 3 percent faster than runners in the next-fastest popular shoe.” The name four per cent was born out of Nike’s finding that the shoe could make the wearer four per cent more efficient–efficiency translates to less effort at the same pace, which means a runner can go faster. So the claim that the shoe makes a runner faster as opposed to simply more efficient is new.

Another key finding was that men had a 73 per cent chance of running a personal best in the shoes, while women had a 74 per cent chance, “In a race between two marathoners of the same ability, a runner wearing these shoes would have a significant advantage over a competitor not wearing them.” The Times also reports, “In the final months of 2019, about 41 per cent of marathons under three hours were reported to have been run in these shoes (for races in which we have data).”

When someone first comes to running, they find that after the initial agony of getting your legs used to the motion, there’s quick improvement. You’ll run a 5K personal best and then a subsequent PB just weeks (or even days) later. Because you’re new to the sport, the time melts away in the first few races.

But as you progress and become better, it can take months and even years to run a personal best. And for the competitive runner, staying patient is the hardest part. But what if someone told that runner who’d been trying to PB for 14 months, 27 days and 13 hours, that if they spent $330 CAD they had a 73 per cent chance at finally improving? If they have the budget, that’s an appealing statistic.

Two weeks ago Molly Huddle, who has the sixth-fastest marathon time among American women in 2019 (she ran a personal best 2:26:33 at the London Marathon), replied to a tweet by sports journalist Cathal Dennehy about the AlphaFly (Nike’s next step in the carbon-plated game). The shoe was first seen on the feet of marathon world record-holder Eliud Kipchoge, who raced to a 1:59:40 finish in them at the INEOS 1:59 Challenge in Vienna last month. Huddle’s comment: “Kinda nervous as to how this would affect the Olympic Trials over here @usatf.”

It’s not just Huddle who has noticed the effect the shoe (or prototype versions) could have on the US Olympic Marathon Trials. Runners are qualifying for the event at unprecedented rates. With the qualifying window still open for another five weeks, entries are already nearing the thousands.

It’s important to note that the qualifying standard for the trials did get two minutes easier (2:43 in 2016 to 2:45 in 2020). But does two minutes warrant a potentially doubled field size or are technological advantages, like the Nike shoes, the reason for the jump? The New York Times’ finding would suggest the latter.

(12/13/2019) Views: 19,787 ⚡AMP
by Madeleine Kelly
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