Running News Daily

Moroccan steeplechase legend Soufiane El Bakkali has officially begun a fresh chapter in his illustrious career after signing with On Running, marking a significant sponsorship change for one of athletics’ most dominant champions. The move brings together a proven winner and a fast-rising performance brand, united by a shared vision for the future.

A two-time Olympic champion and multiple world champion, El Bakkali has long been the benchmark in the men’s 3000m steeplechase. His ability to deliver on the biggest stages has defined an era, from Olympic triumphs in Tokyo 2020 and Paris 2024 to world titles in Eugene 2022 and Budapest 2023. Now, with On Running at his side, the Moroccan star is focused on sustaining that dominance and reaching even greater heights.

Explaining his decision, El Bakkali pointed to the long-term ambition behind the partnership, saying he was drawn to On by the clarity of their project and shared goals. Confident in the path ahead, he expressed his desire to keep shining and to achieve even more in the years to come.

El Bakkali’s success is built on consistency as much as brilliance. He reached world number one in 2023, set a personal best of 7:56.68 in the steeplechase in Rabat, and has shown his range with a 12:55.49 5000m performance in Paris. Alongside his Olympic and world medals, his Diamond League title in 2022 further underlined his authority in the event.

More than just a change of footwear, the partnership with On Running represents momentum—an alignment of innovation, ambition, and championship mentality. As El Bakkali continues to carry the Moroccan flag with pride, this new alliance signals that the king of the steeplechase is not done writing history.