Running News Daily

Why Tracksmith, an apparel brand immersed in the culture and heritage of running, started making shoes 

Several times every month, Matt Taylor can be spotted wearing a well-worn gray cotton T-shirt on his daily morning runs in suburban Boston.

The “Tracksmith” lettering across the front has faded after an estimated 1,000 miles of running and more than a 100 cycles through the wash, but the original Grayboy brand produced at Tracksmith’s inception, in 2014, has otherwise held up pretty well.

To Taylor, the 45-year-old co-founder, CEO, and primary visionary for the venture capital-backed upstart, it’s a personal reminder and validation of the quality Tracksmith strives for in everything it makes, but also tied to the durable functionality necessary for the authentic daily training of a committed runner. It hearkens back to the previous generations of runners who toiled in the daily grind, another key element of Tracksmith’s vibe.

“We want to make high-quality products with the best raw materials, but we think about value, not price,” Taylor says. “If we can create a product that has a lot of value because of those things—durability, some performance characteristics, even something that aesthetically that looks and feels a lot better than anything else in the market—that’s where we put our focus.”

After eight years of making a name for itself in the apparel business, Tracksmith is making new waves at the start of 2023 with the launch of its first shoe, the Eliot Runner. It’s a retro-inspired, everyday training model with a modern Pebax midsole and insole that embodies the look and quality craftsmanship the brand has become known for, while also celebrating the culture of the sport.

The Eliot Runner is designed to be a performance-oriented training workhorse that’s capable of long runs, up-tempo workouts, recovery runs, and, well, just about any kind of running except for racing. And true to the brand’s running lifestyle aesthetic, it also looks nice with jeans.

The new shoe, like a lot of Tracksmith’s running apparel, ranks at the higher end of the price range for training models, but that’s directly related to the high-quality products it strives to produce, Taylor says. Tracksmith is focused on style, quality, and running culture. Those three tenets are baked into everything it produces—its apparel line, its thoughtful storytelling content, and now, its training shoe—by way of premium materials and a distinctive design aesthetic rooted in the heritage of the sport.

“It’s about being uncompromising on performance, but bringing more of a refined look to it, too,” says Tracksmith brand president Ryan Eckel, who previously worked alongside Taylor when both held marketing roles at Puma more than a decade ago. “When the company launched with apparel, it was able to rethink the aesthetic of what traditionally would look like for running, and we’ve tried to take that approach to footwear as well.”

When Tracksmith burst onto the scene as a premium running apparel brand in 2014, it didn’t intend to be a disruptor, but it quickly caught the attention of the marketplace with its retro vibe. It comes across as proud of its small but growing indie status, while relentlessly waving the flag of the “running class,” non-professional yet competitive runners dedicated to the pursuit of personal excellence.

At the time, the running apparel market was dominated by running shoe companies and outdoor brands focused primarily on making brightly colored nylon and spandex clothes in the midrange price point.

Tracksmith’s rise, along with Oiselle, Ciele, and Rabbit at about the same time, opened the floodgates for a wave of upstart apparel brands blending style and performance, including Roark, Saysky, Bandit Running, Satisfy, and Territory Run Co.

“Running apparel was not very inspired back then,” says Taylor, himself a former collegiate steeplechase runner. “All the resources were going into footwear, creating an opportunity to come out with product that was higher quality, with a different style and aesthetic to it, that was built from the subculture of running. That was a really powerful way to launch the brand, and it also created some reactions from people who were not sure what to make of it.”

In its early years, Tracksmith’s disruption was met with some resistance by an aging adult running population dominated by Baby Boomers and Gen Xers, but it found a connection with Millennials and Gen Z’ers who were interested in a different look and deeper meaning in their identity to running. Tracksmith has served that up continually with authentic, multi-platform storytelling.

Although runners have known Tracksmith as an apparel company, they’ve also been able to immerse in the brand’s social media posts, TV commercials, printed catalogs, and Meter magazine, all providing an immersive look into the sport. Prior to working at Puma, Taylor was an independent filmmaker who produced a series called “Chasing Tradition” about college cross country programs and athletes in pursuit of U.S. Olympic Trials qualifying times.

With Taylor’s leadership, Tracksmith has made it a point to create marketing campaigns based on real athletes doing real workouts, as opposed to having super fit models pose or do camera run-bys as most other brands do. During the 2021 U.S. Olympic Trials track championships, Tracksmith aired several TV spots during the NBC broadcast that included raw footage of amateur runners doing a workout of 400 repeats on the track. These more avant garde commercials, narrated by author and amateur runner Malcolm Gladwell, earned rave reviews from running fans for their authenticity and also because they weren’t blatantly hawking Tracksmith products.

Tracksmith also recently produced a mesmerizing long-form video called “Church of the Long Run,” in which director Emily Maye orchestrated a crew and a sophisticated camera rig mounted on a truck to film runner Sam Roecker as she did a solitary 14-mile, 80-minute run on a snow-covered road in the foothills near Rollinsville, Colorado.

“Matt has really been ahead of his time with that type of storytelling,” says running coach Mario Fraioli, creator of “The Morning Shakeout” podcast and newsletter. “He was doing that before his experience at Puma, and his experience at Puma clearly helped put him in the position to launch Tracksmith. But if you look at the storytelling that the brand does, that’s been there since day one, and that’s all Matt Taylor. It’s been very intentional on his part. He saw an opportunity that, from a brand perspective, those types of stories weren’t being told.”

Inherent to the Tracksmith’s DNA is the celebration of the daily grind, the long-term training journey toward big goals, and the community and culture built around the shared suffering it fosters. It doesn’t sponsor top-tier elites like Nike, New Balance, and Hoka, but instead embraces the amateur spirit of passionate athletes who are otherwise unsponsored but are fervently committed to training. For example, Tracksmith’s community manager, Lou Serafini, broke four minutes in the mile as an unsupported runner and lowered his marathon PR to 2:14, after starting with the company in 2017. (He eventually signed a pro contract with Puma.)

A few years ago, Tracksmith began informally supporting amateur athletes who were close to the U.S. Olympic Trials qualifying standards in the marathon and long-distance events on the track. That led to a more formal Amateur Support Program (ASP) that provided racing kits and training gear to 130 athletes who competed in the 2020 U.S. Olympic Trials Marathon in Atlanta. The program expanded to support dozens of athletes in every discipline at the Track and Field Trials in Eugene, Oregon, in 2021, and has continued to evolve into 2023.

This year, athletes from both the U.S. and U.K. can apply to be part of the program that will provide them four quarterly stipends of $250 along with a racing kit, warmups, and Tracksmith Eliot Runner shoes, as well as virtual coaching and support through Zoom-based seminars.

That goes a long way in supporting hard-working athletes on the cusp, says Carmen Graves, a Denver-based runner in her second year with the ASP. “It’s pretty wild to see the sea of Tracksmith jerseys at the U.S. championships and Olympic Trials,” says Graves, who was seventh in the 3,000-meter steeplechase at last year’s U.S. outdoor track championships. “Tracksmith definitely stepped up to fill that gap between unsponsored and under-sponsored athletes. Just giving us something to help is sometimes enough to get to the next level, and I think that’s really important.”

Mostly, the program helps athletes sustain their careers with the chance to chase their dreams, but for several runners it has led to compete at the highest levels of the sport. For example, Keira D’Amato was 12th at the U.S. Olympic Trials Marathon while racing in Tracksmith gear, which she leveraged into an eventual Nike sponsorship that led to her breaking the American record last year at the Houston Marathon. Similarly, 3,000-meter steeplechase athlete Mason Ferlic competed unsponsored in Tracksmith gear on the track and earned a spot on the U.S. team that competed in the Tokyo Olympics.

“We know as runners, there are no shortcuts to anywhere worth going, but I think a lot of brands—and they would never say this explicitly—take a lot of shortcuts in how they do things, whether it’s with the products they’re making or marketing campaigns,” Fraioli says. “With Tracksmith, from the beginning, they have really prioritized authenticity and quality over quantity. They’ve never sacrificed the quality of their offerings, whether its products, events, experiences, in order to go big and appeal to a mass market. I think that was a major differentiating point, and I think that resonated with their customers and the people who feel most connected to their brand.”

Although Taylor is nearly 10 years into his role at Tracksmith, he says footwear has been on the brand’s roadmap since it set out to be a full-fledged running brand. It was always just a matter of timing and when the company would have the resources, internal team, and the bandwidth to properly develop a shoe coherent with its image and likeness, he says.

“We’re pretty particular in how we bring things to market,” Taylor says. “We wanted to make sure it was the best version of what we could achieve. To be honest, it took a little bit longer than expected. I think entrepreneurs are eternal optimists, and in my original pitch deck, I thought we’d get to footwear in year three, and we’re doing it in year eight. As we continue to execute our vision of being a global lifestyle running brand, footwear will play prominently into that strategy.”

When Tracksmith started its initial foray into the shoe business, internally, more than five years ago, the first modern marathon super shoes hadn’t even been released yet. But as soon as Nike unveiled its original models with carbon-fiber propulsion plates embedded in their midsoles in 2017, it signaled a massive shift in the industry that had every big running shoe brand consumed by the racing shoe category.

And while every brand eventually did launch their own versions of modern racing shoes, it created a hole in the training shoe category of the market. As Tracksmith worked behind the scenes on developing its new shoe, several other small brands entered the market, too, including Atreyu, Speedland, Norda, Nobull and Vimazi, while also giving rise to “athleisure” brands like AllBirds.

What sets Tracksmith’s approach to shoes apart, says product line manager product line manager Brent James, is that its focus has been more about serving the needs of dedicated runners and less about the actual products. In other words, it got into footwear on its own terms and timeline without concern for wholesale sales pressures about timing, pricing, and quantities.

“Being authentic to running and runners, it’s not always about those glamor race moments when you’re achieving PRs or winning races,” James says. “We know running is really about the work, and that’s really communicated through the imagery we share and the blood, sweat, and tears we represent through each launch. Delivering a shoe that is along for that ride and helping you through that, and equipping you for that work, is what we set out to do first.”

Launching a footwear line, even if it’s just one shoe, is no small task. In addition to gaining a company-wide competency of the footwear business and ramping up with new team members, Tracksmith also required developing new manufacturing partners and creating a distribution plan that doesn’t, at least at the outset, include running specialty stores. Most of Tracksmith’s apparel has been sold directly through its website, its original Boston retail store, and pop-up stores managed in New York and London.

Initially, the Eliot Runner will only be available through a similar network, although the brand’s presence in New York and London has evolved into exquisitely crafted retail shops with the same boutique atmosphere as its Boston location. Additional pop-up stores might become part of the brand’s marketing strategy, as well as wholesale distribution avenues.

Taylor and Eckel expect footwear to become a large part of Tracksmith’s business going forward, but not overnight. While the brand has a lot of ideas about potential future models, for the moment, there’s nothing else in the development channel. The brand will focus on pushing the Eliot Runner into the marketplace this spring and summer, while evaluating the feedback it gets from its unique distribution model.

“We want to be competitive with those brands within the mindshare of the consumers, for sure,” Eckel says. “Whether that’s at a literal shoe wall at a specialty store or somewhere else. We’re confident in our abilities to make product that is as good or better than other brands out there. So yeah, we certainly think we can compete with those brands over the long-term.”

Ethiopia’s Fotyеn Tesfay Haylu delivered one of the most remarkable women’s half-marathon performances ever seen on American soil on Sunday, powering to a commanding victory at the 2026 Buenos Aires Half Marathon in Argentina in 1:03:57.

Running with exceptional confidence and strength, Tesfay took control of the race and produced a superb solo performance to rewrite the event record. Her breathtaking run also carried historic significance, as she became the first woman to break the 64-minute barrier for the half marathon in the Americas, producing what is being celebrated as the fastest women’s half-marathon performance ever recorded on the continent.

The Ethiopian star was in a class of her own, crossing the finish line more than a minute clear of Turkey’s Nevin Can, who finished second in 1:05:06. Another Turkish athlete, Selin Can, completed the podium in third place with 1:05:11, as the leading trio all produced strong performances on the fast streets of Buenos Aires.

Kenya also featured prominently in the top positions, with Irene Jepchumba Kimais taking fourth in 1:06:04, followed by Sheila Chepkirui in fifth with 1:06:13. Magaret Akidor Ngathike finished sixth in 1:06:46, while fellow Kenyan Deborah Samum claimed seventh place in 1:08:32.

Brazil’s Nubia de Oliveira Silva was eighth in 1:11:13, while Argentina’s Sofia Luna and Dahyana Juarez rounded out the top 10 with times of 1:11:21 and 1:11:28, respectively.

Top 10 Women – 2026 Buenos Aires Half Marathon

1. Fotyеn Tesfay Haylu (Ethiopia) – 1:03:57

2. Nevin Can (Turkey) – 1:05:06

3. Selin Can (Turkey) – 1:05:11

4. Irene Jepchumba Kimais (Kenya) – 1:06:04

5. Sheila Chepkirui (Kenya) – 1:06:13

6. Magaret Akidor Ngathike (Kenya) – 1:06:46

7. Deborah Samum (Kenya) – 1:08:32

8. Nubia de Oliveira Silva (Brazil) – 1:11:13

9. Sofia Luna (Argentina) – 1:11:21

10. Dahyana Juarez (Argentina) – 1:11:28

For Tesfay, it was far more than a race victory. Her 1:03:57 performance was a statement of extraordinary quality, combining speed, endurance and remarkable solo running to produce a landmark result in Buenos Aires. In a race that will be remembered for years to come, the Ethiopian did not simply win—she redefined what was thought possible for women’s half-marathon running in the Americas.

Ethiopia’s Yomif Kejelcha produced one of the most extraordinary performances in road racing history on the streets of Buenos Aires, Argentina, reclaiming the half marathon world record with a sensational 56:51 performance at the 2026 Buenos Aires Half Marathon.

The former world record-holder delivered a breathtaking exhibition of speed and endurance to take 29 seconds off the previous pending mark of 57:20, set by Uganda’s Jacob Kiplimo and takes a huge chunk from his own former official world record. Kejelcha's new performance is pending the standard ratification procedures, but if officially ratified, it will return the world record to the Ethiopian star and mark another remarkable chapter in the evolution of the event. 

Kejelcha's achievement is particularly significant because the 57-minute barrier had already been broken before. Jacob Kiplimo had previously run under 57 minutes, clocking 56:42 that was not ratified demonstrating that the once-unthinkable barrier was possible. Kejelcha, however, has become the second man to run under 57-minute barrier who now returns to the top of the all-time rankings with another historic performance in Buenos Aires.

The Ethiopian's race was remarkable not only for the final time but also for the way he built his performance. He covered the opening five kilometres in 13:44 before reaching 10km in 27:18. Rather than slowing, Kejelcha accelerated through the middle stages, passing 15km in 40:39 and 20km in 54:02 as he continued to push the limits of elite road racing.

By the time he reached the finish line, Kejelcha had completed the race at an extraordinary average pace of approximately 2:42 per kilometre, producing one of the most astonishing sustained efforts ever witnessed in distance running. His stunning run sent a powerful message to the athletics world and further strengthened his status as one of the most formidable distance runners of his generation.

Behind the record-breaking champion, Ethiopia completed a dominant clean sweep of the men's podium. Tadese Worku Gebresilase claimed second place in 59:18, while Bereket Nega Batebo secured third in 1:00:17, giving Ethiopia a memorable one-two-three finish in the Argentine capital.

Kenya’s Jonathan Kipkoech Kamosong finished fourth in 1:00:20, followed by compatriot Simon Maywa in fifth with 1:00:55. Argentina’s Ignacio Erario gave the home supporters plenty to celebrate with an impressive sixth-place finish in 1:00:57, breaking the one-hour barrier in front of an enthusiastic local crowd.

Dillon Kipyeko of Kenya finished seventh in 1:01:07, with Robert Kiprop Koech eighth in 1:02:01. Mexico’s Julio Ortiz Ponce took ninth place in 1:03:17, while Colombia’s Jimmy Gómez completed the top 10 in 1:03:34.

The Buenos Aires Half Marathon will now take its place in the history books as the scene of a truly extraordinary breakthrough. For Kejelcha, this was more than just another victory. It was a spectacular return to the top, reclaiming a world record he had previously held and once again rewriting the limits of the half marathon.

The 56:51 performance remains pending ratification, but Yomif Kejelcha's run has already delivered one of the defining moments in the history of road racing.

Kenya delivered another commanding display of distance-running excellence at the Antrim Coast Half Marathon, with Isaia Lasoi leading a memorable Kenyan clean sweep of the men's podium in a race packed with world-class performances.

Lasoi emerged victorious after a thrilling battle at the front, crossing the finish line in a superb 58:26 setting a new course record. His winning performance underlined his strength and speed over the half-marathon distance, but he was made to work all the way by fellow Kenyan Daniel Mateiko, who finished just three seconds behind in 58:29 after an electrifying duel for the title.

The contest between the two leaders produced one of the standout moments of the race, with both athletes pushing deep into elite territory as they fought for victory. In the end, Lasoi found just enough to secure the win, while Mateiko's narrow defeat highlighted the remarkable depth and quality of Kenya's leading distance runners.

Vincent Kipkorir completed the Kenyan sweep, taking third place in 1:00:38 to ensure that all three places on the podium belonged to Kenyan athletes. Samwel Chebolei added further Kenyan strength to the results, finishing fourth in 1:01:01, while Amos Langat was also among the leading finishers.

The international field featured several prominent names. Australia's Jimmy Whelan produced a strong run, while Ethiopia's Yismaw Dillu featured among the front group. American marathon star Galen Rupp also delivered a notable performance, clocking 1:01:29 in another competitive outing for the experienced distance runner. Former world-class track and road athlete Edward Cheserek was also among the top finishers.

Lasoi's 58:26 victory, however, was the defining performance of the day. Together with Mateiko and Kipkorir, he gave Kenya a perfect podium and another emphatic reminder of the country's extraordinary strength in elite road running.

The Antrim Coast Half Marathon once again provided a fast, competitive stage for some of the world's finest distance runners, but when the decisive moments arrived, it was Kenya that owned the podium.

One of the most iconic milestones in the history of ultramarathon running is drawing closer, with entries for the historic 100th edition of the Comrades Marathon set to open on Tuesday, 25 August 2026.

The Comrades Marathon Association has officially announced a detailed entry process for the 2027 race, which will unfold in three stages and give runners around the world the opportunity to secure their place in what promises to be one of the most significant editions ever held of The Ultimate Human Race.

The announcement followed the official launch of the 2027 Comrades Marathon on Wednesday, 19 August, when the centenary campaign, “The Greatest Story Ever Run,” was unveiled alongside a special logo created exclusively for the landmark 100th edition.

The launch also revealed several major highlights for the Centenary Race. The historic event will take place on Sunday, 13 June 2027, and will be a Down Run, with 28,000 places available. The entry process will include a ballot, while the race will offer a record R8.919 million in prize money. Organisers have also set an ambitious goal of raising R10 million for the Amabeadibeadi charities, adding an important charitable dimension to the centenary celebrations. One of the defining moments of the launch was the unveiling of the special Centenary mark, created to commemorate this extraordinary milestone in the history of the race.

The entry process begins on 25 August at 10:00 a.m. SAST, when entries open for Green Number runners, Yellow Number runners and Amabeadibeadi charity entrants.

The next phase follows on 2 September at 10:00 a.m. SAST, when entries open for Comrades Marathon Association members. This window will remain open for 72 hours or until the available entry allocation is filled, with places offered on a strictly first-come, first-served basis.

For general entrants, the process will move to a ballot system. General entries open on 9 September at 10:00 a.m. SAST, with runners able to enter the ballot until it closes on 22 September at 4:30 p.m. SAST. The ballot draw is then scheduled to take place on 23 September.

Several other crucial dates will shape the road to the historic race. The substitution period will run from 15 to 31 March 2027, while 3 May 2027 is the final deadline for runners to submit their qualifying performances, seeding information and other required entry details.

To qualify for the 2027 Comrades Marathon, runners must complete a 42.2km marathon in under five hours between 15 June 2026 and 3 May 2027.

The journey will finally culminate on Sunday, 13 June 2027, when thousands of runners are expected to line up for the historic 100th edition of the Comrades Marathon.

The 2027 race will represent a remarkable moment for the legendary South African ultramarathon. For more than a century, the Comrades Marathon has captured the imagination of runners and spectators with its extraordinary test of endurance, determination and human spirit. Its centenary edition will celebrate the generations of athletes who have faced its demanding roads, conquered its challenges and helped build one of the world's most respected endurance events.

For runners dreaming of becoming part of this historic occasion, the road to Comrades 2027 is now clearly marked. From the opening of entries in August 2026 to race day in June 2027, every deadline will matter.

The Greatest Story Ever Run is preparing for its most historic chapter yet.

American sprint standout Sam Blaskowski is taking steps toward an international future with Poland after uncovering a powerful connection to his family's ancestral homeland.

The 23-year-old sprinter, who has established himself as one of the fastest Americans of his generation with a personal best of 9.89 seconds in the 100 metres, has begun the process of obtaining Polish citizenship with the aim of eventually representing Poland in international competition.

Blaskowski's connection to the country traces back through his great-grandparents, Franciszek and Julian Błaszkowski, who emigrated from Poland to the United States in 1905. Their journey more than a century ago has now opened an unexpected new chapter for their descendant, whose athletic ambitions could soon carry the Błaszkowski name back onto the international stage under Polish colours.

The sprinter has already received support from the Polish Athletics Association as he works through the citizenship and eligibility process. Should his transfer of allegiance be completed, Blaskowski could become a significant addition to Poland's sprint programme.

His credentials certainly make the prospect an exciting one. In addition to his sub-10-second speed over 100 metres, Blaskowski owns a personal best of 19.93 seconds in the 200 metres, demonstrating the kind of versatility that could prove valuable both individually and in Poland's 4x100m relay squad.

For Blaskowski, however, the move is about more than simply changing national colours. It represents an opportunity to reconnect with his family's heritage while pursuing his ambitions at the highest level of the sport.

With his sights set on becoming part of Poland's international sprint team and competing for relay medals, Blaskowski's journey from discovering his Polish roots to potentially representing the country of his ancestors could become one of the most fascinating allegiance stories in world athletics.

A century after Franciszek and Julian Błaszkowski left Poland for America, their family's story may now be coming full circle—this time at full sprint.