Running News Daily

Tim Tollefson celebrated the new year shoveling a lot of snow, dreaming about a summer of possibility, and changing his shoes.

After six years with Hoka, Tollefson, 37, the well-known elite American ultrarunner from Mammoth Lakes, California, signed a new multi-year sponsorship deal with Craft. It might seem like a curious move this time of the year, but, in reality, most athlete sponsorship contracts in running are one-year partnerships that end on December 31. That typically gives brands the upper hand in these situations because they can have an easy out whenever an athlete doesn't have a great year of results, or they no longer fit with their marketing goals. It always comes down to the money, though sometimes it's in the athlete's best interests to start fresh, to leverage their recent results and social media platform to find a better deal with a brand that better fits their racing goals.

Because there are more brands partnering runners than ever before, and presumably more sponsorship money available, top-tier distance runners who are still at the top of their game-like Tim Tollefson, Allie McLaughlin, Josette Norris, Paige Stoner, David Ribich, Dani Moreno, Erin Clark, Natosha Rogers, Colin Bennie, Dillon Maggard, Camille Herron, and others-have been able to seek out new opportunities to continue their careers with the necessary support.

The terms of the newly signed deals haven't been disclosed, but there is a huge range in pay for professional distance runners-roughly $15,000 on the low end for a partially sponsored trail runner without significant international results, to $300,000 at the high end for a top-tier marathoner with Marathon Majors podium results. Certainly that means some live a life of luxury, while others are forced to work part-time jobs and pinch pennies to get by.

But there are also often signing bonuses, as well as premiums paid for earning appearance fees, major victories, global medals, podium finishes, breaking records, and other incentives, so running faster can be a fast track to a boost in income. However, most athletes are considered independent contractors, and many have to pay for their own healthcare, body work, and travel, depending on the details of their brand partnership.

"You start getting an idea of who's going to be available, for one reason or other, in the last few months of the year, and that's when brands and athletes start talking," said Mike McManus, Hoka's global sports marketing director. "As an athlete, you're as valuable as whatever money anyone wants to give you, but it's a process and all about negotiating. Sometimes you can match the money being offered; sometimes it just doesn't make sense for the partnership."

What Tollefson liked about Craft was similar to what he liked about Hoka six years ago-an upstart brand ready to make an impact in trail racing, its new line of trail shoes, and the trail community overall. Craft sees Tollefson as a runner with name recognition and several significant race wins in the past three years, not to mention a leader in the sport who started the Mammoth Trail Fest last year.

"This [new partnership with Craft] has reignited my deep passion for the sport and has reminded me of the things I want to accomplish," he said. "It's almost like a start-up situation led by passionate people who are excited to make an impact and want to support the people who are along for the journey. Curiosity drives me and I like a challenge. I know I am going to have some lifetime achievements ahead."

More Big Moves in Trail and Ultra

After an extraordinary year of racing on the trails, Allie McLaughlin changed from On to Hoka as her primary sponsor. The charismatic 32-year-old from Colorado Springs won the daunting Mount Marathon race in Alaska, placed among the top five in several Golden Trail Series races, and won both gold and bronze medals in the inaugural World Mountain and Trail Running World Championships in Thailand. She'll be representing the U.S. in this year's World Championships in Austria, in June, while also returning to the OCC 54K race, as part of the Ultra-Trail du Mont-Blanc (UTMB) festival in Chamonix, in August.

"It was really interesting to see how much trail means to them [Hoka], not only with their sponsorship of UTMB, but in general how they're helping push the sport forward," said McLaughlin, who had been with On since 2021. "There are a lot of reasons I like what Hoka is doing, but ultimately, the emphasis they're putting on the team and their athletes is really exciting."

Other trail and ultrarunners who have switched brands include Erin Clark,  who finished 7th at last year's CCC, who left Hoka to sign with Nike, even though her partner, Adam Peterman, the 2022 Western States 100 champion and ultrarunning world champion, re-signed with Hoka. 

Spanish trail runner Sara Alonso has changed from Salomon to ASICS, while Craft also signed Arlen Glick, a prolific 100-mile specialist from Ohio, and Mimmi Kotka, a Swedish runner with numerous podium finishes in Europe, to its team. Meanwhile, previously unsponsored American trail runners Tabor Hemming (Salomon) and Dan Curts (Brooks) are among those who have signed new deals.

Meanwhile, Dani Moreno, a world-class mountain runner from Mammoth Lakes, California, and Camille Herron, a record-setting ultrarunner from Warr Acres, Oklahoma, are both also leaving Hoka for yet-to-be-announced brands that offered better deals.

Bigger Transitions for Road and Track Runners

For track athletes and marathon runners, a change of shoe brands is often a more involved change, mostly because it often means changing training groups and coaches, too.

For example, Josette Norris, the fifth-place finisher in the 1,500m at the 2022 World Athletics Indoor Championships, not only switched from Reebok to On, but she left Reebok's Virginia-based Boston Track Club, and coach Chris Fox, and moved west to Boulder, Colorado, to join the On Athletics Club under Dathan Ritzenhein.

Similarly, David Ribich, one of the best American mile runners on the track last year, switched from the Seattle-based Brooks Beasts track club to the Nike-backed Union Athletics Club under Pete Julian.

Colin Bennie, the top American finisher in the Boston Marathon in 2021-previously with Reebok but unsponsored last year-signed with the Brooks Beasts but will be training on his own in San Francisco. Dillon Maggard, who was second at the U.S. cross country championships and ninth in 3,000m at the indoor world championships in 2022, is returning to Seattle to train with the Brooks Beasts, after being unsponsored last year. Natosha Rogers, who was a finalist in the 10,000m at last summer's World Athletics Championships in Eugene, Oregon, has changed from Brooks to Puma, but will continue to train on her own in Colorado. Middle-distance runner Cruz Culpepper, after short stints at the University of Washington and the University of Mississippi, gave up his remaining college eligibility to sign with Hoka and its NAZ Elite (NAZ) team.

Last summer, Paige Stoner left the Virginia-based Reebok group and Fox, her longtime coach, to train in Flagstaff, Arizona, partially because she didn't have other marathoners to train with on a regular basis in Charlottesville. She increased her volume last fall training with Sarah Pagano and Emily Durgin and won the U.S. championship at the California International Marathon in December with a course record of 2:26:02, her debut at the distance.

In January, Stoner parlayed that into a new deal with Hoka, as she also joined the Flagstaff-based Northern Arizona Elite and will be training with a group of strong marathoners-including Aliphine Tuliamuk, Alice Wright, Kellyn Taylor, and the recently unretired Stephanie Bruce-under the guidance of coaches Alan Culpepper, Ben Rosario, and Jenna Wreiden.

"I was especially drawn to NAZ because they have proven to be a powerhouse in the marathon, which will likely be my primary focus in the years to come," Stoner said. "I believe the team has all of the tools it takes to compete at the highest level in the sport, and I am eager to begin this new chapter."

Learning the Ropes

For track and road running, the path to success for elite-level, post-collegiate athletes typically includes earning a sponsorship right after the track season in June and joining a sponsored training group and coach. From there, it's all about improving times and placing high in U.S. championship races, with hopes of becoming fast enough to earn a spot in elite track meets in Europe or one of the World Marathon Majors.

But most road and track runners have agents to help smooth out those transitions, whereas most trail runners do not. Plus, trail running is considerably more unstructured, with a greater range of race distances and a lot more unknown variables. That means the challenge of figuring out what opportunities exist on the trails-what races to run, how to train on trails, what gear is needed, how to race considerably longer distances, and how to attract sponsors-often requires them to learn on the fly.

Those are all reasons professional trail runner Andy Wacker recently formed The Trail Team, a non-profit organization that will help guide young runners along the path becoming successful, potentially sponsored trail runners, while also playing a role in boosting the level of competitive trail running in the U.S.

The Trail Team put out a call for candidates to become one of six inaugural team members in 2023. Once selected this spring, those athletes will go through a training camp, receive a stipend, get continued mentorship from Wacker, McLaughlin, Adam Peterman, and Grayson Murphy, and prepare for a variety of U.S. races.

"I've reached out to a lot of young athletes and the main thing I found is they need a mentor," said Wacker, a Salomon-sponsored athlete. "They don't necessarily need a coach-a lot of them have a college coach that they might continue working with-but they need someone who is going to help them with all of their questions and translate everything to trail running.

"It's still really hard to be an individually sponsored athlete, and I think it's hard for a young athlete to get recognition and build their brand, so we're hoping to help with that," he added. "There are more participants and more excitement than ever in trail running, but there are also growing pains. So there are a lot of ways we think we can help so they don't have to figure it out on their own."

Like Wacker, Tollefson is one of those athletes who did have to figure it out on his own. He was a good runner in high school and college, but he never qualified for the state meet and never earned All-American honors. But, with a relentless work ethic, he's become one of the most successful American trail runners of the past decade, having placed second at the CCC 100K in Chamonix, in 2015, and twice placed third in the Ultra-Trail du Mont-Blanc 171K in 2016 and 2017.

Although his personal race plans aren't finalized yet, those deals are allowing him to step away from his career as a physical therapist and become fully immersed in running for the first time in his career.

"All of us athletes are multidimensional; we're more than just a pretty face rocking a bib," Tollefson said. "Everyone has a unique story. I think there are more brands interested in telling those stories, and Craft is definitely one of them. Some people have written me off, but I'm confident my best races are ahead of me. Craft believes in me, and I feel like I need that belief to get the best out of myself."

The prospect of seeing one of athletics' biggest stars back on the track is growing stronger, with Jakob Ingebrigtsen reportedly targeting a return to competition later this summer following his recovery from Achilles tendon surgery.

According to comments made by his agent, Daniel Wessfeldt, in an interview with Norwegian media, the double Olympic champion could make his long-awaited comeback at one of three major European meetings in July. The leading options under consideration are the Monaco Diamond League on July 10, the Hungarian Athletics Grand Prix on July 14, and the London Diamond League on July 18.

For athletics fans, the possibility of Ingebrigtsen lining up in London would add another layer of excitement to an already highly anticipated Diamond League meeting. The Norwegian middle-distance sensation has become one of the sport's most dominant figures in recent years, collecting Olympic, world and European titles while consistently rewriting record books.

His 2026 campaign was put on hold after he underwent surgery on his Achilles tendon earlier this year, forcing him to focus on rehabilitation rather than competition. Since then, questions have surrounded when the 24-year-old would be ready to return to racing.

The latest update suggests that decision will largely depend on how his training progresses over the coming weeks. If recovery continues according to plan, July could mark the beginning of his return to elite competition ahead of the latter stages of the season.

A comeback at either Monaco, Budapest or London would immediately place Ingebrigtsen back among the sport's biggest storylines. Each meeting is renowned for producing world-class performances, and any appearance by the Norwegian would attract significant attention from fans eager to see how quickly he can regain top form after his injury setback.

While no final decision has been confirmed, the signs are increasingly positive. After months away from competition, Jakob Ingebrigtsen appears to be edging closer to a return, with London's Diamond League meeting emerging as one of the most intriguing possibilities on his road back to the track.

Should his recovery continue smoothly, athletics could soon welcome back one of its brightest and most influential stars.

What should have been the defining moment of Emad Bashir-Mohammed's young running career instead turned into one of the most talked-about controversies in American road racing this year.

The 23-year-old crossed the finish line first in the men's citizen's race at the prestigious Bolder Boulder 10K on Memorial Day in Colorado, stopping the clock at an impressive 29:50. His performance was not only a commanding victory but also one of the fastest winning times ever recorded in the event's long and celebrated history. Bashir-Mohammed finished eight seconds clear of his nearest challenger and appeared to have secured a breakthrough triumph.

For nearly two hours, he was the undisputed winner.

Then everything changed.

Race officials announced that Bashir-Mohammed had been disqualified after determining that he had started in the wrong wave. According to Bolder Boulder regulations, he had been assigned to the AA wave but lined up with the faster A wave, which began earlier. Event rules allow runners to move backward into a slower wave, but prohibit athletes from advancing into a faster one.

As a result, Bashir-Mohammed's victory was erased from the record books.

The citizen's title was subsequently awarded to Nickolas Scudder, who crossed the line second in 29:58. The promotion handed Scudder back-to-back citizen's race victories, while Bashir-Mohammed was left to grapple with the disappointment of losing a win he believed he had earned on the road.

The disqualification has since ignited widespread debate across the running community.

Bashir-Mohammed maintains that he did not intentionally violate the rules. He claims that after collecting his AA bib, he spoke with race personnel and was permitted to start with the A wave after presenting evidence of his recent performances. In a statement shared after the race, he expressed frustration over the decision, arguing that his goal was simply to compete against the strongest field available and produce the fastest time possible.

Race organizers, however, stood firmly behind their ruling. Officials stated that wave-assignment regulations are clearly communicated in pre-race information and reiterated during packet collection. They also noted that hundreds of participants are disqualified each year for moving into faster start groups, emphasizing that consistent enforcement is necessary to maintain fairness for all competitors.

The incident has divided opinion among runners and fans alike. Some believe the rules must be applied equally regardless of an athlete's finishing position, arguing that wave assignments are a fundamental part of race organization. Others feel the punishment is harsh, particularly if Bashir-Mohammed genuinely received approval to move up before the start.

What remains undisputed is the quality of his performance. On the roads of Boulder, Bashir-Mohammed demonstrated the fitness and speed required to outrun the field by a significant margin. Yet in road racing, crossing the finish line first is only part of the equation. Compliance with race regulations carries equal weight.

For Bashir-Mohammed, the day will be remembered as a painful lesson in the fine margins that can define elite competition. A remarkable run delivered a memorable victory, but a dispute over wave placement ultimately overshadowed the achievement, leaving behind a controversy that continues to fuel discussion throughout the running world.

A fast race, a costly administrative error, and a debate that may linger long after the finish-line tape has been packed away.

The men's 100 metres at the 2026 Rome Diamond League is shaping up to be one of the most anticipated sprint races of the season, with an exceptional field featuring some of the fastest men in the world.

Scheduled for Thursday, June 4, at the iconic Stadio Olimpico in Rome, the race will bring together reigning stars, established champions and emerging talents in a contest that promises fireworks from the moment the gun goes off.

Kenya's Ferdinand Omanyala headlines a world-class lineup that includes American sprint sensation Noah Lyles, Botswana's Olympic champion Letsile Tebogo, Jamaica's explosive Ackeem Blake, South Africa's ever-consistent Akani Simbine and Italy's hometown hero Lamont Marcell Jacobs. With personal bests ranging from 9.77 to 9.97 seconds, the field is packed with athletes capable of producing something special on the Diamond League stage.

Omanyala, the African record holder with a blistering personal best of 9.77 seconds, arrives in Rome eager to continue his strong early-season form and prove he can challenge the very best on the global circuit. The Kenyan star has built a reputation as one of the fastest starters in world sprinting and will be looking to make a statement against an elite field.

Standing in his way is world champion Noah Lyles, whose personal best of 9.79 seconds places him among the fastest athletes in history. The American remains one of the sport's biggest attractions and will be determined to add another Diamond League victory to his impressive résumé.

The race also marks a major test for Olympic champion Letsile Tebogo. The Botswanan star has rapidly become one of athletics' most exciting talents, while Ackeem Blake continues to establish himself as a serious contender on the international sprint scene.

Adding further intrigue is the presence of Italy's Lamont Marcell Jacobs. Competing on home soil, the Tokyo Olympic champion will enjoy passionate local support as he seeks to deliver a memorable performance in front of the Roman crowd.

South Africa's Akani Simbine, Cameroon's Emmanuel Eseme, Great Britain's Jeremiah Azu and rising American talent Jordan Anthony complete a field that boasts remarkable depth and quality.

Men's 100m Entry List – Rome Diamond League 2026

Ferdinand Omanyala (Kenya) – PB: 9.77

Noah Lyles (USA) – PB: 9.79

Lamont Marcell Jacobs (Italy) – PB: 9.80

Akani Simbine (South Africa) – PB: 9.82

Letsile Tebogo (Botswana) – PB: 9.86

Ackeem Blake (Jamaica) – PB: 9.88

Jordan Anthony (USA) – PB: 9.91

Emmanuel Eseme (Cameroon) – PB: 9.96

Jeremiah Azu (Great Britain) – PB: 9.97

With multiple national record holders, global champions and Olympic medal contenders sharing the same start line, the Rome Diamond League men's 100m could deliver one of the fastest races of the year. For sprint fans around the world, all eyes will be on Rome as a stellar cast battles for supremacy over athletics' blue-riband distance.

Audrey Werro announced her arrival as one of the early stars of the 2026 outdoor season with a commanding victory in the women’s 800 metres at the Rabat Diamond League, producing a performance that exceeded even her own expectations.

The Swiss middle-distance talent surged to victory in a brilliant 1:56.56, breaking the meeting record and delivering one of the fastest times recorded worldwide this season. In a race packed with quality, Werro displayed exceptional composure, confidence, and finishing strength to separate herself from the field and stamp her authority on the event.

What made the performance even more remarkable was the athlete's surprise at the level she had already reached so early in the campaign.

"I was not expecting such a strong start to the season," Werro admitted after the race.

The race unfolded at a relentless pace, but Werro remained perfectly positioned throughout. As the athletes approached the bell lap, she glanced at the clock and immediately sensed something special was within reach.

"When I saw the time at the bell, I felt really confident," she said. "I'm really happy with the Meeting Record and looking forward to the rest of the season."

Her confidence proved justified. Maintaining her rhythm over the final 400 metres, Werro powered down the home straight to secure the victory and rewrite the Rabat meeting record books in the process.

The performance sends an early warning to her rivals ahead of a season that promises major championships and high-profile Diamond League battles. Beyond the record-breaking time, Werro's display highlighted her growing maturity as a racer, combining tactical awareness with impressive speed and endurance.

With the outdoor season only beginning, the 1:56.56 clocking suggests that even faster times could be on the horizon. If Rabat is any indication, Audrey Werro may be poised for the biggest season of her career.

Her emphatic victory in Morocco was more than just another Diamond League win—it was a statement of intent from an athlete determined to challenge the world's best throughout 2026.

The city of Boston is set to welcome back one of its most celebrated champions as Kenya’s Sharon Lokedi headlines a world-class field for the 2026 B.A.A. 10K presented by Mass General Brigham Cancer Institute on June 21.

Fresh from another remarkable victory at the Boston Marathon in April, Lokedi returns to the streets of Boston and Cambridge carrying both momentum and confidence as she aims to defend the title she captured in dominant fashion last year.

The two-time Boston Marathon champion has developed a special connection with the historic race city. In 2025, she produced a course-record performance of 2:17:22 to win the Boston Marathon before returning this year to claim another victory in 2:18:51, the second-fastest winning time in the event’s storied history. Her success has cemented her status as one of the premier road runners in the world.

Lokedi will be making her first competitive appearance since her marathon triumph and arrives as the reigning B.A.A. 10K champion after clocking 31:39 over the challenging 6.2-mile course in 2025.

“Boston has become a very special place for me,” Lokedi said ahead of the race. “The atmosphere created by the fans and the community is unlike anywhere else. I’m excited to return and give everything I have to defend my title.”

The women’s race promises to be highly competitive. American Olympian Rachel Smith, who finished second at the Boston 5K in April, leads the domestic challenge. Kenya’s strong contingent includes African 10,000m champion Gladys Kwamboka, former B.A.A. 10K runner-up Stacy Ndiwa, and experienced road racer Viola Cheptoo. British Olympian Jessica Warner-Judd adds further international depth to a field packed with proven performers.

The men’s race is equally impressive, featuring elite athletes from 13 nations.

Ethiopia’s Dawit Seare enters as one of the leading contenders after capturing the 2025 Boston 5K title and bringing the fastest 10K personal best in the field at 27:21. Kenya will be represented by an accomplished group led by Alexander Mutiso, winner of the 2024 London Marathon and runner-up at last year’s New York City Marathon.

Patrick Kiprop also arrives in outstanding form after securing victory at the prestigious BolderBoulder 10K on Memorial Day, while Alex Masai returns looking to continue his strong record in Boston. Masai recently finished ninth at the Boston Marathon and has earned three top-ten finishes at the B.A.A. 10K.

Among the international stars making their mark is South Africa’s Adriaan Wildschutt, who makes his race debut after an impressive season highlighted by victory at the NYC Half Marathon in 59:30. Ethiopia’s Olympic bronze medallist Hagos Gebrhiwet adds further quality to the field, bringing a wealth of championship experience and previous success in Boston.

Canadian national 10K champion Andrew Alexander, two-time U.S. Olympian Hillary Bor, marathon standout Ryan Ford, and reigning USA 25K champion Andrew Colley complete a field stacked with talent and depth.

With defending champions, Olympic finalists, national champions and rising stars all converging on Boston, the 2026 B.A.A. 10K is shaping up to be one of the most competitive editions in recent memory. For Sharon Lokedi, however, the mission is simple: return to the city where she has repeatedly excelled and add another memorable chapter to her growing Boston legacy.