Running News Daily

Adidas joins Dubai Marathon 2023 as key partner

Adidas  launches three community training programs for participants to run their best marathon: adidas Runners Marathon, Women’s First 10K Program and Speed Squad.

The Dubai Marathon is back on February 12, 2023, with adidas chosen as a key partner and lead sponsor for the much-awaited sporting event in the region.

The 22nd edition of the Dubai Marathon is expected to attract more than 30,000 resident and international participants who will be descending on the Emirate to run across three races - the full marathon, the popular 10km road race and the 4km Fun Run. Named one of the world’s fastest marathons, the route will take runners through the popular Umm Suqeim, Jumeirah Beach and Al Sufouh roads, with iconic landmarks of Burj Al Arab, Madinat Jumeirah and The Westin Dubai Seyahi in the backdrop.

As part of this year’s marathon, adidas has launched three programs to give runners a leg up and achieve their personal bests. The initiative also aims to strengthen the running culture in the UAE with a focus on race prep, panels and discussions, nutrition and recovery, and exclusive experiences. 

The adidas Runners community 12-week Marathon Training Program, led by the adidas coach teams, has three sessions a week to help enhance runners’ foundational sport and running performance. The program focuses on the full holistic approach that includes Mobility, Strength, Mindset, Nutrition, recovery and running. The program will be complimented by panel talks, discussions focusing on race prep, running gear and many other topics covered by the adidas Runners coaching team to support all runner to be ready for the big day.

The Women’s First 10K Program is aimed at female runners in the MENA region who want to conquer their first 10KM race. The program aims to give 100 first time female runners an inclusive, judgment free and supportive safe space within the adidas Runners Womens Squad to help them achieve their goals.

The Speed squad has been designed for Dubai runners who are chasing the ultimate marathon goal (sub3:15 for Women and sub3 for men – completing the marathon under 3 hours) giving a group of amateur runners an elite bespoke training experience. 12 candidates (6 men and 6 women) were selected from over 60 applications to this unique program. adidas will highlight the journey of these athletes on social media with a range of informational content as they work towards their goal.