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Adults will take recreational cues from their children, “unprocessed” will become a marketing asset, and rodents will show us the way to eternal life.
It’s almost a wrap for 2023, which means it’s time for our annual list of fitness predictions for the coming year. As in the past, we reached out to several experts to ask what we should expect for 2024. Beyond forecasting a specific food fad or workout craze, these predictions are often about identifying a subtle shift in the zeitgeist when it comes to how we think about what it means to live well.
Over the years, a consistent theme has emerged: How do we embrace advances in science and technology without losing sight of the tried-and-true, or letting them corrupt an essential humanist element? This question has probably never been more urgent than in our era of accelerated machine learning. When I recently spoke to my friend Scott Lachut, a longtime veteran of the trend forecasting industry, he told me that he’d come across a few examples of gyms that offer AI-based trainers with different “personalities.” Depending on whether you wanted to be coddled or subjected to dominatrix-style abasement, your virtual coach would be able to accommodate your needs.
“I personally think that generative AI being able to offer personalization at scale is going to be pretty interesting, if a bit Big Brother-y,” Scott told me. This reminded me of that frequently cited proverb of uncertain origin, “May you live in interesting times.” Depending on your source, the line is either meant as a blessing, or a curse.
My guess is that “ultra-processed” will be the food term of the year as everyone who cares about what they eat realizes that they need to cut down on foods that are industrially produced, use industrially extracted ingredients, and are designed to replace real foods and be “addictive.”
Much evidence associates these foods with overweight and obesity-related chronic diseases (heart disease, type 2 diabetes, etc), and overall mortality. One clinical trial supports the addiction hypothesis; it demonstrates that people who eat ultra-processed diets as opposed to matched diets based on minimally processed foods take in many more calories. I would not be surprised to see non-ultra-processed products starting to be advertised as such.
—Marion Nestle, professor emerita at New York University and author of the Food Politics blog
Sometime in 2024, we will learn of an epochal breakthrough in the quest for longevity. There will be a molecule that, when given in sufficient quantities to certain transgenic rodents, extends life by an amount that, when extrapolated from rodent-years to human-years, is statistically significant. Human trials will be planned; venture capital will flow like red wine; extremely long podcasts will be recorded. Obscure herbs that contain molecules distantly related to the breakthrough will flood the Internet. The global wellness market will reach a projected size of $6.6 trillion. Life expectancy in the United States will continue its decade-long decline.
–Alex Hutchinson, Outside Sweat Science columnist and author of Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance
For too long, runners at the back of the pack have felt left behind by the larger running community. Few running clubs provided support for the 12-minute (or more) mile crowd, and many race organizers packed up water stations or ran out of medals before the slowest runners crossed the finish line. Thankfully, this is beginning to change, largely due to the work of slow-running activists like Martinus Evans, founder of the Slow AF Run Club, who published a book by the same name last summer. As Evans’s star has risen, so has support for his cause: The virtual club is now more than 18,000 members strong, and runners around the world have been inspired by his calls for greater inclusivity in fitness. The past few years have also seen the launch of several in-person pace-inclusive running groups.
As more slow runners feel welcome at running events, the average course time for many major races, including the New York City Marathon, is slowing down. “The stigma of being a back-of-the-pack runner is slowly going away,” the marathon’s race director, Ted Metellus, recently told The Washington Post. Most of us face plenty of barriers to simply lacing up sneakers and finding the time to move. I’m hopeful that, for growing numbers, speed will no longer be one of them.
—Danielle Friedman, journalist and author of Let’s Get Physical: How Women Discovered Exercise and Reshaped the World
Amidst the increasing chaos and tumult of everyday life, people will crave stability and simplicity from their health and fitness routines. There will never be a shortage of those who are into the latest fad or bro-science gimmick, but it seems more and more people are becoming tired of this. There is already so much noise in the world, and one’s health and fitness approach need not contribute to it.
I suspect it’ll increasingly be back to basics—because not only do basics work, but they aren’t so exhausting. Out with the social media hype speeches from $8,000 cold plunges at five in the morning, in with a morning pot of coffee or tea, reading a book, and 30 to 60 minutes of movement that you can do consistently. The former sounds cool. The latter is the path to actual health and well-being.
—Brad Stulberg, executive coach and author of Master of Change: How to Excel When Everything is Changing, Including You
Social media can have an unfortunate flattening effect—it can feel like every person on your feed wants the exact same thing. Angels Landing is the only hike worth doing, Yosemite the only public land worth visiting, and the six big-city marathon “majors”—New York, Boston, Chicago, London, Berlin, and Tokyo—are the only footraces worth contending. Interest in these races has boomed (Boston qualification keeps getting harder, lottery applications to Chicago have more than doubled over the last decade) even as smaller marathons stagnate or even decline. Something has to give, just as a matter of pure arithmetic, so perhaps this will be the year of flexing on your followers with a PR in your local grassroots 10K.
–Chris Cohen, deputy site editor and wellness editor at GQ.com
Everyone is lonely. We are starved for human connection and contact. We are starved for reasons to go outside. We are all withering and calcifying, physically. The natural answer is, of course, stay with me, PvP zones. What is a PvP zone, you ask? PvP zones, in open-world video games, are designated areas where players are able to directly interface with—OK, attack—one another. I do not mean for there to be actual violence, obviously. But a place for adults to engage in relatively unstructured play? We need it, now more than ever.
I see you shaking your head, but that only proves how badly you need to engage with your fellow humans in a PvP zone. You may think I’m joking, but I am entirely serious. I take my dog to the dog park, and then I sit there roiling with jealousy for 45 minutes. How is it that we have a place for her, a dog, to get up to shenanigans with her fellows, while the only acceptable thing for me to do outside is sit on a bench? It’s preposterous.
I, we, have basically all the same needs as a dog for play and exercise and, most importantly, fun with others. We are grown adults. We should, theoretically, be allowed to do whatever we want. Why is “goofing around in parks” the provenance of only dogs and children? Why are we not allowed to do some good old-fashioned light roughhousing, to chase one another in and out of trees, just because it’s fun and funny only if you, very crucially, don’t think about why or what for at all? If you are thinking “You’re just describing jiu jitsu class, or recreational softball”: sort of. But the most crucial aspect of the PvP zone is that it’s structureless, a place where no one loses and skill doesn’t matter.
I don’t think anyone would argue that many of us think entirely too much now. Perhaps the solution to all of our ills is to just designate an area of our parks where it is acceptable to go up to another person you don’t know and say “tag, you are it” and then run away. PvP zones. It could, and should, and by my estimation will, happen.
—Casey Johnston, creator of the She’s a Beast newsletter
A combination of sustainable lifestyle changes and personalized solutions will reimagine sick care. I think health spending will shift from reactive to proactive care in the coming decades. More movement and healthy food should be the first line of defense. Building on that foundation, health trackers, preventative diagnostics, and coaching/care platforms will help save the U.S. healthcare system trillions of dollars in the long run.
—Anthony Vennare, co-founder of the Fitt Insider newsletter
People have come around to the fact that shorter workouts still have benefits (see exercise snacks!) and that high intensity workouts do not have to be long. What we are going to see next is the swell of lower intensity workouts having a lap in the spotlight. More men taking Pilates, people walking, lower intensity steady state exercise (Zone 2 and otherwise), and wanting to feel better instead of just being fitter.
As millennials’ life responsibilities start to pile-up as this cohort of individuals who were born into the wellness boom continue to age, the wear and tear that intense workouts have on the body will rear its head. Additionally, people are starting to understand more of the science behind benefits of lower intensity steady state work, especially for the heart. The “soft life” mindset will show up in the gym.
—Joe Holder, founder of The Ocho System and GQ wellness columnist
We’re at a point where I think we’re going to have to redefine how we see health and wellness in a number of ways. On the one hand, we’re going to have to reckon with the environment we’ve created. There’s an increasing acknowledgement that having phones everywhere, at all times, is causing some disastrous mental health in teens and young adults. And for the rest of us, the impact of neglecting green space, parks, walkable areas, and so much more in our day-to-day living is setting us up to fail.
On the other hand, the promise of medical discoveries like GLP-1 drugs bring much needed avenues for meaningful change. The first legitimate drug for obesity will force us to wrestle with how we see health, from both a personal and medicalized approach. My hope is that we find ourselves wrestling with the nuance in the middle, finding ways to utilize medical breakthroughs, while creating an avenue for long-term sustainability by making our environment invite healthier actions.
—Steve Magness, track and field coach at the University of Houston, coauthor of The Passion Paradox and Peak Performance, and cofounder of The Growth Equation
Growing up in an Asian-American family, the greatest compliment anyone in my family could give about a dessert was, “it’s not too sweet.” This aversion to cloying sweetness, which was hard coded into my palate from a young age, has caught on with the mainstream. Starting with long overdue realignment of the soda industry toward sparkling water as the hero, to the continued rise in popularity of Asian food with its greater emphasis on savory over sweet, to the all-too-common experience of asking your server for a wine recommendation that’s “on the drier side,” sweetness continues to be marginalized.
But while sugar has been demonized for decades from a nutritional standpoint, eaters are now reducing sugar intake for purely taste reasons, not just health ones. Even people who aren’t militant about avoiding sugar are moderating it because they want to actually taste their food, not have their taste buds smothered in a wave of sweetness. And with rising negative sentiment around the healthfulness of artificial sweeteners and the general affinity for more unadulterated foods, diets in 2024 and beyond might not only continue to reduce sugar levels, but whatever small amounts of sugar they do eat will come from natural sources, not synthetic ones.
—Mike Lee, Founder of The Future Market, a trend forecasting company for the food industry
You used to have to go to a sterile clinic to get a longevity boost with Vitamin IV drips and stem cell therapy but resorts are now partnering with longevity centers to offer onsite treatments. Guests at Four Seasons Resort Maui at Wailea can get a poolside NAD+ IV drip. Katikies Kirini in Santorini now has an outpost of a ZOE Bio Regenerative Wellness Clinic where guests can get live blood analysis. And Six Senses Ibiza has partnered with biotech company RoseBar to offer guests full diagnostic testing that can inform biohack treatments like localized cryotherapy.
—Jen Murphy, Outside contributor and longtime fitness columnist for the Wall Street Journal
I think in 2024 sotol will take over from mezcal as the “it” cocktail. Cheers!
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The prospect of seeing one of athletics' biggest stars back on the track is growing stronger, with Jakob Ingebrigtsen reportedly targeting a return to competition later this summer following his recovery from Achilles tendon surgery.
According to comments made by his agent, Daniel Wessfeldt, in an interview with Norwegian media, the double Olympic champion could make his long-awaited comeback at one of three major European meetings in July. The leading options under consideration are the Monaco Diamond League on July 10, the Hungarian Athletics Grand Prix on July 14, and the London Diamond League on July 18.
For athletics fans, the possibility of Ingebrigtsen lining up in London would add another layer of excitement to an already highly anticipated Diamond League meeting. The Norwegian middle-distance sensation has become one of the sport's most dominant figures in recent years, collecting Olympic, world and European titles while consistently rewriting record books.
His 2026 campaign was put on hold after he underwent surgery on his Achilles tendon earlier this year, forcing him to focus on rehabilitation rather than competition. Since then, questions have surrounded when the 24-year-old would be ready to return to racing.
The latest update suggests that decision will largely depend on how his training progresses over the coming weeks. If recovery continues according to plan, July could mark the beginning of his return to elite competition ahead of the latter stages of the season.
A comeback at either Monaco, Budapest or London would immediately place Ingebrigtsen back among the sport's biggest storylines. Each meeting is renowned for producing world-class performances, and any appearance by the Norwegian would attract significant attention from fans eager to see how quickly he can regain top form after his injury setback.
While no final decision has been confirmed, the signs are increasingly positive. After months away from competition, Jakob Ingebrigtsen appears to be edging closer to a return, with London's Diamond League meeting emerging as one of the most intriguing possibilities on his road back to the track.
Should his recovery continue smoothly, athletics could soon welcome back one of its brightest and most influential stars.
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What should have been the defining moment of Emad Bashir-Mohammed's young running career instead turned into one of the most talked-about controversies in American road racing this year.
The 23-year-old crossed the finish line first in the men's citizen's race at the prestigious Bolder Boulder 10K on Memorial Day in Colorado, stopping the clock at an impressive 29:50. His performance was not only a commanding victory but also one of the fastest winning times ever recorded in the event's long and celebrated history. Bashir-Mohammed finished eight seconds clear of his nearest challenger and appeared to have secured a breakthrough triumph.
For nearly two hours, he was the undisputed winner.
Then everything changed.
Race officials announced that Bashir-Mohammed had been disqualified after determining that he had started in the wrong wave. According to Bolder Boulder regulations, he had been assigned to the AA wave but lined up with the faster A wave, which began earlier. Event rules allow runners to move backward into a slower wave, but prohibit athletes from advancing into a faster one.
As a result, Bashir-Mohammed's victory was erased from the record books.
The citizen's title was subsequently awarded to Nickolas Scudder, who crossed the line second in 29:58. The promotion handed Scudder back-to-back citizen's race victories, while Bashir-Mohammed was left to grapple with the disappointment of losing a win he believed he had earned on the road.
The disqualification has since ignited widespread debate across the running community.
Bashir-Mohammed maintains that he did not intentionally violate the rules. He claims that after collecting his AA bib, he spoke with race personnel and was permitted to start with the A wave after presenting evidence of his recent performances. In a statement shared after the race, he expressed frustration over the decision, arguing that his goal was simply to compete against the strongest field available and produce the fastest time possible.
Race organizers, however, stood firmly behind their ruling. Officials stated that wave-assignment regulations are clearly communicated in pre-race information and reiterated during packet collection. They also noted that hundreds of participants are disqualified each year for moving into faster start groups, emphasizing that consistent enforcement is necessary to maintain fairness for all competitors.
The incident has divided opinion among runners and fans alike. Some believe the rules must be applied equally regardless of an athlete's finishing position, arguing that wave assignments are a fundamental part of race organization. Others feel the punishment is harsh, particularly if Bashir-Mohammed genuinely received approval to move up before the start.
What remains undisputed is the quality of his performance. On the roads of Boulder, Bashir-Mohammed demonstrated the fitness and speed required to outrun the field by a significant margin. Yet in road racing, crossing the finish line first is only part of the equation. Compliance with race regulations carries equal weight.
For Bashir-Mohammed, the day will be remembered as a painful lesson in the fine margins that can define elite competition. A remarkable run delivered a memorable victory, but a dispute over wave placement ultimately overshadowed the achievement, leaving behind a controversy that continues to fuel discussion throughout the running world.
A fast race, a costly administrative error, and a debate that may linger long after the finish-line tape has been packed away.
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The men's 100 metres at the 2026 Rome Diamond League is shaping up to be one of the most anticipated sprint races of the season, with an exceptional field featuring some of the fastest men in the world.
Scheduled for Thursday, June 4, at the iconic Stadio Olimpico in Rome, the race will bring together reigning stars, established champions and emerging talents in a contest that promises fireworks from the moment the gun goes off.
Kenya's Ferdinand Omanyala headlines a world-class lineup that includes American sprint sensation Noah Lyles, Botswana's Olympic champion Letsile Tebogo, Jamaica's explosive Ackeem Blake, South Africa's ever-consistent Akani Simbine and Italy's hometown hero Lamont Marcell Jacobs. With personal bests ranging from 9.77 to 9.97 seconds, the field is packed with athletes capable of producing something special on the Diamond League stage.
Omanyala, the African record holder with a blistering personal best of 9.77 seconds, arrives in Rome eager to continue his strong early-season form and prove he can challenge the very best on the global circuit. The Kenyan star has built a reputation as one of the fastest starters in world sprinting and will be looking to make a statement against an elite field.
Standing in his way is world champion Noah Lyles, whose personal best of 9.79 seconds places him among the fastest athletes in history. The American remains one of the sport's biggest attractions and will be determined to add another Diamond League victory to his impressive résumé.
The race also marks a major test for Olympic champion Letsile Tebogo. The Botswanan star has rapidly become one of athletics' most exciting talents, while Ackeem Blake continues to establish himself as a serious contender on the international sprint scene.
Adding further intrigue is the presence of Italy's Lamont Marcell Jacobs. Competing on home soil, the Tokyo Olympic champion will enjoy passionate local support as he seeks to deliver a memorable performance in front of the Roman crowd.
South Africa's Akani Simbine, Cameroon's Emmanuel Eseme, Great Britain's Jeremiah Azu and rising American talent Jordan Anthony complete a field that boasts remarkable depth and quality.
Men's 100m Entry List – Rome Diamond League 2026
Ferdinand Omanyala (Kenya) – PB: 9.77
Noah Lyles (USA) – PB: 9.79
Lamont Marcell Jacobs (Italy) – PB: 9.80
Akani Simbine (South Africa) – PB: 9.82
Letsile Tebogo (Botswana) – PB: 9.86
Ackeem Blake (Jamaica) – PB: 9.88
Jordan Anthony (USA) – PB: 9.91
Emmanuel Eseme (Cameroon) – PB: 9.96
Jeremiah Azu (Great Britain) – PB: 9.97
With multiple national record holders, global champions and Olympic medal contenders sharing the same start line, the Rome Diamond League men's 100m could deliver one of the fastest races of the year. For sprint fans around the world, all eyes will be on Rome as a stellar cast battles for supremacy over athletics' blue-riband distance.
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Audrey Werro announced her arrival as one of the early stars of the 2026 outdoor season with a commanding victory in the women’s 800 metres at the Rabat Diamond League, producing a performance that exceeded even her own expectations.
The Swiss middle-distance talent surged to victory in a brilliant 1:56.56, breaking the meeting record and delivering one of the fastest times recorded worldwide this season. In a race packed with quality, Werro displayed exceptional composure, confidence, and finishing strength to separate herself from the field and stamp her authority on the event.
What made the performance even more remarkable was the athlete's surprise at the level she had already reached so early in the campaign.
"I was not expecting such a strong start to the season," Werro admitted after the race.
The race unfolded at a relentless pace, but Werro remained perfectly positioned throughout. As the athletes approached the bell lap, she glanced at the clock and immediately sensed something special was within reach.
"When I saw the time at the bell, I felt really confident," she said. "I'm really happy with the Meeting Record and looking forward to the rest of the season."
Her confidence proved justified. Maintaining her rhythm over the final 400 metres, Werro powered down the home straight to secure the victory and rewrite the Rabat meeting record books in the process.
The performance sends an early warning to her rivals ahead of a season that promises major championships and high-profile Diamond League battles. Beyond the record-breaking time, Werro's display highlighted her growing maturity as a racer, combining tactical awareness with impressive speed and endurance.
With the outdoor season only beginning, the 1:56.56 clocking suggests that even faster times could be on the horizon. If Rabat is any indication, Audrey Werro may be poised for the biggest season of her career.
Her emphatic victory in Morocco was more than just another Diamond League win—it was a statement of intent from an athlete determined to challenge the world's best throughout 2026.
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The city of Boston is set to welcome back one of its most celebrated champions as Kenya’s Sharon Lokedi headlines a world-class field for the 2026 B.A.A. 10K presented by Mass General Brigham Cancer Institute on June 21.
Fresh from another remarkable victory at the Boston Marathon in April, Lokedi returns to the streets of Boston and Cambridge carrying both momentum and confidence as she aims to defend the title she captured in dominant fashion last year.
The two-time Boston Marathon champion has developed a special connection with the historic race city. In 2025, she produced a course-record performance of 2:17:22 to win the Boston Marathon before returning this year to claim another victory in 2:18:51, the second-fastest winning time in the event’s storied history. Her success has cemented her status as one of the premier road runners in the world.
Lokedi will be making her first competitive appearance since her marathon triumph and arrives as the reigning B.A.A. 10K champion after clocking 31:39 over the challenging 6.2-mile course in 2025.
“Boston has become a very special place for me,” Lokedi said ahead of the race. “The atmosphere created by the fans and the community is unlike anywhere else. I’m excited to return and give everything I have to defend my title.”
The women’s race promises to be highly competitive. American Olympian Rachel Smith, who finished second at the Boston 5K in April, leads the domestic challenge. Kenya’s strong contingent includes African 10,000m champion Gladys Kwamboka, former B.A.A. 10K runner-up Stacy Ndiwa, and experienced road racer Viola Cheptoo. British Olympian Jessica Warner-Judd adds further international depth to a field packed with proven performers.
The men’s race is equally impressive, featuring elite athletes from 13 nations.
Ethiopia’s Dawit Seare enters as one of the leading contenders after capturing the 2025 Boston 5K title and bringing the fastest 10K personal best in the field at 27:21. Kenya will be represented by an accomplished group led by Alexander Mutiso, winner of the 2024 London Marathon and runner-up at last year’s New York City Marathon.
Patrick Kiprop also arrives in outstanding form after securing victory at the prestigious BolderBoulder 10K on Memorial Day, while Alex Masai returns looking to continue his strong record in Boston. Masai recently finished ninth at the Boston Marathon and has earned three top-ten finishes at the B.A.A. 10K.
Among the international stars making their mark is South Africa’s Adriaan Wildschutt, who makes his race debut after an impressive season highlighted by victory at the NYC Half Marathon in 59:30. Ethiopia’s Olympic bronze medallist Hagos Gebrhiwet adds further quality to the field, bringing a wealth of championship experience and previous success in Boston.
Canadian national 10K champion Andrew Alexander, two-time U.S. Olympian Hillary Bor, marathon standout Ryan Ford, and reigning USA 25K champion Andrew Colley complete a field stacked with talent and depth.
With defending champions, Olympic finalists, national champions and rising stars all converging on Boston, the 2026 B.A.A. 10K is shaping up to be one of the most competitive editions in recent memory. For Sharon Lokedi, however, the mission is simple: return to the city where she has repeatedly excelled and add another memorable chapter to her growing Boston legacy.
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The 6.2-mile course is a scenic tour through Boston's Back Bay. Notable neighborhoods and attractions include the legendary Bull and Finch Pub, after which the television series "Cheers" was developed, the campus of Boston University, and trendy Kenmore Square. ...
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