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What Will Health and Fitness Look Like in 2024? We Asked Some Experts.

Adults will take recreational cues from their children, “unprocessed” will become a marketing asset, and rodents will show us the way to eternal life. 

It’s almost a wrap for 2023, which means it’s time for our annual list of fitness predictions for the coming year. As in the past, we reached out to several experts to ask what we should expect for 2024. Beyond forecasting a specific food fad or workout craze, these predictions are often about identifying a subtle shift in the zeitgeist when it comes to how we think about what it means to live well.

Over the years, a consistent theme has emerged: How do we embrace advances in science and technology without losing sight of the tried-and-true, or letting them corrupt an essential humanist element? This question has probably never been more urgent than in our era of accelerated machine learning. When I recently spoke to my friend Scott Lachut, a longtime veteran of the trend forecasting industry, he told me that he’d come across a few examples of gyms that offer AI-based trainers with different “personalities.” Depending on whether you wanted to be coddled or subjected to dominatrix-style abasement, your virtual coach would be able to accommodate your needs.

“I personally think that generative AI being able to offer personalization at scale is going to be pretty interesting, if a bit Big Brother-y,” Scott told me. This reminded me of that frequently cited proverb of uncertain origin, “May you live in interesting times.” Depending on your source, the line is either meant as a blessing, or a curse.

My guess is that “ultra-processed” will be the food term of the year as everyone who cares about what they eat realizes that they need to cut down on foods that are industrially produced, use industrially extracted ingredients, and are designed to replace real foods and be “addictive.”

Much evidence associates these foods with overweight and obesity-related chronic diseases (heart disease, type 2 diabetes, etc), and overall mortality. One clinical trial supports the addiction hypothesis; it demonstrates that people who eat ultra-processed diets as opposed to matched diets based on minimally processed foods take in many more calories. I would not be surprised to see non-ultra-processed products starting to be advertised as such.

—Marion Nestle, professor emerita at New York University and author of the Food Politics blog

Sometime in 2024, we will learn of an epochal breakthrough in the quest for longevity. There will be a molecule that, when given in sufficient quantities to certain transgenic rodents, extends life by an amount that, when extrapolated from rodent-years to human-years, is statistically significant. Human trials will be planned; venture capital will flow like red wine; extremely long podcasts will be recorded. Obscure herbs that contain molecules distantly related to the breakthrough will flood the Internet. The global wellness market will reach a projected size of $6.6 trillion. Life expectancy in the United States will continue its decade-long decline.

–Alex Hutchinson, Outside Sweat Science columnist and author of Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance

For too long, runners at the back of the pack have felt left behind by the larger running community. Few running clubs provided support for the 12-minute (or more) mile crowd, and many race organizers packed up water stations or ran out of medals before the slowest runners crossed the finish line. Thankfully, this is beginning to change, largely due to the work of slow-running activists like Martinus Evans, founder of the Slow AF Run Club, who published a book by the same name last summer. As Evans’s star has risen, so has support for his cause: The virtual club is now more than 18,000 members strong, and runners around the world have been inspired by his calls for greater inclusivity in fitness. The past few years have also seen the launch of several in-person pace-inclusive running groups.

As more slow runners feel welcome at running events, the average course time for many major races, including the New York City Marathon, is slowing down. “The stigma of being a back-of-the-pack runner is slowly going away,” the marathon’s race director, Ted Metellus, recently told The Washington Post.  Most of us face plenty of barriers to simply lacing up sneakers and finding the time to move. I’m hopeful that, for growing numbers, speed will no longer be one of them.

—Danielle Friedman, journalist and author of Let’s Get Physical: How Women Discovered Exercise and Reshaped the World

Amidst the increasing chaos and tumult of everyday life, people will crave stability and simplicity from their health and fitness routines. There will never be a shortage of those who are into the latest fad or bro-science gimmick, but it seems more and more people are becoming tired of this. There is already so much noise in the world, and one’s health and fitness approach need not contribute to it. 

I suspect it’ll increasingly be back to basics—because not only do basics work, but they aren’t so exhausting. Out with the social media hype speeches from $8,000 cold plunges at five in the morning, in with a morning pot of coffee or tea, reading a book, and 30 to 60 minutes of movement that you can do consistently. The former sounds cool. The latter is the path to actual health and well-being.

—Brad Stulberg, executive coach and author of Master of Change: How to Excel When Everything is Changing, Including You

Social media can have an unfortunate flattening effect—it can feel like every person on your feed wants the exact same thing. Angels Landing is the only hike worth doing, Yosemite the only public land worth visiting, and the six big-city marathon “majors”—New York, Boston, Chicago, London, Berlin, and Tokyo—are the only footraces worth contending. Interest in these races has boomed (Boston qualification keeps getting harder, lottery applications to Chicago have more than doubled over the last decade) even as smaller marathons stagnate or even decline. Something has to give, just as a matter of pure arithmetic, so perhaps this will be the year of flexing on your followers with a PR in your local grassroots 10K.

–Chris Cohen, deputy site editor and wellness editor at GQ.com

Everyone is lonely. We are starved for human connection and contact. We are starved for reasons to go outside. We are all withering and calcifying, physically. The natural answer is, of course, stay with me, PvP zones. What is a PvP zone, you ask? PvP zones, in open-world video games, are designated areas where players are able to directly interface with—OK, attack—one another. I do not mean for there to be actual violence, obviously. But a place for adults to engage in relatively unstructured play? We need it, now more than ever. 

I see you shaking your head, but that only proves how badly you need to engage with your fellow humans in a PvP zone. You may think I’m joking, but I am entirely serious. I take my dog to the dog park, and then I sit there roiling with jealousy for 45 minutes. How is it that we have a place for her, a dog, to get up to shenanigans with her fellows, while the only acceptable thing for me to do outside is sit on a bench? It’s preposterous.

I, we, have basically all the same needs as a dog for play and exercise and, most importantly, fun with others. We are grown adults. We should, theoretically, be allowed to do whatever we want. Why is “goofing around in parks” the provenance of only dogs and children? Why are we not allowed to do some good old-fashioned light roughhousing, to chase one another in and out of trees, just because it’s fun and funny only if you, very crucially, don’t think about why or what for at all? If you are thinking “You’re just describing jiu jitsu class, or recreational softball”: sort of. But the most crucial aspect of the PvP zone is that it’s structureless, a place where no one loses and skill doesn’t matter. 

I don’t think anyone would argue that many of us think entirely too much now. Perhaps the solution to all of our ills is to just designate an area of our parks where it is acceptable to go up to another person you don’t know and say “tag, you are it” and then run away. PvP zones. It could, and should, and by my estimation will, happen.

—Casey Johnston, creator of the She’s a Beast newsletter

A combination of sustainable lifestyle changes and personalized solutions will reimagine sick care. I think health spending will shift from reactive to proactive care in the coming decades. More movement and healthy food should be the first line of defense. Building on that foundation, health trackers, preventative diagnostics, and coaching/care platforms will help save the U.S. healthcare system trillions of dollars in the long run.

—Anthony Vennare, co-founder of the Fitt Insider newsletter

People have come around to the fact that shorter workouts still have benefits (see exercise snacks!) and that high intensity workouts do not have to be long. What we are going to see next is the swell of lower intensity workouts having a lap in the spotlight. More men taking Pilates, people walking, lower intensity steady state exercise (Zone 2 and otherwise), and wanting to feel better instead of just being fitter.

As millennials’ life responsibilities start to pile-up as this cohort of individuals who were born into the wellness boom continue to age, the wear and tear that intense workouts have on the body will rear its head. Additionally, people are starting to understand more of the science behind benefits of lower intensity steady state work, especially for the heart. The “soft life” mindset will show up in the gym.

—Joe Holder, founder of The Ocho System and GQ wellness columnist

We’re at a point where I think we’re going to have to redefine how we see health and wellness in a number of ways. On the one hand, we’re going to have to reckon with the environment we’ve created. There’s an increasing acknowledgement that having phones everywhere, at all times, is causing some disastrous mental health in teens and young adults. And for the rest of us, the impact of neglecting green space, parks, walkable areas, and so much more in our day-to-day living is setting us up to fail.

On the other hand, the promise of medical discoveries like GLP-1 drugs bring much needed avenues for meaningful change. The first legitimate drug for obesity will force us to wrestle with how we see health, from both a personal and medicalized approach. My hope is that we find ourselves wrestling with the nuance in the middle, finding ways to utilize medical breakthroughs, while creating an avenue for long-term sustainability by making our environment invite healthier actions.

—Steve Magness, track and field coach at the University of Houston, coauthor of The Passion Paradox and Peak Performance, and cofounder of The Growth Equation

Growing up in an Asian-American family, the greatest compliment anyone in my family could give about a dessert was, “it’s not too sweet.” This aversion to cloying sweetness, which was hard coded into my palate from a young age, has caught on with the mainstream. Starting with long overdue realignment of the soda industry toward sparkling water as the hero, to the continued rise in popularity of Asian food with its greater emphasis on savory over sweet, to the all-too-common experience of asking your server for a wine recommendation that’s “on the drier side,” sweetness continues to be marginalized.

But while sugar has been demonized for decades from a nutritional standpoint, eaters are now reducing sugar intake for purely taste reasons, not just health ones. Even people who aren’t militant about avoiding sugar are moderating it because they want to actually taste their food, not have their taste buds smothered in a wave of sweetness. And with rising negative sentiment around the healthfulness of artificial sweeteners and the general affinity for more unadulterated foods, diets in 2024 and beyond might not only continue to reduce sugar levels, but whatever small amounts of sugar they do eat will come from natural sources, not synthetic ones.

—Mike Lee, Founder of The Future Market, a trend forecasting company for the food industry

You used to have to go to a sterile clinic to get a longevity boost with Vitamin IV drips and stem cell therapy but resorts are now partnering with longevity centers to offer onsite treatments. Guests at Four Seasons Resort Maui at Wailea can get a poolside NAD+ IV drip. Katikies Kirini in Santorini now has an outpost of a ZOE Bio Regenerative Wellness Clinic where guests can get live blood analysis. And Six Senses Ibiza has partnered with biotech company RoseBar to offer guests full diagnostic testing that can inform biohack treatments like localized cryotherapy.

—Jen Murphy, Outside contributor and longtime fitness columnist for the Wall Street Journal

I think in 2024 sotol will take over from mezcal as the “it” cocktail. Cheers!

(12/25/2023) Views: 1,909 ⚡AMP
by Outside Online
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Melissa Jefferson-Wooden Blazes To 10.62 World Lead And Ultimate Championship Glory

Melissa Jefferson-Wooden delivered a sensational performance in Budapest, storming to victory in the women’s 100m at the inaugural World Athletics Ultimate Championship in a breathtaking 10.62 seconds.

The American produced a superb display of acceleration and composure to claim the World Ultimate Championship title while recording the fastest women’s 100m time in the world this year. Her 10.62 mark underlined her exceptional form and placed her firmly at the top of the global sprinting hierarchy.

Jefferson-Wooden controlled the race through the decisive stages and maintained her form all the way to the finish to secure a statement victory against a field packed with championship pedigree. She crossed the line ahead of Olympic champion Julien Alfred, who clocked 10.74 seconds with a -0.2 m/s wind, while Sha’Carri Richardson took third in 10.76.

Women’s 100m Final

1. Melissa Jefferson-Wooden — 10.62

2. Julien Alfred — 10.74 (-0.2 m/s)

3. Sha’Carri Richardson — 10.76

The victory was especially significant given the quality of the opposition. Jefferson-Wooden held her nerve against Alfred and Richardson, two of the most accomplished sprinters of the current generation, to produce the fastest performance in the world this year when it mattered most.

Alfred once again demonstrated her consistency at the highest level by taking silver, while Richardson completed an all-star podium in a race that brought together three of the biggest names in women’s sprinting.

But beyond the time, the title and the celebration, one of the most touching moments came after the race when Jefferson-Wooden embraced her father, Melvin, in an emotional celebration.

Their moment carried a deeply personal meaning. When Melissa was just 17 years old, she donated her stem cells to help her father undergo a bone marrow transplant after he was diagnosed with myelodysplastic syndrome. Years later, the two shared an unforgettable embrace in Budapest after she had become the World Ultimate Champion.

For Jefferson-Wooden, however, the evening was about far more than a medal. It was the culmination of an extraordinary journey, now highlighted by a world-leading 10.62 seconds on one of the biggest stages in athletics.

With the Ultimate Championship title secured and her father by her side, Jefferson-Wooden leaves Budapest with more than being an ultimate champion. She leaves with momentum, confidence and a powerful statement of intent — turning a high-profile showdown into one of the defining sprint performances of her season.

(09/12/2026) Views: 58 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Audrey Werro Rules The 800m As Swiss Star Claims Ultimate Championships Crown

Audrey Werro has added another major title to her extraordinary season, storming to victory in the women’s 800m at the inaugural World Athletics Ultimate Championships in Budapest.

The Swiss star delivered a commanding performance, taking control from the opening gun and refusing to surrender the lead as she powered through an absorbing battle against two of the biggest names in the event.

Werro stopped the clock at 1:55.88 to become the Ultimate Championships 800m champion, producing another statement performance on one of the sport’s newest and most prestigious stages.

Behind her, Great Britain’s Keely Hodgkinson fought her way to second in 1:56.26, while the Netherlands’ Femke Broeders-Bol completed the podium in 1:56.74.

The result once again brought together the same formidable trio that featured on the podium at the European Championships, but Werro again proved to be the athlete who could rise above the challenge when it mattered most.

Her Budapest triumph is the latest chapter in a season that has already included records, a successful Diamond League Trophy defence and European Championship gold. Now, she can add the Ultimate Championships crown to a growing list of accomplishments.

Werro’s consistency has been particularly impressive in an 800m event packed with elite talent. Rather than simply relying on a fast finish, the Swiss athlete showed her authority by taking the initiative from the beginning and maintaining enough strength and composure to hold off Hodgkinson and Broeders-Bol all the way to the line.

The victory also underlined the remarkable depth of the women’s 800m, with three athletes separated by less than a second at the finish. Hodgkinson’s 1:56.26 and Broeders-Bol’s 1:56.74 showed just how fiercely contested the race was, but Werro’s decision to dictate the pace ultimately gave her the decisive advantage.

For Werro, this was more than another medal. It was another opportunity to demonstrate that her rise is no passing moment. On a stage featuring established champions and elite rivals, she once again produced the performance required to claim the biggest prize.

For Hodgkinson, the silver medal adds another major podium finish, while Broeders-Bol once again demonstrated her ability to compete with the very best over two laps.

But the spotlight in Budapest belonged unmistakably to Werro.

With another championship crown secured, the Swiss star has strengthened her claim as the athlete setting the standard in women’s 800m running. This is Audrey Werro’s era — and the rest of the field is chasing.

(09/12/2026) Views: 42 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Collen Kebinatshipi Does It Again! 43.39 Makes Botswana Star Fifth All-Time.

Busang Collen Kebinatshipi has delivered another sensational performance, storming to victory in the men’s 400m at the inaugural World Athletics Ultimate Championship in Budapest.

The reigning world champion stopped the clock at an astonishing 43.39 seconds, smashing his own Botswana national record and moving to fifth on the world all-time list.

Kebinatshipi produced a commanding finish to pull away from his rivals and secure the Ultimate Championship title. American star Rai Benjamin finished second in 44.15, while Jereem Richards of Trinidad and Tobago completed the podium in 44.23.

 Men’s 400m

1. Busang Collen Kebinatshipi — 43.39 NR

2. Rai Benjamin — 44.15

3. Jereem Richards — 44.23

The performance is even more remarkable considering that Kebinatshipi had already rewritten the Botswana record just one week ago in Brussels, where he ran 43.40. In Budapest, he lowered that mark by another 0.01 seconds to establish a new national record of 43.39.

That improvement has also propelled the 22-year-old into rare territory. His latest time now ranks him fifth fastest in history over 400m, placing him among an extraordinary group of athletes who have broken the 43.40 barrier.

Kebinatshipi's victory also caps an extraordinary season for the Botswana star. After establishing himself as a global champion, he has continued to demonstrate that he belongs among the very best one-lap runners in the world.

And there is a major reward for his historic night in Budapest: Kebinatshipi walks away as the Ultimate Champion and $150,000 richer.

From another national record to a place among the five fastest 400m runners ever, Kebinatshipi has turned an already remarkable season into something truly special.

Botswana has its latest sprinting superstar — and Kebinatshipi is showing that his ceiling may be even higher than anyone imagined. 

(09/12/2026) Views: 45 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Marileidy Paulino Strikes Again To Rule The One-Lap Showdown In Budapest

Marileidy Paulino once again proved why she is the undisputed queen of the one-lap event, powering to victory in the women’s 400m at the inaugural World Athletics Ultimate Championship in Budapest.

The Dominican Republic superstar produced a sensational 49.07 seconds to claim gold, pulling decisively away in the final straight and holding off a fiercely competitive field to extend her remarkable unbeaten run.

Paulino delivered her trademark combination of controlled speed and devastating finishing strength. She remained firmly in contention through the opening stages before unleashing her decisive move down the home straight, where she quickly opened a gap on her closest challengers.

Norway’s Henriette Jæger mounted a strong challenge but could not match Paulino’s finishing speed, crossing the line second in an impressive 49.28. Jamaica’s Nickisha Pryce completed the podium after clocking 49.56, ensuring that three of the world’s leading 400m talents occupied the medals.

The result once again underlined Paulino’s extraordinary consistency at the highest level. She entered Budapest as the world leader after running 48.48 in Paris in June, a performance that also set a Diamond League record. She subsequently remained unbeaten throughout her Diamond League campaign, closing the circuit with a meeting-record 48.64 in Brussels.

Budapest has also become a special venue in Paulino’s career. Three years ago, at the same National Athletics Centre, she captured her first individual world title, marking the beginning of another dominant chapter in her career. She later added Olympic gold in Paris in 2024, further establishing herself among the defining 400m athletes of her generation.

The inaugural World Athletics Ultimate Championship has brought together the sport’s biggest stars in a new winner-takes-the-spotlight format, with Olympic and world champions, Diamond League winners and leading performers competing for ultimate honours.

For Paulino, the occasion once again ended with Ultimate Crown on her arms.

With 49.07 seconds, she did more than win another major 400m title. She delivered another statement of authority, powering through the final straight with the confidence and speed that have made her one of the most dominant figures in modern women’s athletics.

Marileidy Paulino remains unbeaten, remains relentless and, once again, remains the queen of the one lap.

(09/12/2026) Views: 54 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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Jakob Ingebrigtsen Withdraws From Budapest 1500m After Stunning 5000m Victory: “Fitness Cannot Be Faked”

Jakob Ingebrigtsen has made a major decision regarding the remainder of his World Athletics Ultimate Championship campaign, confirming that he will withdraw from the men’s 1500m in Budapest despite producing a sensational performance to win the 5,000m title.

The Norwegian superstar stormed to victory in the inaugural Ultimate Championship 5,000m on Friday night, clocking a season-best 12:59.24 and delivering a devastating finishing kick to defeat Olympic 5,000m champion Cole Hocker and American Parker Wolfe.

Ingebrigtsen’s final 100 metres was arguably the defining moment of the race. The Olympic champion produced a remarkable 12.60-second closing 100m, powering away from the field to secure the $150,000 winner’s prize and underline just how far his fitness has progressed since returning from Achilles surgery.

The victory was particularly significant after what has been an extremely difficult period for the 25-year-old. Earlier in the season, Ingebrigtsen faced serious uncertainty over whether he would even be able to compete at the highest level again. His return has gradually gathered momentum, and his performance in Budapest offered perhaps the clearest indication yet that the Norwegian is rediscovering his formidable racing ability.

But rather than risk pushing his recovering body further, Ingebrigtsen has now opted to step away from the 1500m.

The decision means the highly anticipated showdown with British rival Josh Kerr will not take place in Budapest after all. The two stars had been expected to renew one of the biggest rivalries in modern middle-distance running in the 1500m final.

Instead, Ingebrigtsen is looking beyond the immediate opportunity and towards the bigger picture.

“I’m thinking about 2027… Fitness cannot be faked,” the Norwegian said, signalling that protecting his long-term condition has become more important than chasing another major victory only days after his return to peak-level competition.

The decision comes just one week after an emotionally charged Diamond League Final in Brussels, where Ingebrigtsen finished fourth in the 1500m behind Australia’s Cameron Myers, Kenya’s Phanuel Kipkosgei Koech and American Ethan Strand.

After that race, Ingebrigtsen delivered a fiery assessment of his rivals and questioned the tactics surrounding the pacemaking, particularly involving Hocker. He later acknowledged that there had been “a little too much adrenaline and emotion” when microphones were placed in front of him immediately after the race.

Yet his latest decision shows that beneath the emotion and competitive intensity lies a longer-term strategy.

Ingebrigtsen has already demonstrated that he can compete at an elite level again. His 12:59.24 in Budapest was not simply a victory — it was a statement that the Norwegian remains capable of producing a world-class finish even after months of injury rehabilitation.

Now, however, he is choosing not to gamble with that progress.

For a runner who has spent much of the year fighting his way back from injury, another 1500m race could have offered enormous rewards but also carried unnecessary risk. By withdrawing, Ingebrigtsen is effectively prioritising longevity over one more opportunity for immediate glory.

His message is clear: the comeback is underway, but it will not be rushed.

The 5,000m victory has given Ingebrigtsen confidence, momentum and perhaps, most importantly, proof that his body can once again handle elite competition.

Now comes the harder part — knowing when to stop.

With 2027 already firmly in his sights, the Norwegian has chosen recovery over risk. And after everything he has endured, that could ultimately prove to be one of the most important decisions of his comeback.

Jakob Ingebrigtsen is not walking away from the sport. He is protecting his future in it.

(09/12/2026) Views: 49 ⚡AMP
by Erick Cheruiyot for My Best Runs.
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