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Saucony Launches New NIL Partnership with a Different Type of Distance Athlete
The shoe brand is teaming up with Galen College of Nursing to provide footwear and financial compensation to four stand-out nurses.
If you’ve followed college sports over the last few years, you’ve probably heard about NIL, or “Name, Image, and Likeness.” Ratified in 2021, NIL allows college athletes to partner with companies and earn money from marketing or sponsorships. Previously, NCAA athletes were not allowed to profit off business deals related to their sport.
On Wednesday, Saucony posted on Instagram that, “The next big NIL deal is coming.” And on Thursday, they revealed that deal: the NIL Student Nurse Initiative. The shoe brand is partnering with Galen College of Nursing to sign four collegiate nursing students to NIL deals.
“We've officially signed four new collegiate distance athletes,” Saucony wrote on Instagram. “No, not your traditional endurance athlete, four aspiring nurses @galencollegeofnursing! The average nurse can walk nearly a marathon each week on the job! With this NIL initiative, we’re shining a light on their stories, their successes, and how critically important nurses are to our healthcare ecosystem.”
The nurses—four of Galen’s top students—include Lauren Lowe, Sarah Sangha, Ashley Lutes, and Brianna Nelly. The quartet will receive pairs of Saucony Triumph 20 and Saucony Endorphin Shift 3 shoes to wear on the job, as well as an undisclosed amount of “financial compensation,” according to a press release. The company told Runner's World that this is currently the only NIL partnership the brand has.
Other collegiate distance runners have garnered NIL deals in recent years. Star runner Katelyn Tuohy, of N.C. State, inked a contract with Adidas in November, and the reigning NCAA cross country champion, Charles Hicks, of Stanford, signed with Nike in March. Duke steeplechaser Emily Cole reportedly makes over $150,000 from endorsement deals on social media.
In the spirit of National Nurses Month in May, Saucony is also offering a discount of 25 percent to all nurses and nursing students, through May 18.
(05/14/2023) Views: 574 ⚡AMPby Runner’s World
