Running News Daily

Nelson, B.C., runner Matti Erickson becomes first Canadian athlete to sign collegiate deal with Nike

University of Oregon middle-distance runner Matti Erickson had a standout 2024 track season, making waves as one of Canada’s top up-and-coming 800m athletes. According to Citius Mag, the 21-year-old from Nelson, B.C. has become the first Canadian track athlete to sign a Name, Image and Likeness (NIL) deal with U.S. sportswear giant Nike, marking a major milestone for Canadian athletes in the NCAA.

Erickson, who’s in his final year with the Oregon Ducks program, has proven his potential over the last three seasons by medalling in the men’s 800m at the Pac-12 championships each year. This deal with Nike allows him to continue competing at the collegiate level while earning compensation through his image and achievements.

This is an opportunity for NCAA athletes that wasn’t available until the NIL rule change in July 2021. While an NIL deal is more limited financially than a professional contract, it offers athletes the best of both worlds: a path to monetizing their name while continuing collegiate competition, plus a foot in the door if they turn professional after college. 

Just after his 2024 NCAA season ended, Erickson clocked a personal best of 1:45.74 at the Portland Track Festival, placing him as the ninth-fastest Canadian man over 800m in history. He followed this by finishing third at the Canadian Olympic Trials, only narrowly missing a spot on Team Canada for Paris, finishing behind Olympic silver medallist Marco Arop and rising star Zakary Mama-Yari.

Securing an NIL deal as an international student isn’t easy. Erickson navigated restrictions around earning income while on a student visa, finding a solution with the support of his coach and agent. His deal represents a breakthrough for other Canadian student-athletes seeking similar opportunities in the U.S. In September, Ceili McCabe of West Virginia University became the first Canadian runner to sign a NIL deal in the NCAA, inking a deal with Swiss brand On.

Ceili McCabe becomes first Canadian runner to sign NIL deal

The 2024 Olympian from Vancouver is breaking barriers for Canadian athletes in the NCAA.

Canadian 3,000m steeplechase record holder and national champion Ceili McCabe has officially become the first Canadian to sign an NIL (Name, Image, Likeness) deal, partnering with Swiss athletic brand On.

The Vancouver native, 23, who competes in the NCAA for West Virginia University (WVU) is one of the biggest up-and-coming talents and already has two senior national titles to her name. The agreement caps off an incredible track season, where she ran the steeplechase national record of 9:20.58 and made her Olympic debut in Paris.

“On really stuck out to me because of their experience with international athletes in the NCAA, and the flexibility they had as a brand in terms of individual sponsorships as well as groups post-collegiately,” says McCabe on her decision to sign with On. “It seemed like a brand that would be supportive of finding the best situation [for me] after college.”

The deal marks a significant milestone for Canadian athletes in the NCAA, as they have traditionally faced challenges in securing such partnerships due to student visa restrictions, which prohibit international students from earning money during their studies. With the help of her coach and agent, McCabe was able to meet with a few brands to discuss offers and means of adhering to the requirements of her NCAA eligibility and student visa.

“Technically, I am not allowed to promote the brand in any way,” McCabe said when explaining how her team worked around the terms of her U.S. student visa. “What I can do in the U.S. it is pretty minimal beyond wearing their gear and spikes [depending on whether WVU will allow her to],” she says. “Once at home, I would be able to make posts or repost [On] on my platforms.” Since WVU’s track program is endorsed by Nike, there are still some barriers that need to be addressed when it comes to wearing On’s gear during competition.

McCabe says there is more to the brand deal than simply earning an income. “I think being able to build a relationship with a brand and see how it might work for the future is a benefit,” she says. With aspirations of running professionally, this NIL deal gets her a foot in the door for opportunities to join a professional group following her collegiate career.

She also has big goals as she heads into the 2024 NCAA cross-country season; McCabe is the reigning Canadian cross-country champion, but redshirted (sat out to preserve eligibility) during last year’s NCAA season. In 2021, she finished third overall at the NCAA Cross Country Championships in Tallahassee, Fla.

London, Ont. runner breaks Moh Ahmed’s U23 5,000m record

At the Windy City Invite in Chicago on the weekend, Evan Burke of London, Ont., put himself in elite company by breaking Moh Ahmed’s Canadian U23 indoor record in the 5,000m, running 13:38.46.

Burke, who attends Stanford University in Palo Alto, Ca., finished sixth in the race behind the 2022 NCAA cross-country champion Charles Hicks, clocking the sixth-fastest 5,000m time in his school’s history.

Burke’s previous accomplishments include winning the 2018 Ontario XC Championships and finishing fourth in the 3,000m at the 2018 Youth Olympic Games in Buenos Aires, where he set a Canadian U18 record of 8:14.99.

His achievements eventually led him to a scholarship at Stanford University in Palo Alto, Calif., where he is currently in his fourth year and competes with the school’s cross-country and track program, specializing in the 3,000 and 5,000m.

The previous record, held by Ahmed, was set in 2011, when he ran 13:41.74 at the Texas A&M Invite. Burke bested Ahmed’s time by three seconds. 

Burke’s record is the third Canadian U23 record to be broken in this 2022-2023 indoor season, joining Quebec’s Olivier Desmeules of Penn State University, who broke the 600m record, and Vancouver’s Ceili McCabe of West Virginia University, who broke her own women’s 3,000m record in December.