Running News Daily

Craft Sportswear Becomes Official Athletic Footwear Partner of the Rock ‘n’ Roll Running Series

The Rock ‘n’ Roll® Running Series and Craft Sportswear are excited to announce a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series.

This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe in three limited-edition colorways – black, red and yellow. This exclusive mid-distance running, and training shoe will be available on the official Rock ‘n’ Roll Running Series merchandise e-commerce store at www.runrocknrollstore.com and at all 2021 Rock ‘n’ Roll Running Series events. 

“We are thrilled to have Craft Sportswear join us as the Official Athletic Footwear Partner of the Rock ‘n’ Roll Running Series,” said Matt Wikstrom, Senior Vice President, Global Partnerships for The IRONMAN Group. “The launch of this new co-branded running shoe is a great opportunity for our runners to experience the high-performance and quality of Craft with the spirit and energy of the Rock ‘n’ Roll Running Series.”

Craft is a high-quality and high-performance Swedish brand that provides world champions and everyday heroes an endurance focused footwear and apparel design for any distance and any terrain.

As part of the X-series, the Craft x Rock ‘n’ Roll Running Series collaboration features a multi-purpose running shoe that truly follows the natural contours of the foot.

This Craft design features a lightweight and breathable engineered mesh upper and an ARC Foam midsole with launch pad at the forefoot and landing pad at the heel that provides excellent cushioning and response.

In addition, innovative X cables run under the midfoot and behind the heel to secure and stabilize the foot — offering a perfect balance between support and flexibility for a natural stride. “The running community here in the U.S. has exploded over the past two years and we are thrilled to be aligned with the Rock ‘n’ Roll Running Series one of the premier race organizations here in the US.” said Eric Schenker, CEO of Craft NA.

“Through this partnership we look forward to providing Rock ‘n’ Roll and their participants innovative products and programs that will help elevate their racer’s experience and meet all their endurance needs.” To kick off the partnership, the Humana Rock ‘n’ Roll® Virtual Running Club is launching three Craft inspired virtual challenges designed to get runners to Lace Up, Step Up and Power Up.

Offering three distances, these challenges are the perfect way to try out the new Craft x Rock ‘n’ Roll Running Series running shoe and learn more about each limited-edition colorway. By participating in any, or all, of these multi-level challenges participants can earn points towards discounts at the online or in-person Rock ‘n’ Roll merchandise stores and be entered to win a $500 Craft gift card. Visit www.runrocknrollvr.com to sign up and complete the challenges between Tuesday, August 31 and Friday September 10, 2021.