Running News Daily

The Big Sur Marathon Foundation (BSMF) Taps Blistering Pace Race Management as Organization Reboots

As the running industry eagerly returns to in-person racing, the Big Sur Marathon Foundation (BSMF) is excited to announce their expanded partnership with Napa-based Blistering Pace Race Management (BPRM). On October 1, 2020, the Big Sur Marathon Foundation suspended most business operations in order to preserve resources during pandemic-era shutdowns. As California begins to lift restrictions and develops guidelines for large in-person events, the organization is planning for 2022 events with BPRM and Race Director, Doug Thurston, at the helm.

BPRM, who has worked with BSMF since 2016, is expanding their scope of work with more operational responsibilities and added marketing and communications, sponsorship, and registrations.

“After working with the Big Sur Marathon Foundation in increasing capacities for the last five years, we have been fortunate to learn about their events, work alongside their staff, board of directors, and committee members, and build a very strong relationship of trust between us,” said Michelle La Sala, President of Blistering Pace Race Management. “We are thrilled to take the next step with the foundation and look forward to delivering continued success and a world-class participant experience.”

In order to allow adequate time to plan and execute a safe event weekend, BSMF’s next in-person race is the Big Sur Marathon weekend of events scheduled for April 22-24, 2022.  The next in-person Monterey Bay Half Marathon weekend is planned for November 11-13, 2022.

“We’re excited to expand our relationship with Blistering Pace,” said Doug Thurston, race director. “She has built a world-class team that is dedicated to the runner experience and helping our non-profit organization rebuild from the effects of the pandemic.”

The Big Sur Marathon Foundation’s mission is to “create beautiful running events that promote health and benefit our community.” BSMF aims to expand upon their mission by employing BPRM’s strategic counsel and professional implementation for their two flagship races. BPRM brings six years of wide-ranging industry experience to the BSMF portfolio of events, along with a full-time staff of five.

About Blistering Pace Race Management

Founded in 2016, BPRM works in a variety of race management capacities, ranging from staffing to full operational oversight. Clients include the Kaiser Permanente San Francisco Half Marathon, 10K & 5K, the Napa Valley Marathon and Half Marathon, the Big Sur Marathon Foundation, the Bank of America Chicago Marathon, and the TCS New York City Marathon. For more information, visit the website.

 About the Big Sur Marathon Foundation

The Big Sur Marathon Foundation is a nonprofit organization whose mission is to create beautiful running events that promote health and benefit the community. Under the brand are two individual race weekends: Big Sur International Marathon in April and the Monterey Bay Half Marathon in November. For more information, visit www.bsim.org #bigsurmarathon