Running News Daily

PUMA to become the Official Footwear and Apparel Partner of the Boston 10K for Women

Conventures, Inc., organizers of the Boston 10K for Women, presented by REI, today proudly introduced PUMA as its official footwear and apparel partner. In further demonstrating its commitment to women’s running, the footwear and apparel company will provide pre-event activations, on-site engagements at Boston Common, and will become the title sponsor of the event’s elite athlete field.  The Boston 10K for Women is the longest-running all-women’s sporting event in New England, and will return to the roads this October for its 45th running.

PUMA’s support of the event will put PUMA’s logo on the race bib number, PUMA footwear on race officials, and the “Elite Field, Powered by PUMA” will help support visibility for the event’s elite field. The new race partnership is the latest illustration of PUMA’s deep commitment to Boston, to running, and to women, and allows the company to align itself with the largest all-women’s race in New England for multiple years.

“When we recognized the opportunity to partner with such a historic and important race that supports female runners, we could not have been more excited to get involved,” said Erin Longin, Global Director of Running & Training at PUMA. “With PUMA Running we are looking to spark change in the running industry and champion female runners. The event brings out the best in women of all abilities, and it is a shining example of the sisterhood, compassion, and energy that unites us all. It’s a great day, and we can’t wait to be out there.”  

“It’s a bounce back year for women’s running, and as runners reunite around the country, the sport needs companies like PUMA to lead, which is exactly what they’re doing,” said Dusty Rhodes, who founded the race in 1977. “A road race is where everyone can line up as equals, compete, have fun, and support each other. It’s a unifying phenomenon, and PUMA recognizes the power of race day.”

Held every year on the second Monday in October, race organizers yielded their traditional race date to accommodate the 125th Boston Marathon, scheduled for Monday, October 11, 2021. The race date for 2021 Boston 10K for Women will be announced shortly, and the event will accommodate as much of an in-person component as it prudently and safely can.

The event features hours of pre-race and post-race athletic and wellness programming to complement the flat and fast 6.2-mile course, where runners cheer for each other along stretches of the Charles River. The course features sweeping views of the Boston skyline, a few twists and turns, and comes to a dramatic finish at Boston Common. In 2020, the event converted to a six-day virtual event, where runners from 40 states and 10 countries took part in the 10K at a time and location of their choosing.

About Boston 10K for WomenEstablished in 1977 as the Bonne Bell Mini Marathon, the Boston 10K for Women is the longest-running all-women’s sporting event in New England. With thousands of runners and spectators each year, it’s New England’s largest all-women’s road race, and has been organized every year by Conventures, Inc. The race features a flat out-and-back course through Boston’s Back Bay neighborhood and scenic stretches of Memorial Drive in Cambridge. More than 183,000 women have raced in the event since its inception. For more information on the race please visit www.boston10kforwomen.com.