Running News Daily

RUN THE WORLD: ASICS WORLD EKIDEN 2020 TAKES VIRTUAL RACING TO A WHOLE NEW LEVEL

ASICS Australia have announced the inaugural ASICS World Ekiden 2020: the ultimate team challenge that will see teams of up to six people from all over the world come together to complete a combined marathon. Inspired by a century of Japanese running culture, the race will be split into six legs of varying distances, making it perfect for runners of all abilities and experience.

Bringing people together when they’re apart

The launch of the ASICS World Ekiden 2020 comes in direct response to the findings of ASICS’ ongoing global research   into the ever-changing needs of runners and sports fans the world over. The research, which kicked off immediately after the pandemic began, reveals that 42% of people who exercise regularly are finding it difficult to stay motivated as they don’t have a goal to work towards at the moment.

Meanwhile, three in four (74% globally) of team sport players say sport or exercise is more enjoyable when played with friends and teammates and two thirds (67% globally) admit to missing the chance to compete with others. Half (50% globally) even claim their mental wellbeing has been negatively impacted by being disconnected from teammates.

Through the ASICS World Ekiden 2020, ASICS therefore aims to help people renew their connections with each other, enjoy the mental and physical benefits of team competition and re-energise their collective love of sport and exercise with a shared goal.

Yasuhito Hirota, President & Chief Operating Officer, ASICS, said: “It may be inspired by one of Japan’s most famous race formats, but the ASICS World Ekiden 2020 really is an event like no other.”

To help teams prepare to give their very best in the event, ASICS is offering them free access to a variety of products and services in the run-up to race day, including training, coaching and expert tips. To celebrate the achievement of everyone who takes part, all teams who complete the race will be automatically entered for a chance to win one of 10 prize packs, including running shoes, shorts, t-shirt and socks.

Yasuhito Hirota added: “At ASICS, listening to runners of all levels and understanding their evolving needs is at the heart of everything we do. Right now, that means helping bring back the mental, physical and social benefits that come with team sport. But as life continues to change in future, we’ll keep on innovating new products, services and events that deliver the experiences people want.”

Anyone can Ekiden – so the ASICS World Ekiden 2020 is open to all, with distances that attract all levels of runner. To take part, people simply sign up for free, using Runkeeper or the ASICS hub. Teams must complete their relay race between 11th and 22nd November 2020. Expert advice and training plans are available on Runkeeper and the latest news and information about ASICS World Ekiden 2020 is available via #ASICSWorldEkiden or www.asics.com.