Running News Daily

Running News Daily is edited by Bob Anderson in Los Altos California USA and team in Thika Kenya, La Piedad Mexico, Bend Oregon, Chandler Arizona and Monforte da Beira Portugal.  Send your news items to bob@mybestruns.com Advertising opportunities available.  Train the Kenyan Way at KATA Kenya. (Kenyan Athletics Training Academy) in Thika Kenya.  KATA Portugal at Anderson Manor Retreat in central portugal.   Learn more about Bob Anderson, MBR publisher and KATA director/owner, take a look at A Long Run the movie covering Bob's 50 race challenge.  

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Marathon over soccer and Formula 1: BMW is breaking its own ground in sports marketing

BMW has not been involved in Formula 1, the top level of motorsport, for some time now. However, its involvement in running seems to be established for the long run. Is that not a paradox for an automobile manufacturer? And is it being done primarily for image reasons? Running and the automobile industry are not mutually exclusive. Quite the opposite. Discipline, endurance and readiness to perform are the mark of successful runners; they must intelligently make use of their energy reserves. (01/20/2018) Views: 1,739 ⚡AMP
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