Running News Daily

Bolt Champagne - Jamaican Sprint Legend Partners With South Africa's Mumm To Create Own Champagne Brand

While Jamaica’s icon of track and field, Usain Bolt, is leaving his career in sport behind and delving into the field of business, the glitz and glamour that followed him through each successful stage of his record-breaking path as an athlete shows no sign of abating. This was evident in South Africa where he launched his new signature champagne Mumm Olympe Rosé last Thursday at a press conference in South Africa.

Bolt was in South Africa as one of the co-hosts of Sun Met, an illustrious and acclaimed horse-racing event known as Africa’s richest race day. The famous show is not just focused on horse racing but has become a gathering place for socialites, popular personalities and fashionistas. This was the perfect occasion to unveil this new champagne.

Mumm’s brand manager Etienne Cassuto, said, "We are excited to unveil the fruit of a two-year collaboration with nine time Olympic gold medalists Usain Bolt, a champagne embodying the excellence of our craftsmanship and values of our chief entertainment officer. Mumm Olympe Rosé is a unique and innovative champagne created for your daring celebrations."

 “In Jamaica we do this naturally,” Bolt said, “we mix cognac with champagne, and it’s something that I enjoy. So when we sat down in the first meeting and we were trying to figure out what direction we wanted to go with the bottle and with the drink I mentioned it and asked ‘is it possible?’ and they said ‘yes’. So for me that was something I was happy about and when you taste it you’ll taste the cognac and together it’s very nice, trust me.”

Created by the renowned English designer Ross Lovegrove for Mumm Grand Cordon, the bottle of Mumm Olympe Rosé is described as a technical feat.

"Its slender neck lends to the aromatic development of the wine, and its harmonious lines are accentuated by the iconic red sash set directly in the glass," the champagne producer said in a media release.

Together with Bolt, Mumm said it is "dedicated to exploring unprecedented ways of celebrating with their fans and Mumm Olympe Rosé is on its way to becoming emblematic".