Running News Daily

Dallas Marathon, Texas’ longest running and largest marathon continues title partnership with BMW global brand through 2023

The Dallas Marathon today announced a multiyear title sponsorship extension with BMW of North America and the Dallas-Fort Worth Area BMW Centers.

Texas’ longest running marathon and the largest annual sporting event in North Texas will continue to be known as the BMW Dallas Marathon through 2023.

“We are thrilled to be extending our title partnership with BMW for the next five years, which includes the Dallas Marathon’s 50th anniversary in 2020,” said Paul Lambert, President of the Dallas Marathon. 

”As one of the world’s most admired and distinguished brands, BMW has partnered with us in elevating our guest experience for the thousands of participants and spectators who travel far and wide to participate in our Marathon Weekend of Events.”

The Dallas Marathon was BMW’s first title sponsorship of a major U.S. running event when its partnership was launched in 2016. In just two years, BMW has coordinated several exclusive initiatives for BMW Dallas Marathon participants, including a chance to receive a VIP trip and entry to the BMW Berlin Marathon through its sweepstakes program.

Additionally, the Dallas-Fort Worth BMW Centers work with the Dallas Marathon in coordinating a series of free 5K social runs leading up to race weekend to help promote awareness and excitement throughout the local community. “BMW is looking forward to extending our title partnership with an iconic marathon that represents our brand very well in a major metropolitan market,” noted Craig Westbrook, VP of BMW North America. 

”Together, BMW and the Dallas Marathon will continue to fuel health and wellness and raise funds for the race's beneficiary the Texas Scottish Rite Hospital for Children.”