Running News Daily

KATA has announced the appointment of Emmanuel Rotich as its new Camp Manager.

“KATA is based in central Portugal, housed at the Anderson Manor of Portugal, with offices in Thika, Kenya, and Los Altos, California. From these three locations, we coordinate all aspects of our camps and potato farms, making KATA a truly global initiative.”

“Emmanuel has a strong athletic background, was educated at Tulane University in New Orleans, and most importantly, after speaking with him, I was impressed with his passion for the sport we love and for tying in potato farming to support our mission.”

A Unique Mission: Athletics and Agriculture

In just 90 days, KATA has grown into a movement unlike anything else in the world. The program now operates 30 KATA Running Camps across Kenya, along with 20 additional KATA Potato Farms, bringing the total to 50 KATA farms. These farms provide both food security and revenue streams while directly supporting the athletes who train under the KATA banner.

“There is nothing like this in the world,” said Emmanuel. “When Paul Kipsiele Koech, one of the 30 camp operators and an Olympic medalist, suggested I reach out to Bob—a person I had followed for years on Facebook—I hoped I would be selected to become part of the KATA family.”

Emmanuel Rotich: A Global Perspective

Born and raised in Kenya, Emmanuel Rotich brings an impressive mix of athletic, academic, and professional experience to KATA.

As a former student-athlete at Tulane University in New Orleans, he balanced competitive running with academics, earning a Bachelor’s degree in Architecture and a Master’s degree in Sustainable Real Estate Development. That journey instilled discipline, resilience, and a commitment to excellence—qualities he now carries into his professional career.

“I chose KATA because of its innovative approach to combining athletics with sustainable agriculture,” Emmanuel explained. “This dual focus reflects my values of personal development, community growth, and environmental responsibility.”

Vision for KATA

As International Manager, Emmanuel has outlined three clear goals:

1. Drive Business Growth – Build partnerships and expand KATA’s global influence.

2. Enhance Athlete Development – Ensure that runners in KATA Running Camps have the resources and opportunities they need to thrive.

3. Promote Sustainable Agriculture – Strengthen and grow KATA Potato Farms, which underpin the program’s long-term sustainability.

His professional background spans architecture, sustainable development, logistics, and operations management, combined with the firsthand perspective of an athlete. This balance of skills positions him uniquely to guide KATA into its next phase of growth.

Looking Ahead

“I see KATA not just as an academy but as a movement that integrates sports and sustainability,” Emmanuel said. “By combining athlete development with agricultural innovation, KATA creates a model that benefits individuals, communities, and the environment. I am inspired by Bob Anderson’s leadership and excited to contribute to this vision on both local and international levels.”

With Emmanuel Rotich stepping in as International Manager, KATA continues to gain momentum as a pioneering force in athletics and agriculture. What began as an idea just three months ago has already blossomed into a transformative program with global reach—and Emmanuel’s appointment signals that this is only the beginning.