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Articles tagged #Under Armour
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Recovery is the key to performance for runners

Many new runners believe that the more they run, the fitter and faster they will get. While this is true to a certain degree, performance gains actually happen not during activity, but during recovery – those periods of downtime when muscles and tissues repair themselves from the microtears inflicted during a workout – which is why runners need to pay as much attention to recovery as they do to training. Making sure you’re adequately recovered between workouts is also a good way to avoid getting injured.

Michael Watts, Under Armour’s Director of Global Athlete Performance, says recovery is “arguably more important than the training.” He adds that “Recovery can help us maximize our adaptation, or it can help us get ready for another training session, or it can help us get ready for an event.” 

Watts says the most important aspect of recovery is planning for it. “I think most of us, when we start to think about training for a marathon or a half-marathon, we spend a lot of time on the training aspect: I’m going to run this pace and this many miles, I’m gonna do this on this day, and we forget to plan recovery.”

One easy way to train yourself to plan for recovery is, when designing or choosing a training plan, always include “easy” running days between hard workout days. For example, if you plan to do some combination of tempo runs, fartleks, track intervals and strength training once or twice a week, as well as your weekly long run, for best results schedule them at least a day or two apart, and either run easy on those days or take the day off. That way, after each hard or long session, you’ll be adequately recovered by the time the next one comes around.

Watts recommends having a recovery system that’s built into your training plan. “The tools, really, are the things that come and go, because technology changes and companies develop different tools,” says Watts. “We say, ‘Don’t chase the shiny objects, just make sure you have a bit of a system.’ For example, if you are going to do cold therapy, or contrast bathing, or infrared sauna, or whatever it might be, just know why you are doing that and how it fits into your system, rather than just doing it.” 

It’s also important to have practical, lightweight, packable alternatives when traveling – such as compression socks and a stick roller, when you would normally use compression boots and a bulkier foam roller if you were at home. 

Recovery starts with your cooldown

Getting into the habit of doing a proper cooldown after every workout is an excellent way to promote recovery. Always take several minutes to move around, jogging or walking, after your workout. Foam rolling and stretching (carefully, and avoiding any areas that may have been strained during your workout) can also be extremely useful, as are regular consultations with a physiotherapist and massage therapist. 

The importance of sleep

Watts says that sleep is the No.1 recovery modality in helping both body and mind recover from hard exertion. “The science and research are growing, and we are starting to really understand the importance of sleep, not only for our health, wellness and longevity but also for our performance,” says Watts. He adds that the research recommends eight to 10 hours of sleep per night for athletes, with 20 to 25 per cent of sleep time being REM (rapid eye movement) and 15 to 20 per cent being deep sleep.

Watts can’t emphasize enough how important sleep is for performance: “Sleep can help repair and regenerate both the body and the mind, so it’s an essential recovery tool for athletes,” he says, pointing out that sleep reduces inflammation, promotes the production of human growth hormone, regulates blood sugar levels and hormonal responses throughout the body and allows the brain and body to detoxify. He adds that it’s while we sleep that the adaptations we’ve been training actually occur in the body (not while we are working out), so your best performance as an athlete depends on planning for adequate sleep, creating an environment that’s conducive to getting enough sleep and cultivating habits that protect your sleep.

(08/04/2020) ⚡AMP
by Anne Francis
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How to makes the weekly long run a key part of your training plan

When starting to train for a race of almost any distance beyond the sprints, the weekly long run is key to building endurance. The main principle is to add mileage gradually over time. In the case of the marathon, a four- to six-month build is recommended, and less for a half-marathon or 10K race. Most training plans are conveniently built on a weekly schedule, and your weekend long runs are interspersed with short, easy runs, once- or twice-weekly speedwork sessions and/or strength training and recovery time.

How to incorporate the long run into your weekly routine

The point of the weekly long run is to build your endurance. Starting with a modest goal, such as being able to run for at least an hour without stopping, those who are new to running should run at a pace that lets them carry on a conversation. “You want to be able to actually do the long run, to be able to start it and to finish it – to me that’s where the win is, regardless of your pace,” says Under Armour runner and YAMAJO Run Crew founder David Joseph, who is based in Montreal. Putting in those weekly long runs will give you the confidence to go the distance on race day.

For a first half-marathon, a good rule of thumb is that a runner should have some experience with the 10K before they begin training, and similarly, those tackling their first marathon should have raced a half-marathon first, according to Joseph.

Initially, you’ll be better off running without a watch and getting used to what an easy, conversational pace feels like. More experienced runners might prefer to train by distance rather than time, starting with a long run of 12K to 15K. Adding a kilometre each week, after training for a couple of months you’ll have your long runs up to or beyond 21K and be well on your way to a successful result in the half-marathon – assuming you’re also running shorter distances, and occasionally running fast, in between your weekly long runs.

Under Armour trainer and former Canadian national decathlon champion Rich Hesketh, who is based in Calgary, recommends that beginners build mileage slowly: “Keep your increases quite progressive in a linear fashion,” he says. “Don’t try and have big jumps or go too long at the same pace for more than a couple of weeks. As a principle of progressive loading, we could look at up to one to two kilometres per week for marathon training. And you’ll eventually get to the point where you’re doing your three- and four-hour long runs.”

Keep your long runs easy

It’s important to do the long run at an easy, comfortable, conversational pace in order to train your aerobic system and slow-twitch muscle fibres, which are what the body uses during all but the final sprint of the marathon. You can work on speed over short distances during your mid-week runs. On race day, the two elements of your training (endurance and speed) will come together, and if you’ve also dialled in your nutrition and recovery, you should be able to hold your goal pace and sprint across the finish line. The challenge is to trust that this process works!

Runners should be guided by the 80/20 rule: run 80 per cent of mileage at an easy pace and 20 per cent at a faster pace (steady state, tempo or race pace). Many runners think they will only get faster if they hammer every workout, but this is a very unwise approach that will likely lead to overtraining and injury. Hesketh explains, “People feel like they’re not working hard enough – they feel like they’ve got to go out and blast a hard run. And that’s not necessary – in fact, that steady, even pace, once you find your pace and your cadence for that, will go a long way in your ability to maintain and improve your running.”

Use a heart rate monitor

The best way to determine how fast to run your long runs is to calculate 220 minus your age, and keep your heart rate at or below 60 to 65 per cent of that. For best results, use a wrist-based or chest strap heart rate monitor. For example, a typical 30-year-old’s max heart rate would be around 190 beats per minute, so on long runs their heart rate should not exceed 123 beats per minute. You might feel like you could easily go faster, especially at the beginning of a long run, but you should resist the urge and save the speed for your short midweek runs. The Samsung Galaxy Watch Active2, Under Armour Edition offers accurate wrist-based heart rate monitoring to keep you honest! And in addition, Under Armour’s MapMyRun app offers heart rate analysis, whose detailed heart rate graphs help runners train at the right intensity.

Your total weekly mileage should increase by not more than 10 per cent per week. Let’s say, for example, that you’re running 6K to 8K four times a week, plus your 10K weekly long run (to start). That’s 34K to 42K total for that week. The following week, if you increase your long run to 13K while keeping your other runs at roughly the same length, you’re now running 37K to 45K per week – an increase of around eight per cent. Keep in mind that as you gain fitness and experience, you’ll want to make your mid-week runs a bit longer, as well. (There’s a certain amount of mental math necessary to make sure you’re increasing your mileage at an appropriate rate – not so slowly that you don’t reach your goal, but not so quickly that you end up overtrained, and possibly injured.) Always schedule at least one or two rest days or easy run days between the long run and your next speed workout.

Shoes for the long run

For your long runs, you want a shoe with plenty of cushioning. The UA HOVR™ Infinite 2 is an excellent high-mileage shoe and perfect for the long run. The midsole is made with UA’s signature HOVR cushioning foam, and the shoe has the embedded chip in the heel to give you all your key running metrics via the UA MapMyRun™ app. The Samsung Galaxy Watch Active2, Under Armour Edition also comes pre-loaded with UA MapMyRun™, so you can also receive real-time audio cues on your form and cadence.

f you prefer a shoe that will work well for easy runs, speedwork and tempo runs as well as the long run, the most versatile choice would be the UA HOVR™ Sonic 3, which has all the lightweight cushioning and flexibility you need. It, too, comes with the built-in chip that connects to the UA MapMyRun™ app.

(08/02/2020) ⚡AMP
by Running Magazine
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Austin Marathon Invites Runners from around the world to run Free Global Running Day Virtual 5K

The Ascension Seton Austin Marathon presented by Under Armour invites runners from around the world to register for the free Global Running Day Virtual 5K. This is an excellent opportunity for everyone to come together to celebrate the sport we love and the entire running community.

You can run with anyone from anywhere during the free Global Running Day Virtual 5K! Invite friends, family, neighbors, and your running group to join you. Plus, finishers could win some sweet prizes! Registration is open until Wednesday, June 3rd.

“I’m hyped that the Austin Marathon is offering a virtual 5K to celebrate Global Running Day,” said Will von Rosenberg, who attended last year’s Global Running Day event in Austin. “It was great to see the Austin running community come together at last year’s event. I’m ready to run the Global Running Day Virtual 5K with runners from around the world!”

Participants of the free Global Running Day Virtual 5K can submit their 5K results at any time between May 20th and June 4th. Every participant will receive:

Customizable, downloadable bib that can be printed at home.

Limited-edition 2020 Global Running Day digital finisher medal.

Official digital finisher’s certificate.

Automatic entry into the giveaway to win 1 of 5 grand prizes including entry to the 2021 Ascension Seton Austin Marathon, Half Marathon, or 5K + VIP Experience

“I'm delighted to celebrate Global Running Day with the Austin Marathon. Their 30th anniversary will be the North American leg of my attempt to be the first 6-time cancer survivor to run a marathon on every continent,” said Jonathan Acott, who will participate from London. “After 6 cancers, running is the way I manage both my mental and physical health. It gives me the time I need to manage my emotions but also to celebrate my body and what it's been through and can still do.”

Austin’s flagship running event annually attracts runners from all 50 states and 35+ countries around the world. The start and finish locations are just a few blocks apart.

They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. The Austin Marathon is the perfect running weekend destination. Registration opens on June 1st.

(05/21/2020) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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The Ascension Seton Austin Marathon presented by Under Armour donated Nearly $23,000 to Paramount Theatre

The Ascension Seton Austin Marathon presented by Under Armour donated $22,780 to Paramount Theatre. The donation, in conjunction with Austin Marathon weekend, has increased annually since High Five Events took over in 2017. Nearly 2400 participants registered for the KXAN SimpleHealth 5K benefitting Paramount Theatre.

A portion of their registration fee supports the historic Austin theatre and its educational programs. The event is a part of Austin Marathon weekend and is the only 5K to run on historic South Congress Avenue.  

“We are thrilled to continue this partnership and be the recipient of funds from the KXAN SimpleHealth 5K. The funds from this event support our Education programs serving over 22,000 students each year. Performing, experiencing and learning through the arts helps all young people have the creative confidence they need to be successful in their communities,” said Maica Jordan, Chief Development Officer.

“These funds have immediate and enormous impact on our ability to serve the students most in need. Thanks to all who participated in the 5K and we look forward to seeing you all again next year.”

Inspired by the power of the arts to change lives, the Paramount Theatre strives to engage all Central Texans through extraordinary live performances and films, to ignite the intellect and imagination of our youths through Paramount Education programs, and to ensure the preservation of the crown jewels of downtown Austin. Constructed in 1915 and listed on the National Register of Historic Places, the Paramount Theatre is one of the world's few surviving examples of a fully operational early twentieth-century vaudeville theatre.

More than 250,000 guests attend performing arts events, concerts, film, and talks downtown each year; the Paramount is a principal venue for the SXSW Film Festival, the Austin Film Festival, the Moontower Comedy Festival, and the Summer Classic Film Series. 

“The historic Paramount Theatre has a massive impact on Austin through its shows, community engagement, and educational programs," said Jack Murray, co-owner High Five Events. "We’re excited to grow our partnership and proud to continue our support for the Paramount through the KXAN SimpleHealth 5K."

The Austin Marathon will celebrate its 30th year running in the capital of Texas on February 14, 2021. Austin’s flagship running event annually attracts runners from all 50 states and 35+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants.

The finish line is in front of the picturesque Texas State Capitol. The Austin Marathon is the perfect running weekend destination. Registration is currently open.

(05/04/2020) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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Nike Develops Face Shield for Health-Care Workers on the front lines of the coronavirus fight

With personal protective equipment in short supply for medical workers on the front lines of the coronavirus fight, Nike is offering up its services.

The Beaverton, Ore.-based athletic company announced today that its innovation, manufacturing and product teams have developed face shields and powered, air-purifying respirator (PAPR) lenses in partnership with health professionals from Oregon Health & Science University (OHSU).

Nike delivered its first shipment of face shields and PAPR lenses to OHSU on Friday. The sportswear giant’s PPE is being provided to medical systems located in the vicinity of its Oregon world headquarters, including Providence, Legacy Health Systems and Kaiser Permanente.

“Nike’s generous response to the COVID-19 crisis helps to instill an added layer of confidence and support for health-care workers that we can safely carry out the jobs we were born to do,” said Dr. Miko Enomoto, associate professor of anesthesiology and perioperative medicine at the OHSU School of Medicine.

The Swoosh’s version of a face shield features elements of its footwear and apparel that have been repurposed, including TPU from its Air soles, collar padding meant for shoes and cords originally destined to become apparel. The full-face shield includes three parts which come together through a nine-step process, a collaborative effort of a few Nike teams at its Air Manufacturing Innovation facilities in Oregon and Missouri. Similarly, Nike is making PAPR helmets using the same TPU that is being utilized for the face shields.

n March, OHSU announced a $7 million donation from Nike’s current and former top brass — CEO John Donahoe and wife Eileen, Chairman Mark Parker and wife Kathy, and founder Phil Knight and wife Penny — to coordinate care and provide equipment as it combats COVID-19 in Oregon.

Other athletic companies based in the United States are also offering their manufacturing capabilities to help solve the PPE shortage. Last week, Under Armour said it has delivered 1,300 face shields to the University of Maryland Medical System and expects to make more than 500,000 fabric face masks and 50,000 fanny packs.

And New Balance said on March 27 that it is creating masks in its Lawrence, Mass., manufacturing facility to be used by health-care professionals.

(04/14/2020) ⚡AMP
by Ella Chochrek
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Under Armour brand is manufacturing face masks for hospital workers amid Coronavirus

Under Armour is the latest brand to pivot production to assist in the fight against novel coronavirus.

The Baltimore-based footwear and apparel brand announced on March 31 it plans to manufacture and distribute more than 500,000 fabric face masks while assembling and distributing 50,000 specially equipped fanny packs to support the 28,000 healthcare providers and staff that comprise the University of Maryland Medical System (UMMS).

“This is an unprecedented time. Companies with the ability to innovate and provide resources to make a difference are needed now more than ever,” Under Armour CEO Patrik Frisk said in an e-mail. “Our partners at the University of Maryland Medical System and other medical organizations on the frontlines of this pandemic are facing a new kind of challenge. We hope to deploy our heritage in helping make athletes better—as well as our legacy of local community support—in this new way to help the heroic healthcare workers as they make the lives of all better every day.”

The United States is currently facing a face mask shortage as novel coronavirus continues to sweep through the nation; as of 9:20 a.m. March 31 there are more than 161,000 confirmed cases of COVID-19 and more than 3,000 deaths.

With numbers rising and the demand for medical equipment also increasing, various sports companies have stepped up to contribute during these unprecedented times.

Fanatics announced on March 26 it is partnering with Major League Baseball to support emergency personnel in the fight against novel coronavirus by making hospital face masks and gowns out of the same material used to make baseball jerseys. Nike announced on March 25 it is prototyping personal protective equipment including face shields with guidance from healthcare workers at Oregon Health & Science University. New Balance is producing prototypes for face masks out of its manufacturing facility in Lawrence, Massachusetts, with the hopes to scale production throughout its other New England factories soon.

Under Armour designed a one-piece face mask that doesn’t require sewing. The mask’s origami-style folds mold the fabric into the desired mask shape. Under Amour senior vice-president of advanced material and manufacturing innovation Randy Harward estimates the company can generate as many as 100,000 masks per week moving forward utilizing its knife cutter which can carve nearly 100 pieces of fabric at once.

The brand is not only helping supply healthcare providers and staff at UMMS, it has begun providing face masks to LifeBridge, a regional health care organization based in Baltimore, and is in discussion with Johns Hopkins Medicine, MedStar and other local medical institutions regarding supplies.

Under Armour, which is exploring 3-D printing N95 and N80 masks for medical professionals, has already delivered 1,300 face shields to UMMS.

“Ensuring the health and safety of our medical staff and patients is our first priority,” said Dr. Mohan Suntha, president and CEO of University of Maryland Medical System. “The national shortage of personal protective equipment has put our hospitals—and every other hospital in the country—under intense pressure to manage supplies while delivering care in a setting that is safe for our patients and employees.

(04/04/2020) ⚡AMP
by Michael LoRé
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A look at the latest from Adidas, Adizero Pro carbon-plated shoe

Adidas has announced the release date of its commercially available carbon-plated shoe. The Adizero Pro is made of a Carbitex carbon-plate, a Lightstrike midsole (padded by a bit of Boost at the heel) and a Continental rubber outsole.

The shoe will be available to select markets on April 1, 2020 and worldwide on May 15, 2020.

Prototype versions of this shoe have been seen on the feet of four-time New York Marathon Champion Mary Keitany, 10K world record-holder Rhonex Kipruto, and even in 2008, on the feet of the former marathon world record-holder Haile Gebrselassie.

This is the first time the company is using Lightstrike in a running shoes (a TPU foam that made its debut in basketball). Adidas believes Lightstrike’s combination of stability and energy return will be appreciated by runners, especially over the full marathon distance.

The Adidas prototype that debuted at the 2020 Houston Marathon isn’t the shoe that was announced today. The all-white shoe had very subtle markings, with huge stack height and a line through the midsole, that presumably sandwiches a carbon plate.

While this isn’t the prototype that is hitting the market this spring, it could be a version of the carbon-plated shoe that we’ll see in available commercially in the fall.

Adidas joins Saucony, New Balance, Hoka, Under Armour, Brooks and Nike, which all have announced the release of their latest carbon-plated shoes this spring.

(02/13/2020) ⚡AMP
by Madeleine Kelly
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The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years

Austin Marathon Prepares for One of the Largest Event Weekends in its 29-Year History. Highlights of this world-class event include four events for participants of all speed and abilities, two Guinness World Record attempts, and one 3-block-long finish line festival. The return of the FloSports live broadcast will highlight the elite field competition and showcase runners in their final tune-up before the 2020 Olympic Marathon Trials.

More than 16,000 runners from all 50 states and 35 countries will run Austin’s streets. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“It’s amazing to see the growth of the Austin Marathon and I’m proud that the city of Austin continues to embrace and support Austin Marathon weekend,” said Leo Manzano, Olympic silver medalist and Austin Marathon Race Ambassador. “Everyone loves Austin Marathon weekend, from runners who travel from around the world to Austin families who complete the Manzano Mile together.”

Fleet Feet Austin will kick off Austin Marathon weekend by hosting the Austin Marathon Shakeout Run on Friday, Feb. 14th. At the Austin Marathon Health and Fitness Expo, participants can test the industry’s latest products and chat with the Austin Marathon Pacers. They can also purchase Official Under Armour + Austin Marathon gear at the Fleet Feet Store, including the limited-edition Austin UA HOVR Machina. The two-day Austin Marathon expo will take place on Friday, Feb. 14th, and Saturday, Feb. 15th. Children, families, and elites will participate in the Manzano Mile presented by Dole Packaged Foods on Saturday, Feb. 15th. The family-friendly Austin Marathon KXAN Simple Health 5K will begin at 7:45 a.m. on Sunday, Feb. 16th, 45 minutes after the Austin Marathon and Austin Half Marathon. Registration is still open.

The first world-record attempt is by Drake Muyinza. He will attempt to run the world’s longest fashion runway by running 26.2 miles and changing outfits every four miles. The current record is two miles. The second world-record attempt is by Vicar David Peters. He will attempt to run the fastest marathon in a cassock, beating four hours and 16 minutes. Both Guinness World Record applications are still pending. The 2020 course was designed to provide a better participant and spectator experience and allow enhanced traffic flow along the course. Participants will still finish with the picturesque Texas State Capitol as their backdrop. Tens of thousands of spectators will cheer along Austin streets. Race-course highlights include two GU Energy Labs Energy Zones, live music, and 22 aid stations with nuun performance.

(02/10/2020) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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Ascension Seton Austin Marathon presented by Under Armour announced today a sponsorship deal with Camp Gladiator

The Austin Marathon presented by Under Armour announced today a sponsorship deal naming Camp Gladiator (CG) as its Official Community Fitness Partner. The agreement marks the second consecutive year in a row that CG and its trainers will be actively involved during race weekend.

CG trainers will warm-up participants on race morning and cheer for everyone at multiple Official Cheer Stations along the course. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“Running a marathon can be one of the most challenging, yet rewarding physical fitness experiences,” said Ally Davidson, Founder and co-CEO of Camp Gladiator. “At CG, our goal is to show up for our community and share the joy of fitness with everyone. We are excited to encourage Austin Marathon runners every step of the way as they challenge themselves to finish strong during this awesome Austin event!!” 

CG is an outdoor group fitness company whose mission is to positively impact the physical fitness and ultimately the lives of as many people as possible. CG strives to be everywhere there are people and actively partners and engages at the community level to support, encourage and facilitate people of all athletic backgrounds in their long-term health and fitness pursuits. 

“Last year’s participants were blown away by the on-course energy provided by CG trainers at their Official Cheer Stations," said Jack Murray, co-owner High Five Events. "We’re glad CG is coming back for a second year and we know they’ll energize Austin Marathon participants!"

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world.

Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination.

(01/21/2020) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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Marathon Runner Loses Sponsorship Deals After Kicking Dog in the Middle of a Race

Any sport at a top-level is serious business, so it goes without saying that athletes who are competing professionally are under a lot of stress. You know that there are throngs of other people who are training just as hard, if not harder than you are, to reach their maximum potential. And while marathoning might not be as "intense" as sports like Football, that doesn't mean runners aren't getting violent with themselves to test their limits, like dog-kicking Colombian athlete Jamie Alejandro.

Jamie was competing in the Saint Silvester Road Race in Caldas, Colombia which had participants trudging through winding streets on New Year's eve. While moving with a group of other runners on a street in Neira, a brown dog passed in front of Jamie along with other participants. While mid-stride, Jamie can be seen kicking the dog to move out of the way. The pupper scampers along with his tail between his legs.

The runners never broke their pace and continued their pace, not paying the dog any mind. Call it the competitive mindset, keeping their eyes on the prize, or whatever, but they didn't even acknowledge the animal in front of them.

The outrage on social media for Jamie and the other participants was swift, with the Colombian marathoner taking the brunt of the blame because, well, he was the one that kicked the dog in the first place, wasn't he?

One of Jamie's top sponsors was Under Armour, who, after hearing about all of the outrage regarding the runner's mid-race canine-punting, distanced themselves from the athlete by ending their endorsement deal with them. The athletics-wear manufacturer said in a statement:

"Under Armour has ended its relationship with Jaime Alejandro after the video came to light in recent days. As a company, we do not tolerate any violence or behavior that may harm or put animals in danger."

Some people applauded the company's decision to call Jamie out, while others thought it was pretty "rich" considering Under Armour still sponsors some trophy hunters.

Jamie attempted to make amends by posting an apology video online and included a photography of him lovably embracing a dog, who, coincidentally, doesn't seem all that happy to be held by the runner. Some folks on Twitter weren't buying it, calling the apology obviously "staged". I don't know if that's the case, but just look at the dog's face in the screencapped tweet, they don't look too enthused.

(01/12/2020) ⚡AMP
by Mustafa Gatollari
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New team in town: Under Armour runs into Flagstaff

Living here, up where the air is rare and trails snake through mountains and traverse verdant valleys, means that you are as liable to see as many elite runners donning corporate-logoed singlets and compression socks around town as you are to spot locals wearing fleece and Birkenstock's.

Yeah, ho-hum, that’s Mo Farah doing squats at your gym. And isn’t that Sara Hall pounding out miles of the FUTS, and Edward Cheserek reeling off sub-50-second 400s at the end of a workout on NAU’s track? Then there’s that thundering herd of Hoka NAZ Elite runners, always striding down Lake Mary Road like so many sleek big cats roaming the savanna.

Flagstaff’s stable of professional runners, some full-time residents but many parachuting in for elevation training, now has grown even more robust — and not just because it soon will be an Olympic year. There’s a new team in town, a corporate-sponsored training group that is fast filling its ranks with numbers challenging NAZ Elite’s civic running hegemony.

The as-yet unnamed group — expect an official "branding" sometime soon — is funded and sponsored by the apparel and shoe company Under Armour. It is headed not by interlopers, but by two track and field veterans who have histories in Flagstaff.

Noted running agent Stephen Haas, who also coaches the likes of 17-time NCAA champ Cheserek, is the driving force behind the team’s formation. He’s been a Flagstaff regular for nearly a decade, first as a distance runner who came here to train, then as a sort of Sherpa for athletes represented by his agency, Total Sports US, and later for several years as executive director of Team Run Flagstaff.

Now Haas has ascended to running his own training group, under Under Armour’s auspices, while still looking after the approximately 45 athletes he represents worldwide, some of whom swoop in here for high-altitude camps and some, like Cheserek, who make Flagstaff home.

Haas is aided in this new venture by former UC Berkeley cross country and track coach Shayla Houlihan, who left Cal after seven seasons last spring. Houlihan, too, has a Flagstaff connection, having trained here earlier in the decade as a pro steeplechaser and then working for two years as a Team Run Flagstaff coach.

So, it’s something of a homecoming for the pair, though you will see a few new faces on the roads, trails and track no doubt wearing the UA logo. They include 2018 NCAA 10,000-meter champion Sharon Lokedi, 5,000-meter elite Rachael Schneider, miler Patrick Casey, 800-meter runner Baylee Mires, Irish marathoner Stephen Scullion and two promising middle-distance recruits fresh out of college, Blake Haney (Oregon) and Taryn Rawlings (Portland).

This new team, perhaps not yet boasting the championship pedigree of NAZ Elite, raises two questions: Is this town big enough for two year-round sponsored training groups, and, is Flagstaff reaching a saturation point when it comes to infrastructure for so many elite runners hitting town to train?

Haas doesn’t hesitate in answering.

“No,” he said. “The five minutes that we cross over in the gym with NAZ Elite is the only time we see NAZ Elite. We’re more track-based, so we’re on the track more than them. They’re on the road more than us. For whatever reason, we have different schedules.

“People ask me this all the time. Yes, there’s a lot of athletes who come to Flag, but if you’re not making the effort to connect with people, well, this is a place where you can be lost in the woods every day. You need to make connections.”

As a former elite runner and now agent, Haas is all about networking and building relationships. His career as an agent soared after being named Total Sports US’s client services coordinator. His stable of athletes include notable pros such as Cheserek, Olympians Shelby Houlihan (Shayla’s younger sister) and Hassan Mead, Olympic silver medalist Sally Kipyego and Rachel Cliff, Canada’s marathon and half-marathon record holder. Just recently, he has signed four-time NCAA champ Morgan McDonald and three-time NCAA titlist Jessica Hull, both Aussies, in addition to two-time NCAA 1,500-meter runner-up Justine Kiprotich, who runs for Hoka (though not NAZ Elite) and trains in Flagstaff.

Perhaps more important, at least to the success of the new team sponsored by Under Armour, is Haas’ connections in Flagstaff.

In his days as a distance runner, Haas shared a house with NAU cross country and track coach Michael Smith and the two remain friends. His tenure as executive director of Team Run Flagstaff, in Haas’ words, “gave me a community of people, friends, right away, a social circle.” His duties with TRF dealt with a lot of financial issues, such as gaining sponsorship, but he left the organization because his career as an agent and burgeoning coach was ascending.

“Team Run Flagstaff was great, but it wasn’t a great fit for me,” he said. “I liked more of the elite side of the running world.”

Even before heading TRF, Haas was spending enough time in Flagstaff to be considered a regular in the running community. Total Sports US eventually tasked him to make Flagstaff his home base, because “it seemed a lot of the work we were doing was helping athletes get settled in Flagstaff, get housing, get track access and physio (therapy).

Now that his role has widened, Haas finds himself in a potentially conflicting position. Unlike other top agents in the U.S. — say, Ray Flynn, Hawi Keflezighi or Josh Cox — who solely represent athletes, Haas is negotiating deals for clients with companies sponsoring teams that are direct competitors to the newly-formed Under Armour group.

“Now I’m dual recruiting for the agency, obviously, but also for the group, too,” he said. “It’s a unique situation. We could be interested in a (graduating college) kid who signs with another agency and that’s OK, too. It’s nice to have Shayla here because we can kind of separate a little bit. She can focus on recruiting for the group, and I can focus on recruiting for the agency. That gives the athlete a little more clarity as well. But I’m not closed off …I can work alongside as a coach (with) another agent that represents a kid that I want to recruit. I guess it could be counter-intuitive for the group, but my first and foremost job for any athlete we sign to Total Sports is to try to get them the best contract as possible. Justine is a perfect example.”

Kiprotich, who lost the NCAA 1,500-meter title last year by one one-thousands of a second, is a Haas client. Haas was negotiating an endorsement deal with Under Armour, the sponsor of the new Flagstaff team, for Kiprotich. But Hoka came in with a better offer and he signed with that brand. But instead of joining NAZ Elite or other Hoka teams, Kiprotich was allowed to move to Flagstaff and train under Haas.

“We’re lucky enough that Under Armour still allowed him to come here and train with us,” Haas said.

There’s a similar situation concerning Cheserek, who signed with Skechers. He trains in Flagstaff and jumps in occasionally to work out with the Under Armour athletes as well as other elites who hit town.

Houlihan’s role with the new training group is essential, Haas said, especially since he travels more than 200 days a year. Though a veteran Division 1 coach of both men and women, Houlihan is trying something new coaching pros. Then again, many of the athletes signed by Under Armour are in the early stages of their professional careers.

(01/05/2020) ⚡AMP
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The Austin Marathon presented by Under Armour, introduces the Moody Foundation as its presenting sponsor

The Moody Foundation has given nearly $1 million to Austin Gives Miles since 2016. More than 25% of that total was given to 36 Central Texas nonprofits during the 2019 Austin Marathon.

The 2020 Austin Gives Miles presented by The Moody Foundation is already working to increase those numbers and further the positive impact on the Central Texas community. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“The Moody Foundation is proud to partner with Austin Gives Miles for the fifth consecutive year to match funds raised for the AGM Central Texas causes,” said Ross Moody, trustee of the Moody Foundation and chairman and CEO of National Western Life Group. “This initiative is near and dear to our hearts and has been for many years. We’re so excited to support a program that gives runners the opportunity to make their miles meaningful and encourages donors to give back to the Central Texas community."

Austin Gives Miles will receive a grant from The Moody Foundation for the fifth year in a row. The money raised annually through Austin Gives Miles significantly impacts a wide array of local nonprofits. Austin Gives Miles fundraised $1,187,000, recruited more than 1200 runners, and provided 1500 volunteers during the 2019 Austin Marathon. Austin Gives Miles’ six-year fundraising total is nearly $3.2 million. 

“This is a thrilling addition to Austin Gives Miles because The Moody Foundation has meant so much to this program for so many years," said Carly Samuelson, Austin Gives Miles Charity Manager. "The Moody Foundation’s previous contributions have had a far-reaching, positive effect on Central Texas nonprofits and this announcement will allow us to further that positive impact."

The Moody Foundation, based in Galveston, Texas, has funded projects and programs that better communities throughout Texas. The grant that will match Austin Gives Miles donations will have a positive impact on the Central Texas organizations and their specific causes by matching their funds raised (up to $10,000 per Official Charity). One of The Moody Foundation’s areas of support, community development, directly aligns with the goal of the Austin Marathon: to better Central Texas. Austin Gives Miles is excited to expand The Moody Foundation relationship and knows the positive effects will be far-reaching. 

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world.

Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Austin Gives Miles presented by Moody Foundation is the perfect way for runners to get involved and give back to the Central Texas community

(12/20/2019) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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The Ascension Seton Austin Marathon presented by Under Armour has been named Named Champion of Economic Impact for Second Year in a Row

The Ascension Seton Austin Marathon presented by Under Armour is proud to be named a 2019 Champion of Economic Impact in Sports Tourism by Sports Destination Management. The Austin Marathon injected $48.5 million into the Austin economy during race weekend, an $11 million (23 percent) increase from 2018. The Austin Marathon partnered with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas.

The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“Austin is known as a great place to live, to visit, and now -- to run a marathon,” said Austin Mayor Steve Adler. “The recognition highlights the impact the race on the economic health of the city as more runners are realizing there’s no better city in which to recover!”

Other large-market champions include 2019 NCAA Final Four, BMW Championship, and TCS New York City Marathon. Sports Destination Management is the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market. They announced the 2019 Champions of Economic Impact in Sports Tourism in a special feature in their November/December issue.

This year’s winners are responsible for contributing more than $1.2 billion to the national economy over the past year. The issue’s cover photo, taken by renowned photographer Patrick Wong, features the legendary Austin Marathon start line with the iconic Texas State Capitol in the background. 

“The Ascension Seton Austin Marathon presented by Under Armour is exactly what we have in mind when we use the term, Champion of Economic Impact,” said Mary Helen Sprecher, Managing Editor, Sports Destination Management. “The Austin Marathon generates a sizeable benefit to the City of Austin and showcases partnerships between multiple agencies, all working together to create a world-class event.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world.

Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

(11/21/2019) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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Nike announces Mark Parker will step down as CEO in 2020, He will be replaced by John Donahoe, a Nike board member and the CEO of ServiceNow

Nike said Tuesday afternoon its longtime CEO Mark Parker is stepping down, effective January of next year.

In a sign of the company’s focus on digital, he will be replaced by John Donahoe, a Nike board member and the CEO of ServiceNow. Donahoe was formerly the CEO of eBay and is chairman of the board at PayPal.

Nike shares seesawed in after-hours trading on the news and were last up less than 1%. ServiceNow shares tumbled more than 10%.

Parker, who has been Nike’s CEO since he took over from founder Phil Knight in 2006, will become the company’s executive chairman, according to the press release. He has worked with Nike for four decades, including as vice president of global footwear and co-president.

Parker said in an interview with CNBC’s Wilfred Frost that Donahoe is “no stranger” at Nike and decidedly is “the best choice to come in.” He said Donahoe should “enable this next level of growth,” digitally, for the company. And he added Nike’s board has spent “many months working on succession planning. ... This is not something that happens in a matter of weeks.”

He also said the decision wasn’t prompted by recent doping allegations connected to Nike’s Oregon Project.

At the end of September, Nike’s head running coach, Alberto Salazar, was banned amid doping allegations, which reportedly included ties back to Parker. The New York Times reviewed emails from the U.S. Anti-Doping Agency that showed Parker had been briefed on Salazar’s various experiments to use testosterone cream for track-and-field athletes.

In an email to employees at the time, Parker said: “Nike did not participate in any effort to systematically dope any runners ever; the very idea makes me sick.” He also said Nike looked into the allegations against Salazar and found no violations.

“We are staying very close to the situation,” Parker told CNBC on Tuesday. “We are in the midst of complex times.”

Nike’s announcement came the same day Under Armour announced its CEO Kevin Plank will be stepping down from the role on Jan. 1.

Under Parker’s leadership, Nike has seen its stock surge and sales climb. But the company has also faced its share of corporate culture scandals and backlash over controversial marketing campaigns.

In 2018, President Trevor Edwards, who many saw as Parker’s likely successor one day, retired.

The retirement came after complaints surfaced at Nike in March 2018, when a group of women presented Parker with a survey on gender discrimination. Edwards was blamed in the lawsuit for creating and exacerbating a “hostile work environment.” Parker responded by restructuring his leadership team, which included ousting Edwards.

Nike in 2018 admitted it failed in hiring and promoting women, and the company ousted at least 11 executives and announced raises for 7,000 employees after conducting an internal review of its pay practices. Parker apologized to employees at large in May.

But the hurdles haven’t stopped there.

Nike, spearheaded by Parker, has had a history of using controversial marketing campaigns to boost its brand.

In September 2018, it dropped a new ad campaign for the 30th anniversary of “Just Do It,” featuring former San Francisco 49ers quarterback Colin Kaepernick. This pulled in a wave of responses, both for and against the commercial slot. But Nike’s “Dream Crazy” campaign ultimately won the “outstanding commercial” award at the Creative Arts Emmy Awards this year, marking the first time a Nike commercial had won the award since 2002.

(10/23/2019) ⚡AMP
by Lauren Thomas
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Standard Chartered KL Marathon This year's edition could be the biggest one for Malaysia’s premier running event

The 11th edition of the Standard Chartered KL Marathon (SCKLM) promises to be an exciting affair as Kuala Lumpur prepares to receive its biggest ever contingent of runners from the whole of Malaysia and the rest of the world on  September 28 and 29 at Dataran Merdeka.

The marathon, owned and organized by Dirigo Events, will see participation from 40,000 runners, ranging from elite athletes to first-time distance runners.

An international event, the Standard Chartered KL Marathon 2019 boasts participants from all over Malaysia and over 70 countries.

The Standard Chartered KL Marathon 2019 remains Malaysia’s premier running event with top runners competing for a total of US$125,000 in prize money.

The Standard Chartered KL Marathon has grown to become the premier distance running event in Malaysia that draws thousands of local and international runners to the country whilst firmly establishing Malaysia in the global running calendar.

This year's edition will be the largest yet, including 1,900 running tourists from 73 countries from around the world, and will once again see sponsorship from Title Sponsor Standard Chartered Bank Malaysia, along with Under Armour, 100 Plus, Seiko, Jaybird, Pacific Regency, Banana Boat and TudungPeople.

(09/25/2019) ⚡AMP
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Kuala Lumpur Standard Chartered Marathon

Kuala Lumpur Standard Chartered Marathon

Standard Chartered Bank has been the title sponsor of the KL marathon since its inception in 2009 and we are honoured that our partnership will continue and as always, our aim is to make the Marathon bigger and better", said Rainer Biemans, Director of Dirigo Events and Project Director of the Standard Chartered KL Marathon 2018. The Standard Chartered KL...

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2019 Austin Marathon pumped $48.5 million into the Austin economy

High Five Events, one of the largest privately owned event production companies in the United States, proudly announces that the Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend.

The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants.

Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. 

(09/24/2019) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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Under Armour will return as Presenting Sponsor for 2020 Austin Marathon

High Five Events is excited to announce Under Armour, Inc. has returned as the presenting sponsor of the Ascension Seton Austin Marathon for the third year in a row.

Under Armour will support athletes in providing innovative run products, support the local running community, and help racers recover in the Under Armour Recovery Zone. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020.

“Under Armour is proud to return as the presenting sponsor of the Austin Marathon and support the local running community here,” said Josh Rattet, General Manager of Under Armour Run.

“This race offers runners a chance to run through one of the top running cities in the country and brings the community together for an amazing race.”

New for 2020, all finishers of the Austin Marathon (26.2 miles) will earn a commemorative, long-sleeve Under Armour finisher shirt. They will also receive a pair of newly-designed Under Armour Austin Marathon socks like the ones that were so popular during the 2019 Austin Marathon. They’ll also outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts.

Additionally, Under Armour will provide the 30-member Austin Marathon pace team with the newly-designed UA HOVR high-performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day. 

“Our positive impact on the running community has grown significantly throughout the last two years and we expect that trend to continue for a third year,” said Jack Murray, co-owner of High Five Events. “We constantly see Under Armour Austin Marathon shirts and can’t wait to reveal Under Armour’s long-sleeve Austin Marathon finisher shirt!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world.

Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination.

(09/05/2019) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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KXAN Simple Health will be the Title Sponsor of 2020 Austin Marathon 5K

High Five Events, one of the largest privately owned event production companies in the United States, introduces KXAN Simple Health as the title sponsor of the 2020 Austin Marathon 5K. The partnership includes amplification of the Simple Health initiative, race weekend activations, and year-round media opportunities. The Austin Marathon KXAN Simple Health 5K benefitting Paramount Theatre will take place on Sunday, Feb. 16, 2020.

“We’re proud to support the Austin Marathon through our station-wide initiative, Simple Health,” said Eric Lassberg, Vice President and General Manager of KXAN. “By highlighting all events during Austin Marathon weekend, including the Austin Marathon KXAN 5K, we hope to raise awareness for Central Texans on fun ways to be active within their community.”

KXAN’s Simple Health is a public service initiative focused on providing its viewers with healthy living and wellness tips across all KXAN platforms. KXAN has partnered with The American Heart Association and focuses on their four tenants; eat smart, add color, move more, be well. The Austin Marathon was recently on KXAN’s Studio 512 to discuss summer training tips as part of KXAN’s fitness focus. KXAN is the Austin, Texas, NBC affiliate committed to providing Central Texans valuable and local news coverage through its in-depth, investigative brand.

“The growth of our partnership with KXAN has been tremendous and we know the Austin Marathon KXAN 5K will benefit from that growth,” Jack Murray, co-owner of High Five Events. “Their Simple Health initiative aligns with one of our main goals: to get people moving and living healthier lives.”

The Austin Marathon KXAN 5K will begin at 7:30 a.m., 30 minutes after the Ascension Seton Austin Marathon and Austin Half Marathon. It still benefits Paramount Theatre, Austin’s original performing arts venue since 1915. Participants will participate in the only Austin 5K that runs on historic Congress Avenue. The stroller-friendly course is perfect for the entire family. All participants receive an Under Armour participant shirt and a commemorative finisher medal. The current price, $39, will increase to $49 on Tuesday, September 10th. More than 2300 participants registered for the 2019 Austin Marathon 5K.

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination.

(08/28/2019) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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Camp Gladiator will be a new partner for the 28th annual Austin Marathon

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination.

One of the largest privately owned event production companies in the United States, welcomes Camp Gladiator (CG) as a supporting partner of the 2019 Ascension Seton Austin Marathon presented by Under Armour®. CG will have an expo presence, lead the pre-race warm-up for participants, and energize athletes throughout the last mile at their hype station. Austin Marathon weekend takes place February 15th - 17th.

"Camp Gladiator is excited to support the 20,000+ participants of the 2019 Austin Marathon," said Ally Davidson, co-CEO and founder, Camp Gladiator. "Our trainers will encourage runners as they traverse the city and we're honored to support this iconic Austin event."

(02/12/2019) ⚡AMP
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Austin Marathon Weekend

Austin Marathon Weekend

The 2020 Austin Marathon will celebrate its 30th year running in the capital of Texas. The premier running event in the City of Austin annually attracts runners from all 50 states and 20+ countries around the world. With a downtown finish and within proximity of many downtown hotels and restaurants, the Austin Marathon is the perfect running weekend destination. Come...

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3M Half Marathon is prepared for the Largest Field in 25-Year History

One of the largest privately owned event production companies in the United States, is making final preparations for the 25th annual 3M Half Marathon presented by Under Armour on January 20th. With registration numbers nearing 7500 participants, this will be the largest field in the event’s history.

“I'm excited to return to the 3M Half Marathon and defend my title against the largest field in their history,” said Jess Harper, 2018 3M Half Marathon female champ (1:15:45). “This event has been an Austin staple for 25 years and I'm ready to help them celebrate their anniversary!”

Participants will receive their 25th anniversary Under Armour participant shirt and world-famous swag bag filled with useful 3M products at the Expo & Packet Pick Up. Race day begins near The Domain in north Austin. Thousands will run the predominantly downhill course in search of their PR, cruising through beautiful Shoal Creek Blvd., historic Hyde Park neighborhood, and the world-renowned University of Texas at Austin before finishing near the Texas State Capitol in downtown Austin. 

“The 3M Half Marathon has been a staple running event in Austin for 25 years and we’re proud to feature the largest field in the event’s history,” said Stacy Keese, co-owner of High Five Events. “Working with great sponsors like 3M, Under Armour, nuun hydration, Fleet Feet Austin, and Ascension Seton will ensure our 25th anniversary is a memorable event for participants, spectators, and volunteers alike.”

(01/15/2019) ⚡AMP
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Austin Marathon was named 2018 Champion of Economic Impact in Sports Tourism

The Austin Marathon presented by Under Armour is proud to be named a 2018 Champion of Economic Impact in Sports tourism by Sports Destination Management.

The Austin Marathon, produced by High Five Events, one of the largest privately owned event production companies in the United States, injected $37.5 million into the Austin economy during race weekend, a $3.1 million (8 percent) increase from 2017. High Five Events partnered with the expert faculty at St. Edward’s University’s Bill Munday School of Business to calculate the findings. 

”The Austin Marathon’s annual multi-million dollar economic impact benefits Austin and stimulates our local economy,” said Austin Mayor Steve Adler. 

”We’re proud to host one of the country’s top marathons, one that annually attracts runners from all 50 states and more than 30 countries. More runners are realizing there’s no better city to recover in!”

Other large-market champions include 2018 NCAA Final Four, 2018 NFL Draft, and The Honda Classic. Sports Destination Management is the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market. 

“The Austin Marathon is an excellent example of a sports event that showcases the City of Austin and offers multiple options that appeal to everyone, from the veteran endurance runner to the person who is dipping a toe into the waters of racing for the first time,” said Mary Helen Sprecher, Managing Editor, Sports Destination Management.

(12/11/2018) ⚡AMP
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2019 Austin Marathon Registration is Officially Open

Registration for the 2019 Austin Marathon® presented by Under Armour officially opens today, Friday, June 1st. The 28th Austin Marathon will take place on Sunday, February 17, 2019, in Austin, Texas. The initial pricing structure follows: marathon ($100), half marathon ($80), 5K ($35). Austin’s premier running event featured a new marathon course in 2018 and witnessed Allison Macsas qualify for the 2020 Olympic Marathon Trials (2:43:11) while defending her 2017 title. The 2018 Austin Marathon saw continued growth with the Elite Athlete Program, streamed race day live through their continued partnership with FloTrack, raised $670,800 for Central Texas nonprofits through Austin Gives Miles, and featured an enhanced finish line festival, complete with beer garden. Joey Whelan (2:21:37) and Allison Macsas were the male and female marathon champions. Patrick Smyth (1:04:16) and Hillary Montgomery (1:16:15) were the male and female half marathon champions. More than 15,000 registrants enjoyed a fully supported course, complete with 22 stocked aid stations, two CLIF Bar CLIF Zones, live music throughout the course and at the finish line festival, and tens of thousands of cheering spectators with hilarious signs, countless noisemakers, and endless energy. The Austin Marathon will celebrate its 28th year running in the capital of Texas on February 17, 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination.  Participants can register for the Austin Marathon, Austin Half Marathon, Austin Marathon 5K, or the Austin Marathon VIP Experience.  (06/01/2018) ⚡AMP
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Experience trail running in some of the most beautiful and challenging mountain environments

Under Armour announced the race dates and locations for the 2nd annual Under Armour Mountain Running Series. The trail running series is designed for running professionals and enthusiasts alike who want to experience trail running in some of the most beautiful and challenging mountain environments and destinations across North America. The 2018 UA Mountain Running Series kicks off on July 14 in the heart of the Rocky Mountains at Copper Mountain, the largest ski resort in Summit County, Colorado, where runners will be greeted with spectacular scenery and alpine wildflowers... Race distances at each location will include a distance for every runner to test themselves: 5K, 10K, 25K, and 50K. A $5,000 prize purse will be distributed across the men’s and women’s podium for the top three 50K finishers at each race in the series. (02/14/2018) ⚡AMP
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