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JUST Water cartons will replace 19,000 plastic botles at London´s Asics 10K race

Taking place this weekend, the Virgin Sport ASICS London 10K race (organized by Richard Branson’s Virgin Sport company) will be plastic-bottle free thanks to a new partnership with JUST Water—a sustainable water brand owned by father-and-son team Jaden and Will Smith.

In lieu of 19,000 plastic bottles, runners will receive cartons of JUST water at the finish line this year. During the race, all aid stations will be equipped with recyclable cups, eliminating the use of 40,000 plastic bottles.

In addition to this weekend’s race, Virgin Sport aims to eliminate all plastic bottles—approximately 500,000—from its events this year.

“JUST is incredibly proud to join efforts alongside Virgin Sport at the ASICS London 10K to reduce plastic at the event,” the water company said in a statement.

“Together, we aim to inspire and show that a small change, such as changing your bottled water to a more sustainable option, is something we all can do to create a positive impact on our planet.”

Jaden Smith was only 12 years old when he launched the brand with his father and has been a prominent advocate for providing those in need access to clean water, including in Flint, MI where he installed a JUST mobile water filtration system this year to aid with the water crisis in the region.

On his 21st birthday earlier this month, Jaden Smith debuted the first pop-up of his I Love You Restaurant on Skid Row in Los Angeles, a food truck serving vegan food to people experiencing homelessness—the first of many, according to the young activist.

(07/18/2019) ⚡AMP
by Anna Starostinetskaya
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Asics London 10K

Asics London 10K

When we run together, amazing things happen. We unite in a common aim, we spur each other on, the stuff that divides us falls away and we keep on going. So, this summer we invite runners of all abilities to unite in one of the world's most inclusive and diverse cities to celebrate the things that bringus together. When you...

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Lee Lucas, 41, was diagnosed with stage three throat cancer in November 2016 and devastated to learn the disease had spread to his tongue and the lymph nodes in his neck, now he is preparing to run his first Asics 10k

"I started treatment shortly after my diagnosis and it was one of the most harrowing things I have endured to date. I was unable to eat for six months and lost the ability to speak for a period during my treatment."

Lee's wife, Heather, had heard about the Hunts Community Cancer Network (HCCN) and decided to contact them to see if they could offer Lee any support.

HCCN is made up of specialist nursing staff who work with people from the point of diagnosis, through their treatment, providing support to enable them to take back control of their lives. HCCN also has a charity arm that works to provide resources and equipment for people.

"My wife contacted the team and the nurses came to visit within a few days," said Lee.

"Immediately they gave me advice about the medication I was taking, talked about helping me recover both physically and mentally. They visited me regularly helping with prescriptions, looking at solutions for the continuing side effects I was facing. "For a time during my recovery I was unable to get out of bed. Having the HCCN nurses available to visit was invaluable. Nothing we asked was ever too much for them, and they were always there to help. Their support has continued long past my all clear two years ago and still does to this day. Without HCCN my cancer journey would have been much harder, and I am eternally grateful for their help and support."

Lee is now determined to raise as much money as he can for HCCN and has signed up for the Asics London 10k on July 21. He will be joined by Heather and HCCN lead nurse Karen Moseley.

Lee said: "HCCN is an amazing and incredibly worthwhile charity and I am doing this not just to say 'thank you' but to ensure the invaluable work of the team can continue to help other cancer sufferers. It might not seem like a huge distance, but it will be huge to me.

"My treatment has left me with a chronic dry mouth and I cannot leave the house without a bottle of water in my hand as my mouth dries up within minutes. So running 10k with my condition will be a challenge, but I'm determined to do it. I'm hoping there will be lots of water stations and toilets on the route."

HCCN lead nurse Karen said: "On a daily basis, I meet patients who are going through such difficult times. These people always amaze me with how strong they are. Truthfully, when I started the job I didn't do much exercise myself, but we are always promoting the importance of exercise for people with cancer as we know it has an impact on effectiveness of treatment and their emotional and physical well-being.

(07/04/2019) ⚡AMP
by Debbie Davies
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Asics London 10K

Asics London 10K

When we run together, amazing things happen. We unite in a common aim, we spur each other on, the stuff that divides us falls away and we keep on going. So, this summer we invite runners of all abilities to unite in one of the world's most inclusive and diverse cities to celebrate the things that bringus together. When you...

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A mum of five is taking on a charity run to raise funds to send a UK doctor to an American conference focussing on the genetic condition affecting her son

Lisa Smith is part of the eight-strong Childhood Tumour Trust (CTT) team taking on the ASICS London 10k in July, seeking to raise £4,000 ($5,000US) to send a doctor from the UK to the Neurofibromatosis conference in the USA for specialist training.

Lisa’s eldest son Daniel Barnes (12) suffers from the condition – known as NF1 – which has caused growths on his brain and skin and may cause them along his nerves too. The disease can also lead to problems with the bones, eyes and nervous system.

It was several years before Daniel was diagnosed and further complications meant he also developed Hydrocephalus – too much fluid on the brain – and had to undergo life-saving surgery to have a shunt valve fitted to drain the excess away.

Daniel has since undergone numerous life-saving brain operations and replacement shunt procedures and although he is currently stable, Lisa says he will be shunt-dependent for the rest of his life.

“Daniel was six when he was finally diagnosed, after we’d be back and forwards to the doctors and health visitors numerous times.

“He had all the signs including birth marks on his skin but I was told this was just pigmentation.

“NF1 is the most common unheard of genetic disorder and affects a lot of children in lots of different ways. If Daniel had undergone an MRI scan sooner it might have been picked up more quickly.

“There is such a huge gap in the diagnostic knowledge, so many children are missed off the radar, that’s why we want to raise the funds to send a UK doctor to a specialist conference in America where there is much greater knowledge about it.”

“It’s hard, he’s such a lovely, lovely boy, but he suffers memory loss, fatigue and gets exhausted quite easily and he just finds everything very difficult, although he always tries his hardest,” she added.  

“We just want to help raise awareness about it.”

(06/08/2019) ⚡AMP
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Asics London 10K

Asics London 10K

When we run together, amazing things happen. We unite in a common aim, we spur each other on, the stuff that divides us falls away and we keep on going. So, this summer we invite runners of all abilities to unite in one of the world's most inclusive and diverse cities to celebrate the things that bringus together. When you...

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