Running News Daily

By Bob Anderson publisher My Best Runs: I was sitting in the stands at the Los Angeles Memorial Coliseum during the 1984 Olympic Games when one of the most dramatic moments in track & field history unfolded right in front of me.

Mary Decker and Zola Budd — two of the most talked-about athletes in the world — collided in the 3000 meters. Budd running barefoot. Decker surging shoulder-to-shoulder beside her. The tension was electric long before the contact. And when the incident happened, the stadium gasped in unison.

Watching it live was beyond words.

Television could never fully capture the atmosphere — the anticipation, the silence before the gun, the surge of 90,000 people reacting at once. It was raw, emotional, unforgettable.

That is what Olympic athletics feels like in person.

And in 2028, it returns to Los Angeles.

The Olympic Games will take place July 14–30, 2028, with the Paralympic Games following August 15–27. If you are a runner, a fan of track & field, or someone who understands what it means when the world’s best line up together, here is how you position yourself to be there.

Step One: Register for the LA28 Ticket Draw

The only way to access the first wave of tickets is to register for the official LA28 Ticket Draw at tickets.la28.org.

Registration is free. You create a profile, provide your billing ZIP/postal code and contact information, and enter the system. Registration closes March 18, 2026.

After registration closes, selected participants will receive a designated time slot to purchase tickets during the first “ticket drop,” beginning in April 2026.

This is not first-come, first-served. It’s a randomized process. If selected, you receive a specific purchase window. If not, you remain eligible for future ticket drops.

Athletics sessions are historically among the most in-demand Olympic events — especially finals in the sprints, relays, and distance races.

The Venue: A Historic Return

Track & field will once again take place inside the iconic Los Angeles Memorial Coliseum — the same stadium where I watched Decker and Budd in 1984.

The Coliseum hosted the Games in 1932 and 1984. In 2028, it will crown Olympic champions again in the sprints, middle distance, long distance, hurdles, jumps, throws, and relays.

There is something powerful about seeing Olympic track return to that same stage.

What Will It Cost?

Now the practical question: how much should you budget?

While final prices vary by session and seating tier, LA28 ticketing follows the traditional Olympic structure with multiple price bands.

Here is a realistic expectation for athletics sessions:

• Early-round heats and qualifying sessions: often starting below $100

• Daytime semifinal sessions: typically in the $100–$200 range

• Evening finals sessions (100m, relays, 1500m, 5000m, etc.): commonly $150–$350

• Premium seating near the finish line or high-demand nights: $400–$500 or more

Each session includes multiple events. A single evening ticket might include a sprint final, a field final, and a distance medal race — making it one of the most compelling Olympic experiences available.

Each person may purchase up to 12 Olympic tickets total across all events.

 Strategy for Track & Field Fans

If athletics is your priority, treat this like preparing for a goal race.

Register early.

Do not wait until the final days.

Decide your must-see events.

Is it the 100 meters? The 1500? The relays? The marathon? Know what matters most.

Budget wisely.

Plan $300–$500 for premium finals sessions.

If you’re flexible, heats and early rounds at $75–$150 can still deliver world-class competition and atmosphere.

Many experienced Olympic attendees blend sessions:

• One premium finals night

• One championship distance session

• One or two value-priced heats

That approach delivers the full Olympic running experience without overspending.

Why Early Ticket Drops Matter

The first ticket drop in April 2026 will offer the broadest inventory, including more seats in lower price tiers.

Later drops often have fewer value options remaining.

Think of it like positioning yourself at the start line. You want to be ready when the gun goes off.

Watching Mary Decker and Zola Budd battle in 1984 — feeling the stadium react in real time — remains one of the most powerful sporting moments I have ever experienced.

You feel the silence before the start.

You hear the spikes biting the track.

You sense the collective breath of thousands before a final kick.

Television shows you the race.

Being there lets you feel it.

In 2028, the world’s best runners will once again line up in Los Angeles.

The only question is — will you be in the stands when history happens?