Running News Daily

Athlos Returns Bigger Bolder and Ready to Make History

After a groundbreaking debut at Icahn Stadium in New York City, Athlos is set to return on October 10, 2025, promising an even bigger and better showcase of elite women’s track and field.

Last year, Athlos shattered records with a $663,000 prize purse—the largest ever for a women-only track meet. But it wasn’t just about the money. It was about recognition, opportunity, and redefining what’s possible for women in the sport.

Now, Athlos is ready to take it to the next level, backed by leading sponsors who are investing in the future of women’s track and field.

A Historic Debut That Changed the Game

When Athlos launched in September 2024, it wasn’t just another track meet. It was a statement.

The event featured world-class athletes competing in sprints, middle-distance races, jumps, and throws in front of a packed New York crowd. The performances were electric, but the real impact went beyond the finish line. Athlos challenged the status quo, proving that a women’s-only event could deliver the excitement, competition, and financial backing the sport has long deserved.

With a $663,000 prize purse, Athlos gave female track athletes the kind of financial opportunities typically reserved for men’s competitions. Media coverage soared, sponsorship interest grew, and conversations about pay equity in athletics intensified.

Athlos had arrived, and it wasn’t just a one-time moment—it was the start of a movement.

Sponsors Driving the Future of Athlos

Athlos’ success has been fueled by a growing lineup of sponsors that recognize the power and potential of women’s track and field. Last year’s meet was backed by:

• Toyota Motor North America – Presented the 100-meter hurdles event, highlighting its commitment to empowering female athletes.

• Tiffany & Co. – Designed custom sterling silver crowns for each event winner, bringing prestige and elegance to the competition.

• Oiselle – Served as the inaugural athletic apparel sponsor, aligning with Athlos’ mission to elevate women in running.

• Therabody, Strava, Champagne Telmont, and Wyn Beauty – Provided additional sponsorship, enhancing the event’s reach and profile.

With these industry leaders backing the meet, Athlos is proving that women’s sports are a worthy investment—one that is growing in value every year.

What to Expect in 2025

With its second edition set for October, Athlos is raising the stakes. While the full event lineup is yet to be announced, here’s what fans can expect:

• More Star Power – Last year’s event brought together elite talent from around the world, and 2025 promises to be even bigger, featuring Olympians, world champions, and rising stars, all competing for one of the largest prize purses in women’s track history.

• Increased Prize Money? – The record-breaking $663,000 prize purse in 2024 set a new standard. Will Athlos push it even further in 2025? Organizers have hinted at an even larger payout, solidifying the event as a premier financial opportunity for female track athletes.

• Expanded Events – Last year’s meet featured select disciplines, but 2025 could see more events added, giving a broader platform for top-tier competition.

• A Next-Level Experience – Expect enhanced fan engagement, including interactive digital content, social media activations, and upgraded live streaming coverage, bringing Athlos to a global audience like never before.

More Than a Meet, a Movement for Women’s Track

Athlos isn’t just about race results. It’s about reshaping the landscape for female athletes.

For too long, women’s track and field has received less prize money, fewer sponsorship deals, and lower media visibility. But things are changing—fast. From record attendance in women’s soccer and basketball to major increases in broadcast ratings and sponsorship investments, women’s sports are finally getting the recognition they deserve.

Athlos is part of this shift.

By creating a high-profile, high-stakes competition exclusively for female athletes, it’s proving that women’s track isn’t just equal—it’s a must-watch event in its own right.

Countdown to Athlos 2025

With just months to go, excitement is building for the second edition of Athlos. The event isn’t just returning—it’s evolving, growing, and setting new standards for women’s athletics.

More details on prize money, event lineups, and athlete participation will be announced soon. But one thing is clear: Athlos is here to stay, and its impact is only getting stronger.

How to Watch and Get Tickets

Athlos 2025 will be live-streamed globally, with tickets available soon for the in-person event at Icahn Stadium in New York City. Official updates will be posted on the Athlos website and social media channels.

The countdown has begun. Women’s track is taking center stage, and Athlos is leading the charge.

(03/13/2025) Views: 181 ⚡AMP
by Boris Baron