Running News Daily

IN TRACK AND FIELD, tenths (and even hundredths) of a second can make or break a race. Performance depends on extremely precise measurements and time rules all. So it makes sense that luxury watch brands would look to those athletes as natural billboards, placing their timepieces on the wrists of some of the sport's top performers.

When Noah Lyles, the fastest man in the world, settled into the blocks for the 200-meter finals at the U.S. Olympic Trials in June, 4.5 million viewers tuning in via NBC and Peacock could see the glint of the sun off what appeared to be a $50,000 Omega watch.

Wearing this type of timepiece during a 19.53-second sprint is clearly a flex, since “there’s no performance reason for [these athletes] to wear luxury watches,” explains Aaron Rapf, the founder and CEO of Advantage Sports Marketing Group, a sports agency that connects brands with athletes.

Runners are no stranger to pricy performance watches (a high-end Garmin can cost upwards of $900), and luxury watch companies are increasingly aligned with elite runners to “connect their company values to the sports landscape—which is one of the last bastions of true culture,” he adds. “If you want to be in a moment where you attract millions of people’s eyeballs at one time, it’s sports.”

These race day cameos are part of a more subtle approach to marketing, says Pierre-Loïc Assayag, CEO and co-founder of Traackr, an influencer marketing software company. “In the past, luxury brands were more focused on the product and the luxury associated with that product,” he says. “Now, these companies are taking the top athletes and putting them in front of their target audience, or one close to it, to demonstrate by proximity that ‘we are the precision brand’ or ‘we are the endurance brand.”

The kind of maneuvering uses a third party—one that’s fast, flashy, and accomplishing amazing feats—to craft an image the brand wants audiences to respond to. And by choosing athletes as brand champions, companies deftly align themselves with the hallmarks of high performance: precision, prestige, innovation, exclusivity, heritage, and craftsmanship.

In the past, those buzzwords were more likely to call to mind country club-esque activities (think: tennis or horseback riding) or auto racing, where the traditional consumer has been very upper class, living a high-cost lifestyle. But as culture skews more towards sport, health, and wellness, leaning into the popularity of running opens companies up to a new class of consumers, says Jessica Quillan, a luxury fashion brand and content strategist. “Track and field seems more accessible, because even though these athletes are performing at a super elevated level, anyone can go out and run,” she explains.

By association, watches become a more accessible form of wearable luxury. You may not wear one to train or on race day like the elite, sponsored atheltes, but a sporty aesthetic can translate into your everyday life; post-run, you can still swap your COROS smartwatch for a sleek, sporty timepiece from a brand like Omega (which happens to sponsor the Diamond League, an annual series of pro track and field competitions). And though you may not be ready to buy a five-figure watch now, these companies are playing the long game; by connecting themselves with major players in sport, they’re hoping to build brand recognition and loyalty among potential future customers.

The Watch Brands Olympic Runners Are Wearing

For those looking to upgrade their Garmin—now or as a future reward for finally achieving that personal best—these are a few of the luxury watches your favorite track and field stars have been sporting.

Two-time Olympic gold medalist Sydney McLaughlin-Levrone, who will represent Team USA in Paris again after breaking her own World Record in the 400-meter hurdles in June, has been sponsored by Tag Heuer since 2021.

Tag Heuer is often considered the Cadillac of luxury watches, and McLaughlin-Levrone’s preferred watch, the Connected Calibre E4, is closest to the average runner’s GPS smartwatch: It operates on Wear OS by Google; has a 1.28-inch AMOLED display with crisp resolution; houses a heart rate sensor, barometer, and compass; and holds a 24-hour charge, including a one-hour sports session. The basic model, which includes a rubber strap, starts at $1,250.

Olympic bronze medalist Josh Kerr is a double World Champion—in the 1,500-meter and 3,000-meter—which made him a natural representative for Swiss watch brand Longines, the official partner and timekeeper of the 2022 Commonwealth Games in Birmingham. Kerr, who is not currently working with Longines, recently ran a 3:45.34 in the Bowerman Mile, a historic and prestigious race held annually at the Prefontaine Classic in Eugene, OR, to set a new world-leading time in the event and a new British record. Back in 2022, Kerr wore the-limited edition HydroConquest XXII Commonwealth Games, a sporty steel dive watch with an automatic caliber, or engine, one-directional ceramic bezel, luminescent indices and hands, and an anti-reflective coating for crystal clear readability in any situation.

In addition to their Paris 2024 partnership, Omega is the official sponsor of the Diamond League (an annual series of elite track and field competitions) and counts Noah Lyles—one of the biggest personalities in track and field—as an ambassador. Lyles, who earned a bronze medal in the 200-meter race at the 2020 Tokyo Games and has his sights on breaking Usain Bolt’s records in the 100- and 200-meter races, wears Omega’s iconic Speedmaster Moonphase.

This style was introduced in the 1980s, but the latest model—an oversized, steel-on-steel timepiece—was the first to earn a Master Chronometer certification thanks to a self-winding engine designed to withstand temperature fluctuations, water immersion, and electromagnetic frequencies. The timepiece can also hold up to the shock that comes with covering 100 meters in less than 10 seconds (when it's on Lyles's wrist, at least).

Sprinter Dina Asher-Smith is the fastest British woman on record, with two Olympic bronze medals from the 4 x 100-meter relay to her name. She’s also no stranger to luxury partnerships, having previously modeled for Louis Vuitton, Valentino, and Off-White, and has been working with Hublot since 2018. Asher-Smith has promoted a variation on Hublot’s flagship model, the Big Bang One Click, which starts at $14,200.

Its smaller face was designed for slimmer wrists, and uses the brand’s patented “One Click” fastening system so wearers can swap out the straps for other colors or materials. The sporty, semi-skeletonized hands balance out flashiness of the diamonds on the bezel, and a self-winding caliber packs plenty of power into the compact timepiece.

Ahead of what she says will be her final Olympic Games, Jamaican sprinter Shelly-Ann Fraser-Pryce—the most decorated athlete in 100-meter history—announced a partnership with Richard Mille. Fraser-Pryce wears the RM 07-04 Automatic Sport, the first women’s sports watch from the McLaren of watch brands, which retails at $185,000 (it’s the same watch Nafi Thiam, a double Olympic champion from Belgium, wore while setting a new pentathlon world record in 2023). The skeletonized aesthetic is housed in a compact case with rigid finishings for shock-resistance, and the button on the side allows the wearer to switch between winding, neutral, and time setting modes for the crown. While it would be nearly impossible to read during a race, at 36 grams it’s lighter than most standard running watches.

Uruguayan distance sensation Santiago Catrofe delivered the performance of his life in spectacular fashion, rewriting South American athletics history with a breathtaking run in the men’s 3000m. Competing against some of the world’s strongest distance runners, Catrofe crossed the finish line in an astonishing 7:29.72 to finish 13th overall — a result that carried enormous historical significance far beyond the final placing.

With that extraordinary performance, Catrofe became the first South American athlete in history to break the legendary 7:30 barrier in the 3000m. In the process, he shattered the South American record and lowered the Uruguayan national record, producing one of the greatest distance-running performances ever seen from the continent.

Although the race was loaded with world-class talent and relentless early pace, Catrofe refused to be intimidated. He remained composed throughout the contest before producing a powerful closing effort that ensured his name would forever be etched into athletics history.

The historic run represents a major breakthrough for South American distance running and further establishes Catrofe as one of the region’s brightest stars on the global stage. His achievement sends a strong message that South American athletes are capable of competing at unprecedented levels in elite middle- and long-distance events.

For Uruguay, the performance is nothing short of monumental. Catrofe’s remarkable run is expected to inspire future generations of athletes across the continent, proving that barriers once considered impossible are now meant to be broken.

On a night where the stopwatch told an unforgettable story, Santiago Catrofe did far more than finish a race — he changed the history of South American athletics forever.

In one of the most thrilling races of the evening at the Shanghai Diamond League, Ireland’s Mark English produced a breathtaking late surge to storm to victory in the men’s 800 meters, clocking a sensational meet record of 1:43.85 in a race defined by chaos, tension, and extraordinary depth.

With the field still tightly packed entering the final 100 meters, all eleven athletes remained within striking distance in what had become a furious tactical battle. Elbows brushed, strides overlapped, and the roaring Shanghai crowd sensed that something special was unfolding. For a moment, it looked impossible to predict who would emerge from the wall of bodies charging down the home straight.

But amid the confusion, English found clarity.

The Irishman timed his finishing burst to perfection, unleashing a devastating kick that sliced through the field with ruthless precision. While others tightened under pressure, English accelerated with remarkable composure and power, separating himself in the final strides to capture one of the biggest victories of his career. His winning mark of 1:43.85 not only secured the title but also shattered the previous meet record, underlining the quality of an unforgettable contest.

Beyond the victory itself, the performance carried historic significance for Irish athletics. With his triumph in Shanghai, Mark English became the first Irish male athlete ever to win a Diamond League race, carving his name into the history books in spectacular fashion. His breakthrough moment now places him alongside fellow Irish Diamond League winners Ciara Mageean, Rhasidat Adeleke, and Sarah Healy, further highlighting the remarkable rise of Irish athletics on the global stage.

What made the performance even more impressive was the sheer competitiveness of the race. Rarely does an elite 800m final remain so condensed so deep into the closing stages, yet English thrived in the unpredictability. His ability to stay patient in traffic, maintain balance under immense pressure, and then deliver a perfectly executed finishing drive showcased the experience and racing intelligence that have defined his resurgence on the global stage.

The victory in Shanghai now sends a strong message to the rest of the world’s middle-distance elite: Mark English is no longer simply competing among the best — he is beating them. On a night filled with drama and world-class performances, it was the Irish star’s fearless finish that left the most lasting impression.

The women’s 3000m steeplechase at the Shanghai Diamond League delivered one of the most dramatic distance races of the season as Uganda’s Peruth Chemutai produced a world-leading performance to narrowly deny Kenya’s Faith Cherotich in a breathtaking sprint finish.

Chemutai stormed to victory in 8:51.47, smashing the meeting record and posting the fastest time in the world this year. But the Olympic champion was pushed to the absolute limit by the fearless teenage Kenyan sensation Cherotich, who crossed the line just one hundredth of a second later in 8:51.48 for a season’s best performance.

From the opening laps, the pace was aggressive and relentless. The leading pack quickly separated itself from the field, with Chemutai and Cherotich exchanging control throughout the race while maintaining metronomic rhythm over the barriers and water jumps. As the bell rang for the final lap, the stadium atmosphere intensified with both athletes refusing to yield.

Cherotich launched a powerful challenge over the closing stages and looked capable of pulling off a major victory, but Chemutai found one final surge in the home straight to clinch the win in one of the closest finishes seen on the Diamond League circuit this season.

Behind the leading duo, Tunisia’s Marwa Bouzayani delivered a historic run to finish third in 8:58.09, setting a new national record and becoming the first Tunisian woman to break the nine-minute barrier in the event. Ethiopia’s Kena Tufa also impressed with a personal best of 8:59.66 to place fourth, while compatriot Alemnat Walle clocked a season’s best 9:10.05 for fifth.

Representing Kazakhstan, former world champion Norah Jeruto continued her return to top-level competition with a season’s best 9:10.90 to secure sixth place.

The race confirmed that the women’s steeplechase is entering another golden era, with established champions and rising stars pushing each other to extraordinary levels. For Kenya, Cherotich’s performance was another strong reminder that the country’s future in the event remains exceptionally bright despite missing victory by the narrowest possible margin.

Women’s 3000m Steeplechase Results — Shanghai Diamond League

1. Peruth Chemutai (Uganda) – 8:51.47 (MR, WL)

2. Faith Cherotich (Kenya) – 8:51.48 (SB)

3. Marwa Bouzayani (Tunisia) – 8:58.09 (NR)

4. Kena Tufa (Ethiopia) – 8:59.66 (PB)

5. Alemnat Walle (Ethiopia) – 9:10.05 (SB)

6. Norah Jeruto (Kazakhstan) – 9:10.90 (SB)

7. Parul Chaudhary (India) – 9:12.84 (SB)

8. Lexy Halladay (USA) – 9:13.99 (SB)

9. Angelina Ellis (USA) – 9:20.53 (PB)

10. Cara Feain-Ryan (Australia) – 9:21.35 (PB)

11. Olivia Markezich (USA) – 9:22.15 (SB)

12. Kaylee Mitchell (USA) – 9:24.26 (SB)

13. Firehiwot Gesese (Ethiopia) – 9:25.13 (PB)

Peruth Chemutai’s stunning victory in Shanghai was more than just another Diamond League win — it was a powerful statement to the rest of the world that she remains one of the greatest forces in women’s steeplechase. Clocking a world-leading and meeting record performance under immense pressure, the Ugandan star once again showcased her extraordinary composure, strength, and championship mentality. In a race filled with elite talent and relentless pace, Chemutai proved that true champions rise when the stakes are highest, further cementing her place among the finest steeplechasers of her generation.

Three-time Olympic champion Faith Kipyegon reminded the world exactly why she remains one of the greatest distance runners of her generation after storming to a sensational 14:24.14 victory in the women’s 5000m at the Shanghai Diamond League.

Making her long-awaited season debut, the Kenyan superstar produced a commanding performance to register the fastest women’s 5000m time in the world this year, immediately sending a strong message to her rivals ahead of the major championships season. The mark also stands as Kipyegon’s quickest 5000m performance since her unforgettable 2023 campaign, underlining her remarkable consistency at the highest level of global athletics.

In a race loaded with depth and relentless pace, Kipyegon showed her trademark composure and devastating finishing strength when it mattered most. Ethiopia’s Likina Amebaw pushed hard all the way to the line and finished just fractions behind in 14:24.21, while Senayet Getachew followed closely in 14:24.71 as the race turned into one of the fastest women’s 5000m contests of the season so far.

The race itself developed into a historic showcase of elite women’s distance running, with athlete after athlete producing world-class times under the lights in Shanghai. Eight runners dipped under 14:36, while Kenya and Ethiopia once again demonstrated their dominance in global long-distance competition. The incredibly fast overall field added even greater weight to Kipyegon’s victory, as she emerged on top against one of the strongest 5000m line-ups assembled this season.

Despite the fierce challenge from the Ethiopian contingent, Kipyegon looked in control throughout the decisive stages, effortlessly covering every surge before unleashing another clinical finish that left the crowd in Shanghai in awe. Her ability to combine tactical intelligence with world-class speed continues to separate her from the rest of the field.

The performance is yet another statement from the Kenyan icon, whose dominance across the 1500m and 5000m has redefined modern distance running. After opening her season with a world-leading mark, anticipation is already growing over what could come next as Kipyegon builds toward another potentially historic year on the track.

With the world lead now firmly in her possession, Faith Kipyegon has once again positioned herself at the centre of the global conversation in women’s distance running. Her emphatic season opener in Shanghai not only reaffirmed her class, but also signaled that the Kenyan star could be preparing for another dominant campaign on the international stage. As the Diamond League season gathers momentum, all eyes will now be on Kipyegon to see just how fast — and how far — she can go in 2026.

Women’s 5000m Results – Shanghai Diamond League 2026

1. Kenya — Faith Kipyegon — 14:24.14 WL

2. Ethiopia — Likina Amebaw — 14:24.21

3. Ethiopia — Senayet Getachew — 14:24.71

4. Ethiopia — Medina Eisa — 14:24.76

5. Ethiopia — Asayech Ayichew — 14:26.41

6. Ethiopia — Mizan Alem — 14:29.97

7. Ethiopia — Marta Alemayo — 14:32.84

8. Ethiopia — Hawi Abera — 14:35.96

9. Kenya — Caroline Nyaga — 14:36.55

10. Ethiopia — Mastewal Mehabaw — 14:38.66

11. Kenya — Maurine Chebor — 14:39.31

Swiss trail-running icon Maude Mathys is preparing for another major championship appearance as she targets glory at the upcoming European Athletics Off-Road Running Championships in Kamnik, Slovenia, from June 5–7.

Widely regarded as one of Switzerland’s greatest mountain and trail runners, Mathys arrives at the championships with an already remarkable legacy behind her. The decorated Swiss athlete has claimed multiple world medals and three European titles, cementing her place among the finest off-road runners of her generation.

Her return to the continental stage immediately adds intrigue to the senior trail race, where Europe’s best endurance athletes will battle across the demanding Slovenian terrain.

Known for her climbing strength, race intelligence, and consistency on technical courses, Mathys has repeatedly delivered under pressure throughout her career. Even among a new generation of emerging talent, the Swiss veteran remains one of the most respected and dangerous competitors in the field.

The championships in Kamnik are expected to provide a stern test, with rugged climbs, unpredictable terrain, and high-level competition likely to push every athlete to their limits.

But if history is any indication, Mathys rarely enters a championship simply to participate. She arrives with experience, pedigree, and the ability to perform when the stakes are highest.

With another European title potentially within reach, all eyes will once again be on the Swiss star as she returns to the mountains where she has built her reputation.