Running News Daily

Nike Alphafly 3 sells out in less than 24 hours

One of the highest-profile carbon-plated running shoes, the Nike Alphafly 3, hit Canadian stores on Jan. 4, and in 24 hours, it has already sold out online and in-store.The carbon-plated shoe Kenya’s Kelvin Kiptum wore to set the marathon world record at the 2023 Chicago Marathon is the lightest and fastest version of the Nike Alphafly to date, and many runners tried to get their hands on a pair, which is selling for CAD $375.The shoe first made an appearance as a prototype on the feet of Sifan Hassan at the 2023 London Marathon, which she won. Nike formally announced the public release of the shoe in late November, naming Thursday as the global release date.

Some run specialty stores across Canada were sold out of the shoe in a matter of minutes. Nigel Fick and Sarah Deas, the owners of Culture Athletics, an independent running store in Toronto’s east end, say they’ve never seen demand for any shoe this high. “Our men’s size range sold out in a minute, with sizes 9.5 to 11, going within seconds,” says Fick. “We had hundreds of customers refreshing the page, waiting for the 10 a.m. launch.”Deas told Canadian Running that they have been receiving emails about the Alphafly 3 for two months. “We have not seen this demand for a shoe launch since the first Alphafly in 2020–it’s been wild,” says Deas.The popularity of the Alphafly 3 is backed by the Nike’s marketing strategy, and defined by the performances of world-class athletes. But the hype around the shoe is also backed by science. Nike’s competitive advantage lies in the innovative system of speed embedded in the Alphafly 3. This proprietary combination features ZoomX foam, Air Zoom units and a carbon-fibre Flyplate, powering the Alphafly and giving distance runners a distinct edge.

The Nike Alphafly 3 is also built on the success of its predecessors, with Eliud Kipchoge achieving the seemingly impossible in the OG Alphafly, breaking the two-hour barrier at the INEOS-1:59 event in 2019. In 2022, wearing the Alphafly 2, Kipchoge lowered his world record to 2:01:09 at the Berlin Marathon.

Those looking to wear the Alphafly 3 for their spring marathon may have to wait a little longer. Culture Athletics and other independent retailers will not receive additional stock until the second colourway is released in April. 

‘This is the first time the prototype colourway of an Alphafly or Vaporfly has been made available for run specialty retailers in Canada,” Fick says, talking about the buzz of the new shoe. “This launch has been exciting for us and all of our run community.”