Running News Daily

.For decades, Bob Anderson—founder of Runner’s World and a lifelong champion of distance running—has believed in the transformative power of athletics. In 2019, inspired by visits to Kenya dating back to 1987, he launched the Kenyan Athletics Training Academy (KATA) in Thika to give promising athletes the opportunity to rise. In 2024, Anderson expanded the vision internationally, opening a second training retreat in Portugal.

Until now, every KATA camp and retreat has been fully funded by Bob himself. But as momentum builds, he’s extending an invitation: become a KATA Partner and help expand this game-changing model—while earning a meaningful return on your investment.

“We’ve proven the model works,” says Anderson. “Now we want visionary partners to help take KATA to the next level. This isn’t charity—it’s an investment in performance, purpose, and people.”

What Is the KATA Partner Program?

The KATA Partner Program offers a ground-floor opportunity to support elite athlete development and rural progress through a unique model that combines world-class coaching with sustainable agriculture.

Each KATA Running Camp is paired with a three-acre KATA Potato Farm. Athletes live, train, and work part-time on the farm—25 hours per week—in exchange for full room and board plus expert coaching. In return, they contribute 15% of any prize money they earn back to their camp. The rest is theirs to keep.

As a KATA Partner, you help fund and launch a new camp. In return, you:

• Earn a share of revenue from potato farm sales and athlete prize winnings

• Gain naming rights to the camp (e.g., [Your Name or Organization Name] KATA Running Camp)

• Empower athletes and uplift local communities through long-term partnership

Two Pathways to Partnership

International Partner Program

• One-time KATA membership fee: $5,000 USD in 2025

• Fee increases to $6,500 USD starting January 1, 2026

• Annual dues: $1,000 USD (starting year two)

• Share of revenue:

• 15% of potato farm revenue

• 15% of athlete prize money

Kenyan National Partner Program

• One-time KATA membership fee: KES 900,000

• Annual dues: KES 50,000 (starting year two)

• Each additional acre: KES 100,000 (plus KES 25,000 in annual dues)

• Share of revenue:

• 10% of potato farm revenue

• 10% of athlete prize money

This is not a donation—it’s a purpose-driven investment with a guaranteed revenue share. You’re helping athletes succeed and communities thrive, while building your own legacy.

KATA Handles Everything

Whether you want to be hands-on or prefer a passive role, KATA takes care of:

• Finding and securing land and housing

• Recruiting qualified operators (often Olympic medalists and elite coaches)

• Setting up the farm and camp

• Managing all agricultural operations and logistics

Current camps are operated by respected figures like Olympic medalists Paul Kipsiele Koech and Edwin Soi, coaching veterans such as Charles Ngeno, and long-time team members like Elam Wangerwo, who has worked with KATA since 2014.

Why It Matters

This program isn’t just about running—it’s about changing lives. KATA gives talented young runners the platform to pursue greatness while bringing food security and economic opportunity to rural Kenya.

“If you’ve ever wanted to be part of something that matters—something that delivers both impact and return—this is your moment,” says Anderson.

Join the KATA Movement

To learn more or become a KATA Partner, contact:

Bob Anderson via WhatsApp: +1 (650) 400-6643

The next great Kenyan runner is already out there. Let’s make sure they have a place to grow—on the track and in their community.