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Eliud Kipchoge will attempt to break the two-hour barrier for the marathon in Vienna in October after London was snubbed for the Ineos 1:59 Challenge.
The challenge - 65 years after Roger Bannister broke the four-minute mile - had been thought more likely to take place in the UK after the IAAF World Athletics Championships in Doha.
Instead, the Kenyan world record-holder will make his second bid to run the first sub-two-hour marathon in the Austrian capital on October 12.
"After an extensive worldwide assessment process, The Prater - the famous Viennese park - has been chosen by the INEOS 1:59 Challenge as the venue that will give Kipchoge the optimum conditions to write himself into the history books," Ineos said.
Kipchoge ran the marathon in a time of two hours and 25 seconds on the Monza race track in Italy in his previous attempt to break the two-hour mark. He was assisted by pacemakers who ran set sections of the course on that occasion, meaning it was not recognised as a world record.
The 34-year-old 2016 Olympic gold medal winner set the current world record in Berlin last September when running 2:01:39, beating the previous best by 78 seconds.
He also ran the second-fastest time in history when completing the London marathon in April in a time of 2:02:37.
Sir Jim Ratcliffe, the Ineos chairman, said: "Eliud Kipchoge is the greatest ever marathon runner and the only athlete in the world who has any chance of beating the two-hour time.
"Nobody's been able to achieve this. It's not unlike trying to put a man on the moon."(06/29/2019) ⚡AMP
Mankind have constantly sought to reach new frontiers and to achieve the impossible. From Edmund Hillary reaching the summit of Mount Everest to Roger Bannister’s four-minute mile to Felix Baumgartner jumping from space we have frequently redefined the limits of human achievement and broken new barriers previously seen as simply impossible. After the four-minute mile and the ten second 100m...more...