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Ethiopia's Kenenisa Bekele broke Mo Farah's course record in the men's Vitality Big Half race in London with a time of one hour and 22 seconds.
Bekele shaved 1:18 minutes off the record set in 2019 by Briton Farah, who missed out with an Achilles injury.
Britain's Lily Partridge won the elite women's race for the first time with a time of 1:10:50.
Two-time marathon winner Shelly Woods made a successful return to the capital in the women's wheelchair race.
Brent Lakatos won the men's wheelchair event with six-time Paralympic champion David Weir in second.
Britain's Christopher Thompson finished second in the men's race, with Jake Smith in third.
The full London marathon will take place on Sunday, 26 April.
Bekele's victory sets up an exciting head-to-battle with Eliud Kipchoge, as the two fastest marathon runners of all time line up for April's race.
"The new course record is a great bonus. I wasn't focused on time today, I just wanted to win," said Bekele.
"I'm on schedule in my preparation for the London Marathon in April. There's no question about the crowds in London being great.
"They were cheering all around the course and it felt like a great place to be."
Partridge - running in her third London half-marathon - cruised to victory in the women's race.
Her compatriots Samantha Harrison and Stephanie Davis finished second and third respectively.
"My coach said to me before the start that the goal was to win," said Partridge.
"It wasn't about the time today. It's my fastest ever half marathon during a marathon build-up."
(03/01/2020) Views: 493 ⚡AMP
Created by London Marathon Events Ltd, in partnership with Sported,The Vitality Big Half is a community running festival, taking place in London in March. This one-day event offers a host of running distances, from a challenging half marathon to a free one-mile course, as well as a family-friendly festival of food, music and activities. What’s happening? Take part with friends...more...