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Godfay, 27, clocked 1:08:53 to break the all-comers mark set of 1:09:07 set by Paula Radcliffe when the Briton won the 2000 world half marathon title in Veracruz.
Kenya's Mathew Kisorio won the men's race in 1:01:48, well inside the course record of 1:02:31 set by his countryman and seven-time winner Julius Kipyego Keter in 2011.
Godfay and Kenyan Joyce Chemkemoi set an aggressive pace from the start, covering the opening five kilometres in 15:58, running five second ahead of Naomi Vaati. By the 10km mark, covered in 32:06, she extended her lead to 22 seconds.
Berha made her decisive move in the next five-kilometre stretch and built a 35-second lead by 15 kilometres, reached in 48:41. She then cruised on to become the second Ethiopian woman to claim victory in Guadalajara since two-time winner Shewarge Alene Amare won in 2010 and 2011.
The 27-year old winner, a 2:23:54 marathoner, came within 22 seconds her half marathon best set in 2016.
Chemkemoi held on for second in 1:10:06 with Vaati, who clocked 1:10:17, finishing third.
Esmerala Rebollo was the first Mexican across the line, finishing fifth with a new personal best of 1:12:52. Her countrywoman, two-time winner Mayra Sanchez Vidal, finished eighth in 1:13:18.
In the men's race, a group of nine took up a conservative pace early in the contest, covering the first five kilometres in 14:13. Kisorio and three other men upped the pace, reducing the lead group to four as they reached 10 kilometres in 29:06. Then Kisorio found an extra gear, dropping his three remaining opponents as he reached 15 kilometres in 43:42, 34 seconds ahead of his closest rival.
Rhonzas Lokitam Kilimo and Justus Kangogo battled for the two remaining spots on the podium, a war Kilimo won as he pulled away to repeat his runner-up finish from 2018, clocking 1:02:43. Kangogo was next, four seconds behind.
Two-time Olympic finalist and two-time winner Juan Luis Barrios was the first Mexican finisher, taking fifth in 1:03:06.
“This performance is the result of running with great athletes who come to produce a great show," said Barrios, now 35. "They pushed hard and I tried to stay with the leaders as long as possible."
Each winner collected MXN 150,000 for their effort ($7,840). 13,568 runners finished the race.(02/26/2019) ⚡AMP
A success of the 31st Guadalajara Electrolit Half Marathon, bringing together 12,000 athletes, a figure that represents 33 percent more attendance than the previous year made the start one of the larges outings in the history of this event. Under the slogan "Running is Friendship", this sporting event had the Glorieta Minerva as the starting and finishing point, and toured...more...