MyBESTRuns

Edwin Soi Steps into New Role as KATA Leader in Kericho

From Olympic bronze to farming for the future, Edwin Soi’s journey reflects both speed and sustainability.

In the world of distance running, Edwin Soi is a name etched in excellence. At the 2008 Beijing Olympics, Soi captured the bronze medal in the 5000 meters, finishing with a time of 13:06.22behind Kenenisa Bekele and Eliud Kipchoge—an iconic race that cemented his place among the greats of Kenyan running.

Now, over 15 years later, Soi continues to perform at an elite level. In early 2025, he placed on the podium at a major half marathon in Poland, proving that his speed and endurance have stood the test of time. But the accomplished Olympian is now expanding his impact beyond the track.

This year, Soi has teamed up with Bob Anderson, the founder of Runner’s World and the visionary behind the Kenyan Athletics Training Academy (KATA). Together, they are launching a unique initiative in Kericho, Kenya that combines world-class training with sustainable farming.

“I am very excited to be working with Bob Anderson on this new, unique program,” says Soi. “Bob has created something very special for athletes, and combining it with his ideas about farming KATA Potatoes gives us the opportunity to be sustainable. It’s perfect.”

A Vision Rooted in History

Bob Anderson’s connection to Kenyan running spans nearly four decades.

“I first traveled to Kenya in 1987 and saw and met many runners. I knew then that a program like what we have now set up was needed,” Anderson explains. “I returned with my wife Catherine in 2014 and met Elam and Joel. That’s when the idea for the Kenyan Athletics Training Academy (KATA) in Thika really started to take shape.”

KATA officially opened in 2019, offering elite Kenyan athletes a base to train and grow. But the vision didn’t stop there.

In 2023, Anderson and longtime friend Brock Hinzmann, a 2:19 marathoner from Los Altos Hills, California, piloted the first KATA farm. The goal was to integrate agriculture into athlete development—creating a model where training and sustainability go hand in hand.

“We established a KATA farm in 2023 working with Brock, but the program needed some refinements. I finalized our new format in May of 2025. I told Edwin Soi about our program and he told me he loved the idea and jumped right on it,” says Anderson.

Kericho: A New Chapter

Now, with Soi’s leadership, the KATA Running Camp and Potato Farm in Kericho is set to become a flagship model for the future. Athletes will not only receive top-level training from one of the greatest distance runners of his generation, but they’ll also participate in sustainable farming practices—planting, maintaining, and harvesting KATA-branded potatoes.

The program provides housing, coaching, food, and competition opportunities—with the added benefit of long-term revenue from agriculture. It’s a model designed not just to develop athletes, but to support their lives beyond running.

“Edwin Soi brings credibility, passion, and wisdom to this project,” says Anderson. “It’s not just about winning races anymore—it’s about building something that lasts.”

Looking Ahead

With KATA camps now expanding across Kenya—including recent launches in Kapcherop, Molo, Nyandarua, and Kuresoi—the partnership between Bob Anderson and Edwin Soi represents a new chapter in Kenyan running. One where elite performance and local empowerment go hand in hand.

Soi’s journey—from Olympic bronze to coaching, mentoring, and planting the seeds of a new future—demonstrates what’s possible when world-class talent meets a visionary purpose.

posted Saturday June 7th
by Boris Baron