Strava fitness app quietly added a new opt-out for controversial heat map

In January, the popular fitness app Strava ran into controversy over a global activities heat map that revealed details of military bases. To make matters worse, the path to opt out of the feature was not simple and required several clicks within the app. The company has, however, since made a design change to make the opt-out feature more prominent. Rather than requiring multiple clicks, a toggle for the heat map is now visible on the first page of privacy settings. The change appears, however to still require an opt-out, rather than an opt-in option.

posted Saturday March 3rd