Saucony is celebrating 120 years and continues to come up with creative ideas to bring awareness to their brand
Runners are obsessed with coffee and yes, donuts. As Saucony celebrate120 years they are proud to honor it’s hometown marathon and Boston’s rich running heritage in partnership with Dunkin Donuts. “We are a brand known for ‘keeping America running,’” said Amanda Reiss, chief marketing officer of Saucony. Saucony’s X Dunkin’ Kinvara 9 is a limited-edition version of the award-winning Kinvara 9, named “Editor’s Choice” by Runner’s World in the 2018 Spring Shoe Guide. A strawberry-frosted donut on the shoe’s heel is surrounded by a flurry of orange, magenta and chocolate-colored sprinkles, representing the playful color palette of the Dunkin’ Donuts brand. Saucony will have a booth at the John Hancock Sports & Fitness Expo Boston Marathon weekend and the shoe will be on display. Beyond the artistic design the shoe is a solid running shoes as well. Coffee, donuts and running all go together.
posted Sunday April 1st