Nike launches new Ksh40,000 shoe in honor of world marathon record holder Eliud Kipchoge

Each item in the collection features colors and graphics that pay homage to the start of Kipchoge’s elite racing career.

Nike has introduced the EK Umoja Collection, running footwear and apparel that is built on the ethos of world marathon record holder Eliud Kipchoge.

The collection honors the unifying legacy the two-time Olympic champion has had on the running community through products that all runners can purchase.

As reported by Nike, the collection includes five Nike running footwear silhouettes: the Nike Alphafly 2, Nike Vaporfly 3, Nike Zoom Fly 5, Pegasus 40, and Nike Victory track spike. In apparel, the line includes the Nike Windrunner jacket, Nike Rise 365 tee, Nike Stride 7-inch short, and a Nike Dri-FIT tee.

The Nike Alphafly 2 costs Ksh 40,000, Nike Vaporfly 3 (Ksh 40,000), Nike Zoom Fly 5 (Ksh 22,000), Pegasus 40 (Ksh 20,000), and Nike Victory track spike (Ksh 21,000).

Each item in the collection features colors and graphics that pay homage to the start of Kipchoge’s elite racing career, his first World Championship in the 5,000 meters in Paris in 2003. 

The recurring color red represents Kipchoge’s proud Kenyan heritage and nods to the Nike Kenya kit he wore when he won his first gold medal.

The sock liners in the collection footwear, as well as select apparel items, display the official time of his 2003 5,000-meter win: 12:52.79.

A graphic print in Kipchoge’s handwriting reading “No Human is Limited” can be found on the medial midsole of each shoe and on each apparel item.

The Dri-FIT tee features a quote that guides Kipchoge’s optimistic approach to life: “Let us imagine that we are in a garden. Let us focus on the flowers and not the weeds.”

Throughout his 20 years competing at the highest level of the sport, Kipchoge and Nike have propelled their shared purpose to rethink human potential and move the world forward through running.

That forward momentum continues in the new EK Umoja Collection, built on the ethos of the four-time London Marathon.

“‘Umoja’ stands for unity in my native Swahili. This collection represents the work done together as a running family and community,” Kipchoge explained as per Nike.

Together, Nike and Kipchoge are committed to realizing his dream of making this world a running world. As he puts it, “A running world is a healthy world. A running world is a peaceful world. A running world is a joyful world.”

posted Friday September 1st
by Abigael Wuafula