New Tech Revolutionizing Runner Apparel Market

Although running has a reputation for being an affordable sport that just about anyone can participate in, the average runner spends in the region of $1,000 a year on running kit according to a recent survey. While this may seem like a lot of money to spend on a sport that should not require any investments other than a fairly decent pair of running shoes, there are a number of things to take into consideration.

This includes the host of technological advances that have been made in recent years in terms of running clothes. The more high-tech an item is, the bigger the price tag will be. Here are just a few running gear developments that fitness enthusiasts are willing to spend good money on to ensure improved comfort and performance.

Increased Hygiene is a Priority

It is no secret that most runners simply throw their running attire in the washing machine to get it clean. Even running shoes can be cleaned this way, as long as they are manufactured from materials that can withstand a machine wash and the insoles and laces are cleaned by hand. However, it does pay to prepare your shoes for machine washing because the results will be even better. Furthermore, simply washing sweaty, dirty clothes and shoes is not always enough if you want to get rid of potentially hazardous bacteria, however. Anti-bacterial agents in active wear may not be new but the latest anti-germ fabric is not only designed to eliminate bacteria growth but to eliminate unpleasant odors as well. The latest technology gives active wear all the protection it requires by releasing antimicrobial properties whenever microbes present themselves.

Built-In Support is Very Popular

The days of having to wear bulky braces to support problem areas may be a thing of the past thanks to new tech that turns running apparel into supportive products. Stoko’s is one of the companies incorporating supportive gear into running clothes that won’t restrict natural movement and hinder performance.

Whether your running efforts are thwarted by ACL or MCL concerns, supportive tights made from a special technical knit fabric will support your knee where it is needed most. Similarly, supportive apparel is also available for the thighs, hips, and calves. If you have issues with your shoulders, biceps, or forearms, there is good news too as well-known brands have also developed vests and shirts that boast supportive technology.

Gain Lean Muscle Faster

With the demand for functional active wear increasing in leaps and bounds among both casual and serious runners, brands are pulling out all the stops to gain a competitive advantage. Electromyography technology is particularly popular as it allows the user to track how hard their muscles are working while delivering detailed feedback via an easy-to-use application. Runners who want to get the most out of their time on the road or track can also boost their efforts by running in clothes that are made from weighted fabric. The added weight works the muscles harder during periods of activity, making it easier to increase lean muscle mass.

Running apparel has changed considerably over the last few decades. Thanks to technological advancements, clothes are not only becoming more comfortable but can provide a host of other benefits to the wearer as well.

posted Tuesday September 13th