Saucony salutes moms in Mother's Day film

The past year has been a roller coaster, and no one has felt the brunt of this more than parents. Forced to play the roles of parent, teacher, employee and more, moms in particular have been pushed to their mental, physical and emotional limits. This Mother’s Day, Saucony is raising awareness of the strain that has been placed on mothers in their short film, The Marathon that Never Ends.

Saucony: The Marathon that Never Ends

https://www.youtube.com/embed/dn2Uu98XqbM?feature=oembed

According to a study conducted by Saucony’s consumer insight team, 57 per cent of mothers reported their well-being had gotten worse, 89 per cent said they are at least somewhat (if not extremely) burnt out and 77 per cent acknowledged their mental health has been the top contributor to burnout since the start of the pandemic. The film draws parallels between marathon running and motherhood, paying homage to all the moms who went the extra miles this past year, and explains how during the pandemic, many moms have faced more challenges and are bearing the brunt of childcare, housework and home-schooling.

One thing is for certain — mothers (and fathers, too!) deserve a badge of honour for the extra work they’ve put in this year. So this mother’s day, let’s join Saucony in thanking the mother and mother figures in our lives for everything they do.

posted Saturday May 8th