2019 Austin Marathon pumped $48.5 million into the Austin economy

High Five Events, one of the largest privately owned event production companies in the United States, proudly announces that the Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend.

The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants.

Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. 

posted Tuesday September 24th