Brooks Needs Runners who Hate to Run?

Every year, 19 million Americans participate in some kind of organized road race—five times the number of people who play in basketball leagues—but most aren’t competing to win anything. Some 28 million more run regularly but don’t race. “When people run, they’re doing it for themselves,” says Brooks CEO Jim Weber. This running-as-lifestyle philosophy has propelled Brooks from being a forgettable brand that 17 years ago was on the brink of a second bankruptcy to a $500 million company.

posted Wednesday January 3rd