Nike Returns to Its Roots with Portland Marathon Sponsorship

Nike has been announced as the official footwear and apparel sponsor of the 2025 Portland Marathon, marking a major hometown collaboration for the iconic Oregon-based brand. All participants in the October 5 event will receive Nike-branded race shirts and official merchandise.

This partnership goes beyond gear. Nike will also provide pre-race activations, curated runner experiences, and community engagement opportunities through its employee network and Nike Running community.

“Ever since we took over the Portland Marathon in 2019, we’ve dreamed of teaming up with Nike,” said Darrell Phippen, Head of Events at Brooksee, the race’s organizer. “It’s a perfect match—an iconic race and an iconic brand, both rooted in Oregon.”

The move may signal a return to grassroots support from Nike, reminiscent of its early days backing local events and clubs. With rising criticism that major brands have become too focused on elite performance and global campaigns, this type of community-oriented partnership stands out. It follows similar efforts like Nike’s re-engagement with local run clubs and their sponsorship of grassroots programs in Chicago and Los Angeles.

posted Saturday May 3rd
by Boris Baron