The Boilermaker Road Race Prepared for New Year’s Day Registration

December 30th, 2019 (Utica, NY) In a turn from tradition, the Boilermaker Road Race will conduct a limited-time registration window beginning at midnight on New Year’s Day.

Beginning at 12 AM on January 1st, runners will have 20 hours and 20 minutes to register or until 2,020 spots have been filled. The New Year’s Day registration applies exclusively to the 15K and includes several perks.

These include lowest possible pricing, the opportunity to purchase a limited edition, neon training shirt and a free access to an interactive Boilermaker training video, filmed during the 2019 race. 5K registration will not be available until the race’s normal registration period in March.

The special registration period is open to anyone registering for the 15K, regardless of previous participation in Boilermaker events.

The Priority Status of 2019 finishers or deferrals will not be affected by this registration period in any way. As is typical, the race will continue to hold its traditional registration process in March, beginning with Early Access followed by Open Registration. The race caps will not change.

“We are all about challenging people to live healthy and fulfilling lives,” said Boilermaker Marketing Director, Jordan Peters. “The new year is a time of goal  setting so it is our hope that people will dedicate themselves to a healthy 2020 by committing to a great challenge like the Boilermaker 15K. If it leads to a faster race sell-out in March and our Charity Bib partners benefit as a result, that would be great as well.”

posted Tuesday December 31st