The 2024 U.S. Olympic Track and Field Trials has seen a giant spike in viewership, with their largest audience in 12 years

The first four days of the U.S. Olympic Track and Field Trials at Hayward Field in Eugene, Ore., have been nothing short of spectacular. We’ve witnessed triumph, world-record performances, as well as heartbreak, with TV ratings reflecting the excitement.

According to NBC, Sunday’s 100m final attracted an audience of 5.2 million people who tuned in to watch Noah Lylescompete against Fred Kerley and Christian Coleman.

Lyles equalled his personal best of 9.83 seconds to win the men’s 100m at the 2024 U.S. Olympic Trials. Photo: Kevin Morris

In a country with a population of 330 million people, 1.5 per cent of the viewership might not seem significant. However, this race was the most-watched track and field event in the U.S. since the Olympic Trials for London 2012. This bodes well for NBC, with the Paris Olympics (athletics portion beginning on Aug. 1) being the pinnacle of the track and field season later this summer.

Lyles won the 100m final with a personal best time of 9.83 seconds, earning his first U.S. men’s 100m outdoor title and qualifying for his first Olympics in the 100m event. Olympic 200m silver medallist Kenny Bednarek finished second with a personal best of 9.87 seconds. The 2022 world champion, Kerley, edged out Coleman to secure his spot on his second consecutive Olympic team, placing third in 9.88 seconds.

posted Thursday June 27th