Nike Launches Lawsuit over 'Satan Shoes' Made with Real Human Blood
The modified Nike Air Max 97s also features an inverted cross, a pentagram and the words "Luke 10:18"
Turns out, it's not just conservative Christians on Twitter who aren't happy with 'Satan Shoes', Nike also has a problem with them, which is why it's suing streetwear company MSCHF for releasing a modified pair of Nike sneakers, which contain a drop of human blood, without its consent.
Satan Shoes are the result of a collaboration between MSCHF and rapper Lil Nas X, with the shoes being made to promote his new track 'Montero (Call Me By Your Name)'.
On Monday, 666 pairs (get it) of the shoes were released and sold out within less than a minute. Each shoe features a signature Nike air bubble cushioning sole, which contains 60 cubic centimetres of red ink and a single drop of human blood that has been donated by employees of MSCHF.
However, Nike says that by releasing the shoes, MSCHF has diluted its brand, confused customers and caused "significant harm to [Nike's] goodwill, including among consumers who believe that Nike is endorsing satanism".
Its suit reads: "Nike files this lawsuit to maintain control of its brand, to protect its intellectual property and to clear the confusion and dilution in the marketplace by setting the record straight – Nike has not and does not approve or authorise MSCHF's customised Satan Shoes."
As part of it lawsuit, Nike has asked the court to immediately stop MSCHF from fulfilling orders for the shoes and has also requested a jury trial to seek damages.
Although, Lil Nas X isn't named in the lawsuit, he took to YouTube to issue an apology. Sort of.
In a YouTube video titled 'Lil Nas X Apologizes for Satan Shoe', he says: "Okay, guys, I see everybody's been talking about this shoe, and I just want to come forward and say..."
The clip then cuts to a scene from the video for his new song, 'Montero (Call Me By Your Name)', where he is giving the devil a lap dance.
Lil Nas X kept the same energy while defending the shoes on Twitter. In response to the governor of South Dakota Kristi Noem's criticism of the shoes, Nas X wrote: “You are a whole governor and you [are] on here tweeting about some damn shoes. Do your job!”
You have to say, he has a point.
posted Saturday April 3rd
by Men’s Health