New Chipotle and Strava challenge offers a year's worth of free bowls

We’re only a few days into 2024, and the fast-food chain Chipotle Mexican Grill and Strava have already released the collaboration of the year. Runners, brace yourselves for a potential year-long supply of free Chipotle Lifestyle Bowls–all it takes is to become a Local Legend on a few Strava segments.

Chipotle spilled the beans in a recent study, confirming that nearly seven out of 10 consumers are avid runners who make Chipotle their go-to post-training treat. Joining forces with Strava, they’ve rolled out “Chipotle segments” –exclusive stretches of roads and trails where athletes can compete for glory, chasing the fastest times and efforts on the leaderboard. Here’s the twist–the athlete who holds the Local Legend title in six U.S. cities will receive free Chipotle Lifestyle Bowls for a year.

Local Legends are Strava’s nod to dedicated athletes. They crown the person running a particular segment the most times in a rolling 90-day window. It’s not about pace or speed; it’s about pure dedication.

“Runners chase popular Strava segment in Denver airport” — Canadian Running Magazine

This sizzling promotion lights up in New York, Los Angeles, Chicago, Washington D.C., Denver and Columbus, Ohio. But fear not, Canadian runners! Let’s crank up the buzz on Chipotle socials and try to bring this epic challenge to cities across Canada. The race is on from Jan. 2 to 31, 2024.

If you don’t live in, or aren’t visiting, any of the six cities anytime soon, Chipotle has come up with another contest for everyone with the “No Quitters Challenge.” Launching on Strava on Jan. 15, this worldwide streak-based challenge rewards fans committed to healthy habits post-Quitters Day, Jan 12. Completing the challenge earns you a shot at a free side of guac, redeemable at any Chipotle Mexican Grill, if you can log at least 40 minutes of activity each week on Strava from Jan. 15 through Jan. 28.

posted Saturday January 6th
by Running Magazine