My Best Runs and World’s Marathons join forces to help Runners around the globe

My Best Runs located in Mountain View, California and World’s Marathons located in Stockholm, Sweden have formed a partnership. This is exciting news for both race organizers and runners.  World’s Marathons partners will now be offered the opportunity to utilize the resources of My Best Runs to gain additional exposure for their race events. “Runners get a new channel to discover amazing races and book their entry online through My Best Runs,” says Malin Andersson co-founder of World’s Marathons.  “This is especially helpful when entering an international race or a race that sells out quickly,” says My Best Runs founder Bob Anderson.  Thanks to the partnering of these two high profile running sites, who already have a tremendous hold on the marathon and running industry, My Best Runs will further enhance World’s Marathons Marketplace by offering the tools to register at a click of a button.  The partnership creates an audience in over 150 countries worldwide. Currently, 80% of the registrations through World’s Marathons are made by international runners. “The additional marketing is a huge asset to an event organizer’s exposure, participation rate, and bottom line,” says Malin.  This will be a big benefit for race organizer looking to increase the popularity of your race, target people outside of your niche market, and create buzz that reaches the world at an amazing pace. Bob Anderson and Malin Andersson (photo) got together in Paris in late May for a run, to meet up with Edouard Cassignol from the Paris Marathon and to finalize plans.  Those plans are being rolled out now.  “Races like the Stockholm Marathon are already on board,” says Bob Anderson.

posted Sunday August 12th