Grandma’s Marathon signs with ASICS a multi-year agreement as official shoe sponsor

Grandma’s Marathon – Duluth, Inc. today is announcing a multi-year agreement to make ASICS the official running shoe sponsor of Grandma’s Marathon. The 45th annual race weekend will take place next summer, scheduled for June 17-19, 2021.

As a presenting sponsor for the next three years, ASICS Corporation will have a prominent presence at all marathon weekend activities including the Health and Fitness Expo, William A. Irvin 5k, Garry Bjorklund Half Marathon, and Grandma’s Marathon.

The partnership will provide participants with access to custom training plans in the ASICS Runkeeper® app, ASICS-sponsored celebration opportunities, and other benefits through the OneASICS™ loyalty program.

Grandma’s Marathon is also renewing its partnership with Race Roster to continue as the official registration company of all the organization’s events – Grandma’s Marathon, Garry Bjorklund Half Marathon, William A. Irvin 5K, St. Fennessy 4K, Fitger’s 5K, Part Point 5-Miler, Minnesota Mile, and North End Nightmare 5K.

Race Roster is a subsidiary of ASICS Corporation and has been the registration platform of Grandma’s Marathon since 2017.

Shane Bauer, Grandma’s Marathon Executive Director: “ASICS is the ideal sponsor for Grandma’s Marathon events. They have a long history of uniquely meeting the needs of runners, race directors, and the running community by offering world-class race management, premium brand sponsorship, and marketing. This partnership brings the best of our worlds together while also enhancing our race day experience for participants. We look forward to working with them to support our running community.”

Alex Vander Hoeven, Race Roster & Runkeeper CEO: “We are thrilled to team up with Grandma’s Marathon and help participants train for this historical event. People often download the Runkeeper app to help them achieve their running goals. Our training plans are tailored to individual fitness levels and specific goals, so runners feel more confident and better prepared come race day. Race Roster has long supported this event from the race registration side. We are excited to make ASICS a part of that to take that partnership one step further.”

Grandma’s Marathon and ASICS officially launched their new partnership when registration for the 45th annual event opened on October 1, 2020.

posted Friday October 16th